What powers numitea.com?

Last seen Sep 2026 · 56 technologies across 27 categories

A/B Testing

Optimizely
since Aug 2018

Advertising

AdRoll
since Aug 2018
Microsoft Advertising
since May 2021
Twitter Ads
since Jul 2021

Analytics

Facebook Pixel v2.9.398
since Jul 2021
Google Analytics
since Aug 2018
Microsoft Clarity
since Aug 2022
Pinterest Conversion Tag
since Jul 2021

CDN

cdnjs
since Nov 2021
Cloudflare
since May 2022
Google Hosted Libraries
since Mar 2023

CMS

WordPress
since Jan 2017

Cookie compliance

AdRoll CMP System
since Aug 2021
CookieYes
since Oct 2025

Databases

MySQL
since Aug 2018

Ecommerce

Cart Functionality
since Aug 2020
Shopify
since Mar 2024

Email

Mailgun
since May 2026

Font scripts

Font Awesome
since Aug 2018
Google Font API
since Jan 2017

JavaScript frameworks

React
since Aug 2022

JavaScript libraries

AOS
since Mar 2024
core-js v3.37.0
since Sep 2021
Flickity
since Mar 2024
jQuery v3.7.1
since Jan 2016
jQuery Migrate v3.4.1
since Jan 2017
jQuery UI v1.13.2
since Aug 2018
LazySizes
since Mar 2024
Lightbox
since Jan 2016
Preact
since May 2022
Select2
since May 2022

Marketing automation

Klaviyo
since Mar 2022

Miscellaneous

HTTP/3
since Mar 2024
Klaviyo Customer Hub
since Sep 2025
Open Graph
since Sep 2022
RSS
since Dec 2022

PaaS

WP Engine
since May 2019

Payment processors

Apple Pay
since Mar 2024
Shop Pay
since Mar 2024

Performance

Priority Hints
since Sep 2023

Personalisation

Movable Ink
since Jul 2021
Rebuy
since Mar 2024

Programming languages

PHP
since Aug 2018

Reviews

Yotpo Reviews
since Mar 2024

Security

HSTS
since Mar 2024

Web frameworks

Microsoft ASP.NET
since Sep 2021

Web servers

Nginx
since Jan 2017

Webmail

Apple iCloud Mail
since Jan 2023

Widgets

POWR
since Mar 2024
Shareaholic
since Jan 2023

WordPress plugins

EmbedPlus v14.1
since Feb 2022
Jetpack
since Feb 2022
ProfilePress v3.2.10
since May 2022
Yoast SEO v18.6
since Jan 2017

WordPress themes

Genesis theme
since Nov 2021

AI Crawlers

Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Oct 2026.

See who blocks each AI crawler across the web

Top search keywords

KeywordPositionEst. monthly visits
numi #1 2,500
numi tea #1 2,000
numi organic #1 1,500
organic loose tea #2 1,300
kinds of tea #5 1,000
rooibos chai #1 400
organic tea bags #1 400
best organic tea brands #1 300
blooming flower tea #1 200
tea gift sets #5 190
jasmine green tea #9 180
jasmine green tea #9 180
numi tea bags #1 180
numi rooibos tea #1 150
numi jasmine green tea #1 130
dandelion milk thistle tea #1 130
damiana benefits #8 130
loose leaf pu erh #4 130
numi green tea #1 120
gunpowder tea #7 100
white tea rose #2 96
organic green tea brands #1 89
chocolate rooibos tea #1 79
chocolate rooibos tea #1 79
different teas and their benefits #2 72

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

AI Crawlers

No AI crawlers blocked

Standards: llms.txt, llms-full.txt

Full breakdown

Audience

  • 58% phone
  • 42% desktop
  • United States
  • Canada
  • India

Where the site's Chrome visitors come from, largest estimated audience first.

Open Page Rank

5.31 / 10 · ranked #193,690 of all domains

284 referring domains · OpenPageRank

Search traffic

18,200 est. monthly organic visits (US)

2,697 keywords in Google's top 30

Core Web Vitals

LCP2.6 s
INP125 ms
CLS0
TTFB500 ms

Real user p75, Chrome UX Report, Sep 2026.

Page

  • Language: English
  • CDN: Cloudflare
  • Weight: 13.5 MB · 683 requests
  • Structured data: JSON-LD, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Oct 2026.

Organisation

  • Numi Tea (Numi Organic Tea on Wikidata)
  • Founded: 1999
  • Industry: Retail (declares OnlineStore)
  • Country: United States

From the homepage's own structured data (Oct 2026) and Wikidata (CC0).

Infrastructure

  • Registered Mar 1999 (27 years) via NameCheap, Inc., renews Mar 2027
  • Hosted on Cloudflare (23.227.38.71)
  • DNS: dyn.com
  • Email: arsmtp.com
  • Email security: SPF (hard fail), DMARC quarantine
  • SSL: Let's Encrypt, ECDSA P256, expires Nov 2026
  • Common Crawl link graph: rank 524,283, 7 hosts
  • Verified with: Apple Business, Google, Klaviyo, Microsoft 365

DNS records as swept Oct 2026, certificate as seen Oct 2026, registration from the registry's RDAP service. How the web is hosted

Subdomains

HostTechs
blog.numitea.com 28
numitea.com 27
shop.numitea.com 21
wholesale.numitea.com 8

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