What powers paulaschoice.com?
Last seen Jun 2026 · 54 technologies across 24 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| paula's choice | #1 | 41,000 |
| paula's choice bha | #1 | 4,100 |
| paula's choice exfoliant | #1 | 2,800 |
| tranexamic acid for skin | #1 | 2,300 |
| paula's choice sunscreen | #1 | 1,500 |
| paula's choice vitamin c | #1 | 1,200 |
| paula's choice azelaic acid | #1 | 1,200 |
| paula's choice azelaic acid | #1 | 1,200 |
| paula choice | #1 | 1,200 |
| niacinamide | #14 | 1,100 |
| paula's choice c15 super booster | #1 | 730 |
| paula's choice bha liquid exfoliant | #1 | 730 |
| paula's choice skin perfecting 2 bha liquid exfoliant | #1 | 680 |
| paula's choice salicylic acid | #1 | 660 |
| paula's choice 2 bha | #1 | 660 |
| paula's choice 2 bha | #1 | 660 |
| what does azelaic acid do | #3 | 640 |
| azelaic acid benefits | #3 | 640 |
| paula's choice bha | #5 | 640 |
| what does niacinamide do | #6 | 610 |
| paula's choice 1 retinol | #4 | 600 |
| beautypedia | #1 | 580 |
| paula's choice vitamin c serum | #1 | 550 |
| paula's choice vitamin c serum | #1 | 550 |
| caprylic/capric triglyceride | #3 | 530 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 73% phone
- 24% desktop
- 2% tablet
United States
Canada
Pakistan
Israel
Ireland
Finland
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.85 / 10 · ranked #53,580 of all domains
776 referring domains · OpenPageRank
Search traffic
183,600 est. monthly organic visits (US)
45,972 keywords in Google's top 30
Core Web Vitals
| LCP | 3.1 s |
| INP | 300 ms |
| CLS | 0.85 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 13.6 MB · 273 requests
- Structured data: JSON-LD, Microdata, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.paulaschoice.com | 35 |
| development.paulaschoice.com | 26 |
| community.paulaschoice.com | 17 |
| helpcenter.paulaschoice.com | 16 |
| help.paulaschoice.com | 14 |
| view.em.paulaschoice.com | 4 |
Full technology history →
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Recent changes
- detected Datadog Apr 2026
- dropped Tailwind CSS Apr 2026
- detected Google Tag Manager Mar 2026
- detected Klaviyo Dec 2025
- detected Klaviyo Forms Dec 2025
- detected Tailwind CSS Dec 2025
- dropped Aura Nov 2025
- dropped Bootstrap Nov 2025
- dropped Salesforce Desk Nov 2025
- detected Amazon CloudFront Oct 2025
- detected Emotion Oct 2025
- detected Google Font API Oct 2025
- detected Lodash Oct 2025
- dropped Heroku Sep 2025
- dropped Nginx Sep 2025
- dropped Cowboy Aug 2025
- dropped Erlang Aug 2025
- detected Facebook Pixel Aug 2025