What powers primelending.com?
Last seen Sep 2026 · 50 technologies across 24 categories
A/B Testing
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AI Crawlers
Doesn't mention any of the 33 AI crawlers we track in its robots.txt; all are allowed by default. Checked Oct 2026.
- robots.txt found
- llms.txt not found
- ai.txt not found
- Oct 2026 robots.txt appeared
- Oct 2026 * added to robots.txt
- Sep 2026 * removed from robots.txt
- Aug 2026 robots.txt removed
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| conventional mortgage lenders | #3 | 5,900 |
| conventional mortgage lenders | #3 | 5,900 |
| mortgage estimator | #56 | 5,300 |
| fha 203k lenders | #2 | 1,800 |
| usda mortgage requirements | #3 | 1,800 |
| discount points calculator | #1 | 1,600 |
| prime lending rate today | #8 | 1,200 |
| how much house afford | #12 | 930 |
| buy down your interest rate | #2 | 880 |
| 203k loan | #2 | 830 |
| buy down interest rate | #1 | 820 |
| usda loan requirements | #6 | 610 |
| online mortgage calculator | #51 | 520 |
| usda home loan requirements | #7 | 460 |
| mortgage loan affordability calculator | #13 | 440 |
| usda mortgage loans | #13 | 360 |
| refinance estimate | #24 | 350 |
| how much house payment can i afford | #47 | 350 |
| how much house can i afford | #30 | 350 |
| how much home afford | #23 | 350 |
| how do you buy down an interest rate | #2 | 310 |
| va renovation loan lenders | #1 | 300 |
| mortgage refinance calculator | #13 | 270 |
| fha financing requirements | #17 | 260 |
| 203k loan requirements | #2 | 260 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Audience
- 62% phone
- 38% desktop
United States
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.78 / 10 · ranked #129,874 of all domains
249 referring domains · OpenPageRank
Search traffic
43,600 est. monthly organic visits (US)
4,454 keywords in Google's top 30
Core Web Vitals
| LCP | 2.1 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Aug 2026.
Page
- CDN: Incapsula
- Weight: 1.0 MB · 12 requests
Homepage as crawled by the HTTP Archive, Sep 2026.
Organisation
- PrimeLending
From Wikidata (CC0).
Infrastructure
- Registered Nov 1997 (28 years) via GoDaddy.com, LLC, renews Mar 2027
- Hosted on Imperva (Incapsula) (45.60.100.13)
- DNS: Vercara UltraDNS
- Email: Proofpoint Essentials
- Email security: SPF (soft fail), DMARC quarantine
- SSL: GlobalSign, RSA 2048, wildcard, expires Dec 2026
- Common Crawl link graph: rank 2,086,238, 20 hosts
- Verified with: Adobe, Amazon SES, Apple Business, Cisco, DocuSign, GlobalSign, Google, KnowBe4 and 1 more
DNS records as swept Sep 2026, certificate as seen Sep 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| apply.primelending.com | 32 |
| lo.primelending.com | 29 |
| loan.primelending.com | 19 |
| lop.primelending.com | 16 |
| funding.primelending.com | 15 |
| loanservicing.primelending.com | 9 |
| www.primelending.com | 9 |
| blog.primelending.com | 7 |