What powers primary.com?
Last seen Jun 2026 · 69 technologies across 32 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| primary kids clothes | #1 | 1,500 |
| kids clothes | #2 | 1,500 |
| primary clothing | #1 | 1,100 |
| praying mantis costume | #1 | 550 |
| french terry sweatshirt | #1 | 430 |
| french terry sweatshirt | #1 | 430 |
| paddington costume | #2 | 350 |
| paddington costume | #2 | 350 |
| diy banana costume | #1 | 330 |
| parrot costume | #2 | 240 |
| primary colors | #58 | 230 |
| kids clothing | #4 | 180 |
| trash can outfit | #2 | 160 |
| harry potter hedwig costume | #2 | 160 |
| boba costume | #2 | 160 |
| reusable swim diapers | #5 | 140 |
| alvin chipmunk costume | #6 | 140 |
| harold purple crayon costume | #1 | 120 |
| do it yourself tiger costume | #1 | 120 |
| owl costume | #2 | 120 |
| mr clean costume | #5 | 110 |
| halloween costume competition | #5 | 110 |
| diy bear costume | #1 | 110 |
| one punch man costume | #3 | 97 |
| mouse cinderella costume | #2 | 96 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 58% phone
- 42% desktop
United States
United Kingdom
Canada
Australia
India
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.98 / 10 · ranked #110,914 of all domains
250 referring domains · OpenPageRank
Search traffic
26,400 est. monthly organic visits (US)
11,599 keywords in Google's top 30
Core Web Vitals
| LCP | 1.9 s |
| INP | 175 ms |
| CLS | 0.1 |
| TTFB | 300 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 10.4 MB · 503 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| diy.primary.com | 46 |
| www.primary.com | 38 |
| returns.primary.com | 13 |
Full technology history →
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Recent changes
- dropped Back In Stock Feb 2026
- dropped OpenResty Jan 2026
- dropped Apollo Dec 2025
- dropped GraphQL Dec 2025
- dropped TypeScript Dec 2025
- dropped Azure Nov 2025
- dropped lit-element Nov 2025
- dropped lit-html Nov 2025
- detected Forter Oct 2025
- detected Global-e Oct 2025
- detected lit-element Aug 2025
- detected lit-html Aug 2025