Websites Powered by Movable Ink
3,170 websites tracked using Movable Ink (Personalisation) · movableink.com
Movable Ink is a personalization engine that tailors content to each visitor. Its official site is movableink.com. PoweredBy tracks the websites that use Movable Ink across the public web; the tracked counts, adoption trend, and site list on this page are updated from our ongoing crawl of the personalisation ecosystem.
Usage trend
500
1K
1.5K
2K
Jul 2021
Nov 2022
Feb 2024
Jun 2025
Sep 2026
Domains observed using Movable Ink in each month's HTTP Archive crawl,
Jul 2021 to Sep 2026 · peak 1,644 in Oct 2022. The tracked total above also
counts sites not re-crawled recently.
Core Web Vitals
LCP 2 s
INP 125 ms
CLS 0
TTFB 800 ms
Median site among 1,123 Movable Ink sites with Chrome UX data, p75 values, Sep 2026.
Top countries
United States
954
Canada
597
United Kingdom
545
India
533
Mexico
412
Australia
404
Germany
400
France
384
Sites using Movable Ink by audience country, Chrome UX Report.
Usage by industry
| Industry | Share | Websites |
|---|---|---|
| Travel and hospitality | 0.10% | 76 |
| Finance and insurance | 0.02% | 4 |
| Games | 0.02% | 1 |
| Automotive | 0.02% | 14 |
| Non-profit and religious | 0.01% | 1 |
| News and media | <0.01% | 3 |
| Education | <0.01% | 3 |
| Sports and fitness | <0.01% | 1 |
| Retail | <0.01% | 15 |
| Arts and entertainment | <0.01% | 2 |
| Software and apps | <0.01% | 5 |
| Beauty and wellness | <0.01% | 1 |
Share of each industry's websites with a detected stack that use Movable Ink; industries come from what sites declare in their own structured data.
Top sites by authority
9+
<1% · 2 of 372 sites
8+
<1% · 34 of 7,677 sites
7+
<1% · 103 of 45,712 sites
6+
<1% · 151 of 110,136 sites
5+
<1% · 210 of 246,751 sites
The share of the web's most authoritative domains, by Open Page Rank tier, seen running Movable Ink in recent crawls. Only 372 domains worldwide score 9 or higher.
Websites using Movable Ink
| # | Domain | Open Page RankOPR | Est. monthly visits (US)Visits (US) | Keywords | First seen |
|---|---|---|---|---|---|
| 1 | cnbc.com | 9.11/10 | 14,692,500 | 1,273,650 | Aug 2022 |
| 2 | imgur.com | 9.07/10 | 834,200 | 577,884 | Jun 2025 |
| 3 | webflow.io | 8.95/10 | 79 | 1 | Sep 2026 |
| 4 | mynavi.jp | 8.95/10 | 81 | 14 | Oct 2021 |
| 5 | semrush.com | 8.88/10 | 401,800 | 64,435 | Dec 2022 |
| 6 | hilton.com | 8.88/10 | 11,865,100 | 558,639 | Jul 2021 |
| 7 | azurewebsites.net | 8.87/10 | - | - | Aug 2025 |
| 8 | site.com | 8.86/10 | - | 1 | Mar 2023 |
| 9 | intuit.com | 8.84/10 | 806,400 | 28,834 | Jan 2022 |
| 10 | cancer.org | 8.79/10 | 1,602,900 | 252,144 | Jul 2021 |
| 11 | bookshop.org | 8.75/10 | 403,100 | 179,755 | May 2023 |
| 12 | theglobeandmail.com | 8.70/10 | 600,200 | 416,892 | Feb 2023 |
| 13 | metmuseum.org | 8.68/10 | 1,940,500 | 281,271 | Jul 2021 |
| 14 | ihg.com | 8.65/10 | 4,228,000 | 404,690 | Nov 2022 |
| 15 | thetimes.com | 8.64/10 | 475,200 | 380,154 | Jun 2024 |
| 16 | cancerresearchuk.org | 8.53/10 | 592,000 | 136,583 | Dec 2025 |
| 17 | aspca.org | 8.46/10 | 860,800 | 203,181 | Jul 2021 |
| 18 | scholastic.com | 8.41/10 | 232,000 | 63,274 | Jul 2021 |
| 19 | naacp.org | 8.32/10 | 345,800 | 43,711 | Oct 2021 |
| 20 | movember.com | 8.30/10 | 250 | 126 | Jul 2021 |
| 21 | walgreens.com | 8.30/10 | 8,611,500 | 893,988 | Jul 2021 |
| 22 | marvel.com | 8.29/10 | 3,841,500 | 210,049 | Jul 2021 |
| 23 | rei.com | 8.29/10 | 3,090,800 | 610,507 | Jul 2021 |
| 24 | teespring.com | 8.27/10 | 9,400 | 4,035 | Jul 2021 |
| 25 | mgmresorts.com | 8.22/10 | 213,100 | 20,872 | Mar 2022 |
| 26 | macys.com | 8.18/10 | 7,854,000 | 1,712,338 | Jul 2021 |
| 27 | nespresso.com | 8.12/10 | 847,500 | 158,226 | Jul 2021 |
| 28 | tesco.com | 8.08/10 | 91,200 | 111,979 | Mar 2023 |
| 29 | chewy.com | 8.06/10 | 2,943,000 | 465,409 | Nov 2021 |
| 30 | gap.com | 8.03/10 | 874,900 | 123,662 | Jul 2021 |
| 31 | creator-spring.com | 8.02/10 | 23 | 27 | Jul 2021 |
| 32 | jetblue.com | 8.01/10 | 2,000,600 | 232,949 | Jun 2026 |
| 33 | southwest.com | 8.01/10 | 10,087,800 | 273,756 | Jul 2021 |
| 34 | univision.com | 8.00/10 | 314,100 | 299,219 | Mar 2023 |
| 35 | chanel.com | 7.94/10 | 640,700 | 287,959 | Jul 2023 |
| 36 | williams-sonoma.com | 7.90/10 | 664,000 | 226,474 | Jan 2026 |
| 37 | ulta.com | 7.87/10 | 3,866,500 | 629,388 | Jul 2021 |
| 38 | dickssportinggoods.com | 7.85/10 | 5,290,300 | 868,063 | Jul 2021 |
| 39 | harborfreight.com | 7.84/10 | 7,328,200 | 625,637 | Jul 2021 |
| 40 | wcs.org | 7.83/10 | 82,600 | 9,459 | Jul 2021 |
| 41 | kohls.com | 7.82/10 | 2,068,300 | 913,832 | Jul 2021 |
| 42 | hellofresh.com | 7.76/10 | 255,600 | 35,073 | Jul 2021 |
| 43 | crateandbarrel.com | 7.73/10 | 1,190,100 | 423,856 | Feb 2025 |
| 44 | scotiabank.com | 7.70/10 | 189,700 | 65,162 | Jul 2021 |
| 45 | tiffany.com | 7.70/10 | 795,600 | 128,191 | Jul 2021 |
| 46 | purdueglobal.edu | 7.70/10 | 333,500 | 37,090 | Sep 2025 |
| 47 | nbcolympics.com | 7.63/10 | 610,000 | 95,406 | Jul 2021 |
| 48 | neimanmarcus.com | 7.63/10 | 397,600 | 308,289 | Dec 2021 |
| 49 | spri.ng | 7.62/10 | 7,300 | 2,805 | Sep 2021 |
| 50 | burberry.com | 7.61/10 | - | - | Jul 2021 |
| 51 | victoriassecret.com | 7.59/10 | 2,061,200 | 157,626 | Jul 2021 |
| 52 | liberal.ca | 7.59/10 | 34,200 | 3,368 | Jul 2021 |
| 53 | wimbledon.com | 7.56/10 | 232,200 | 22,765 | Dec 2023 |
| 54 | ticketmaster.com.au | 7.54/10 | 10,700 | 6,874 | Jul 2021 |
| 55 | frontier.com | 7.52/10 | 747,100 | 57,209 | Sep 2024 |
| 56 | potterybarn.com | 7.52/10 | 814,800 | 356,963 | Jan 2026 |
| 57 | americastestkitchen.com | 7.50/10 | 514,800 | 198,863 | Jul 2021 |
| 58 | westelm.com | 7.50/10 | 816,000 | 272,647 | Jan 2026 |
| 59 | llbean.com | 7.47/10 | 700,500 | 176,881 | Feb 2025 |
| 60 | viki.com | 7.47/10 | 583,400 | 70,600 | Jul 2021 |
| 61 | kohler.com | 7.46/10 | 463,800 | 105,336 | Feb 2022 |
| 62 | jostens.com | 7.46/10 | 236,400 | 45,984 | Nov 2025 |
| 63 | homedepot.ca | 7.46/10 | 123,500 | 193,292 | Jul 2021 |
| 64 | hiltonjapan.co.jp | 7.46/10 | - | 1 | Jul 2021 |
| 65 | fossil.com | 7.45/10 | 277,400 | 46,304 | Nov 2022 |
| 66 | wwf.nl | 7.45/10 | 420 | 77 | Jun 2023 |
| 67 | shiseido.com | 7.44/10 | 58,300 | 11,166 | Oct 2021 |
| 68 | carnival.com | 7.44/10 | 1,105,500 | 135,805 | Jul 2021 |
| 69 | hillspet.com | 7.42/10 | 555,500 | 92,100 | Nov 2022 |
| 70 | newyorkjets.com | 7.41/10 | 454,600 | 60,312 | Jul 2021 |
| 71 | kendrascott.com | 7.40/10 | 176,000 | 75,114 | Sep 2025 |
| 72 | vueling.com | 7.39/10 | 80,300 | 14,535 | Jul 2024 |
| 73 | bestwestern.de | 7.37/10 | 2,900 | 2,815 | Apr 2022 |
| 74 | acquia-sites.com | 7.35/10 | - | - | Sep 2026 |
| 75 | abcam.com | 7.32/10 | 88,800 | 27,427 | Jul 2021 |
| 76 | kaptest.com | 7.32/10 | 573,700 | 59,945 | Aug 2025 |
| 77 | spartan.com | 7.30/10 | 173,500 | 41,781 | Jul 2021 |
| 78 | buffalowildwings.com | 7.30/10 | 1,011,600 | 117,634 | Jun 2023 |
| 79 | academy.com | 7.25/10 | 1,854,200 | 457,626 | Jul 2021 |
| 80 | theiconic.com.au | 7.23/10 | 35,600 | 64,135 | Apr 2023 |
| 81 | olo.com | 7.20/10 | 4,800 | 2,437 | Sep 2021 |
| 82 | onward.co.jp | 7.17/10 | 4 | 29 | Dec 2021 |
| 83 | greeneking.co.uk | 7.11/10 | 14,100 | 9,185 | Jul 2023 |
| 84 | seamless.com | 7.10/10 | 1,385,400 | 744,360 | Jul 2021 |
| 85 | crackerbarrel.com | 7.10/10 | 627,200 | 89,230 | Jul 2021 |
| 86 | sandals.com | 7.09/10 | 537,900 | 70,640 | Mar 2025 |
| 87 | hawaiianairlines.com | 7.09/10 | 252,500 | 41,427 | Mar 2022 |
| 88 | hollandamerica.com | 7.08/10 | 221,800 | 44,569 | Jan 2024 |
| 89 | theoutnet.com | 7.02/10 | 100,100 | 54,866 | Aug 2023 |
| 90 | ferguson.com | 7.02/10 | 404,100 | 196,037 | Jul 2021 |
| 91 | bronxzoo.com | 7.02/10 | 155,900 | 33,597 | Jul 2021 |
| 92 | onekingslane.com | 7.02/10 | 65,300 | 33,145 | May 2026 |
| 93 | cb2.com | 7.02/10 | 327,500 | 178,585 | Feb 2025 |
| 94 | potterybarnkids.com | 7.02/10 | 441,400 | 89,833 | Feb 2026 |
| 95 | michaelkors.com | 7.02/10 | 304,900 | 79,355 | Jan 2025 |
| 96 | ladygaga.com | 7.02/10 | 129,000 | 5,234 | Apr 2022 |
| 97 | steelers.com | 7.02/10 | 1,214,800 | 99,665 | Jul 2021 |
| 98 | arbys.com | 7.02/10 | 347,000 | 74,139 | Oct 2022 |
| 99 | sonicdrivein.com | 7.02/10 | 2,695,900 | 114,876 | Dec 2023 |
| 100 | zooatlanta.org | 7.02/10 | 178,700 | 28,905 | Feb 2023 |
Open Page Rank is the domain's authority score (0 to 10, from the open web link graph); the list is ordered by it and covers sites seen in recent crawls. Visits and keywords are estimated US organic search figures.
Download top 10,000 as CSV (zip) →
Columns: domain, Open Page Rank, first seen, last seen, industry (from the site's own structured data, blank when none).
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