Technology history for proactiv.com

2025 11 added · 3 dropped · 1 switched

• dropped Bootstrap Nov 2025 · UI frameworks
• dropped RSS Nov 2025 · Miscellaneous
• switched Matomo Analytics → Cloudflare Browser Insights Oct 2025 · Analytics
• added Bootstrap Sep 2025 · UI frameworks
• added Klaviyo Forms Sep 2025 · Form builders
• added RSS Sep 2025 · Miscellaneous
• added ID5 Aug 2025 · Advertising
• added Basis Technologies Jul 2025 · Advertising
• added Google Analytics Jul 2025 · Analytics
• added AccessiBe May 2025 · Accessibility
• added APPLOVIN Apr 2025 · Advertising
• added Criteo Apr 2025 · Advertising
• added Preact Apr 2025 · JavaScript libraries
• dropped Criteo Feb 2025 · Advertising
• added Pingdom RUM Feb 2025 · RUM

2024 19 added · 13 dropped · 2 switched

• added Microsoft Clarity Dec 2024 · Analytics
• added Taboola Dec 2024 · Advertising
• dropped Mautic Nov 2024 · Marketing automation
• dropped Akamai Bot Manager Oct 2024 · Security
• switched Monetate → Convert Oct 2024 · A/B Testing
• added Matomo Analytics Oct 2024 · Analytics
• dropped Sentry Oct 2024 · Issue trackers
• added Cloudflare Bot Management Sep 2024 · Security
• added HSTS Sep 2024 · Security
• dropped Preact Sep 2024 · JavaScript libraries
• dropped AccessiBe Jul 2024 · Accessibility
• switched Akamai → Amazon S3 Jul 2024 · CDN
• added theTradeDesk Jul 2024 · Advertising
• dropped Attentive Jun 2024 · Personalisation
• added lit-element Jun 2024 · JavaScript libraries
• added lit-html Jun 2024 · JavaScript libraries
• added Sentry Jun 2024 · Issue trackers
• dropped Yotpo Reviews Jun 2024 · Reviews
• added Emotion May 2024 · JavaScript frameworks
• added MUI May 2024 · UI frameworks
• added Preact May 2024 · JavaScript libraries
• added React May 2024 · JavaScript frameworks
• added Signifyd May 2024 · Analytics
• added AccessiBe Mar 2024 · Accessibility
• added AppNexus Mar 2024 · Advertising
• dropped Preact Mar 2024 · JavaScript libraries
• dropped React Mar 2024 · JavaScript frameworks
• dropped AccessiBe Feb 2024 · Accessibility
• dropped Cloudflare Bot Management Feb 2024 · Security
• added Slick Feb 2024 · JavaScript libraries
• dropped TVSquared Feb 2024 · Advertising
• dropped Unbounce Feb 2024 · Editors
• added Preact Jan 2024 · JavaScript libraries
• added React Jan 2024 · JavaScript frameworks

2023 36 added · 6 dropped · 1 switched

• switched Kibo Personalization → Attentive Nov 2023 · Personalisation
• added Criteo Nov 2023 · Advertising
• added Yotpo Reviews Nov 2023 · Reviews
• added LiveIntent Oct 2023 · Advertising
• added Monetate Oct 2023 · A/B Testing
• dropped Yotpo Reviews Oct 2023 · Reviews
• added UpSellit Sep 2023 · Cart abandonment
• added Cloudflare Bot Management Aug 2023 · Security
• added Yotpo Reviews Aug 2023 · Reviews
• added AccessiBe May 2023 · Accessibility
• added Adobe Analytics May 2023 · Analytics
• added Adobe Audience Manager May 2023 · Segmentation
• added Adobe Experience Platform Identity Service May 2023 · Customer data platform
• added Adobe Experience Platform Launch May 2023 · Tag managers
• added Amazon ALB May 2023 · Load balancers
• added Amazon Web Services May 2023 · PaaS
• added Backbone.js May 2023 · JavaScript frameworks
• added Cart Functionality May 2023 · Ecommerce
• added Facebook Pixel May 2023 · Analytics
• added Google Ads May 2023 · Advertising
• added Google Ads Conversion Tracking May 2023 · Analytics
• added Impact May 2023 · Affiliate programs
• added Kibo Personalization May 2023 · Personalisation
• added Klaviyo May 2023 · Marketing automation
• added Microsoft Advertising May 2023 · Advertising
• added OneTrust May 2023 · Cookie compliance
• added Open Graph May 2023 · Miscellaneous
• added OWL Carousel May 2023 · JavaScript libraries
• added Pinterest Conversion Tag May 2023 · Analytics
• added PWA May 2023 · Miscellaneous
• added Tealium May 2023 · Tag managers
• added TikTok Pixel May 2023 · Analytics
• added TVSquared May 2023 · Advertising
• added Unbounce May 2023 · Editors
• added Underscore.js May 2023 · JavaScript libraries
• added Backbone.js Feb 2023 · JavaScript frameworks
• added OneTrust Feb 2023 · Cookie compliance
• added Underscore.js Feb 2023 · JavaScript libraries
• dropped Amazon Advertising Jan 2023 · Advertising
• dropped Google Analytics Jan 2023 · Analytics
• dropped Google Tag Manager Jan 2023 · Tag managers
• dropped Piwik PRO Core Jan 2023 · Analytics
• dropped theTradeDesk Jan 2023 · Advertising

2022 56 added · 13 dropped

• dropped Backbone.js Dec 2022 · JavaScript frameworks
• dropped Bootstrap Dec 2022 · UI frameworks
• dropped Font Awesome Dec 2022 · Font scripts
• added Google Ads Dec 2022 · Advertising
• dropped Microsoft Clarity Dec 2022 · Analytics
• dropped Underscore.js Dec 2022 · JavaScript libraries
• dropped Yotpo Reviews Dec 2022 · Reviews
• added PWA Oct 2022 · Miscellaneous
• dropped Criteo Sep 2022 · Advertising
• added Open Graph Sep 2022 · Miscellaneous
• added AccessiBe Aug 2022 · Accessibility
• added Adobe Analytics Aug 2022 · Analytics
• added Adobe Audience Manager Aug 2022 · Segmentation
• added Adobe Experience Platform Identity Service Aug 2022 · Customer data platform
• added Adobe Experience Platform Launch Aug 2022 · Tag managers
• added Akamai Aug 2022 · CDN
• added Akamai Bot Manager Aug 2022 · Security
• added Amazon Advertising Aug 2022 · Advertising
• added Amazon ALB Aug 2022 · Load balancers
• added Amazon Web Services Aug 2022 · PaaS
• added Backbone.js Aug 2022 · JavaScript frameworks
• added Bootstrap Aug 2022 · UI frameworks
• added Cart Functionality Aug 2022 · Ecommerce
• added Facebook Pixel Aug 2022 · Analytics
• added Font Awesome Aug 2022 · Font scripts
• added Google Ads Conversion Tracking Aug 2022 · Analytics
• added Google Analytics Aug 2022 · Analytics
• added Google Font API Aug 2022 · Font scripts
• added Google Hosted Libraries Aug 2022 · CDN
• added Google Tag Manager Aug 2022 · Tag managers
• added Hotjar Aug 2022 · Analytics
• added Impact Aug 2022 · Affiliate programs
• added jQuery Aug 2022 · JavaScript libraries
• added Kibo Commerce Aug 2022 · Ecommerce
• added Kibo Personalization Aug 2022 · Personalisation
• added Klaviyo Aug 2022 · Marketing automation
• added Lodash Aug 2022 · JavaScript libraries
• added Microsoft 365 Aug 2022 · Webmail
• added Microsoft Advertising Aug 2022 · Advertising
• added Microsoft Clarity Aug 2022 · Analytics
• added Modernizr Aug 2022 · JavaScript libraries
• added OWL Carousel Aug 2022 · JavaScript libraries
• added Pinterest Conversion Tag Aug 2022 · Analytics
• added Piwik PRO Core Aug 2022 · Analytics
• added reCAPTCHA Aug 2022 · Security
• added RequireJS Aug 2022 · JavaScript frameworks
• added Svelte Aug 2022 · JavaScript frameworks
• added Tealium Aug 2022 · Tag managers
• added theTradeDesk Aug 2022 · Advertising
• added TikTok Pixel Aug 2022 · Analytics
• added TVSquared Aug 2022 · Advertising
• added Underscore.js Aug 2022 · JavaScript libraries
• added Yotpo Reviews Aug 2022 · Reviews
• added ZURB Foundation Aug 2022 · UI frameworks
• dropped Google Remarketing Tag Jul 2022 · Retargeting
• dropped Matomo Analytics Jul 2022 · Analytics
• added OWL Carousel Jul 2022 · JavaScript libraries
• dropped Yotpo Jul 2022 · Loyalty & rewards
• dropped Facebook Jun 2022 · Widgets
• added Piwik PRO Core Jun 2022 · Analytics
• added Yotpo Reviews Jun 2022 · Reviews
• added Adobe Audience Manager Apr 2022 · Segmentation
• dropped Sentry Apr 2022 · Issue trackers
• dropped Snap Pixel Apr 2022 · Advertising
• added Criteo Feb 2022 · Advertising
• added Sentry Feb 2022 · Issue trackers
• added TikTok Pixel Feb 2022 · Analytics
• added TVSquared Feb 2022 · Advertising
• added Microsoft Clarity Jan 2022 · Analytics

2021 44 added · 26 dropped

• dropped AppNexus Dec 2021 · Advertising
• added theTradeDesk Dec 2021 · Advertising
• dropped Verizon Media Dec 2021 · Advertising
• dropped Wheelio Dec 2021 · Widgets
• added Yotpo Dec 2021 · Loyalty & rewards
• added Amazon Advertising Nov 2021 · Advertising
• added AppNexus Oct 2021 · Advertising
• dropped Google Font API Oct 2021 · Font scripts
• added Matomo Analytics Oct 2021 · Analytics
• dropped reCAPTCHA Oct 2021 · Security
• added Verizon Media Oct 2021 · Advertising
• added AccessiBe Sep 2021 · Accessibility
• added Akamai Sep 2021 · CDN
• added Akamai Bot Manager Sep 2021 · Security
• added Amazon ALB Sep 2021 · Load balancers
• added Amazon Web Services Sep 2021 · PaaS
• added Backbone.js Sep 2021 · JavaScript frameworks
• added core-js Sep 2021 · JavaScript libraries
• added Facebook Sep 2021 · Widgets
• added Facebook Pixel Sep 2021 · Analytics
• added Google Ads Conversion Tracking Sep 2021 · Analytics
• added Google Analytics Sep 2021 · Analytics
• added Google Remarketing Tag Sep 2021 · Retargeting
• added Google Tag Manager Sep 2021 · Tag managers
• added Hotjar Sep 2021 · Analytics
• added Impact Sep 2021 · Affiliate programs
• added Lodash Sep 2021 · JavaScript libraries
• added Microsoft Advertising Sep 2021 · Advertising
• added Pinterest Conversion Tag Sep 2021 · Analytics
• added Snap Pixel Sep 2021 · Advertising
• added Tealium Sep 2021 · Tag managers
• added Underscore.js Sep 2021 · JavaScript libraries
• added Wheelio Sep 2021 · Widgets
• dropped Attentive Aug 2021 · Widgets
• dropped Cloudflare Aug 2021 · CDN
• dropped Facebook Aug 2021 · Widgets
• dropped Google Analytics Aug 2021 · Analytics
• dropped Google Tag Manager Aug 2021 · Tag managers
• dropped Hotjar Aug 2021 · Analytics
• dropped Impact Aug 2021 · Affiliate programs
• added Kibo Personalization Aug 2021 · Personalisation
• dropped Microsoft Advertising Aug 2021 · Advertising
• dropped Salesforce Aug 2021 · CRM
• dropped Salesforce Commerce Cloud Aug 2021 · Ecommerce
• dropped Slick Aug 2021 · JavaScript libraries
• dropped Tealium Aug 2021 · Tag managers
• dropped ZURB Foundation Aug 2021 · UI frameworks
• added Adobe Analytics Jul 2021 · Analytics
• added Adobe Experience Platform Identity Service Jul 2021 · Analytics
• added Adobe Experience Platform Launch Jul 2021 · Tag managers
• added Bootstrap Jul 2021 · UI frameworks
• added Cart Functionality Jul 2021 · Ecommerce
• added Font Awesome Jul 2021 · Font scripts
• added Google Font API Jul 2021 · Font scripts
• added Kibo Commerce Jul 2021 · Ecommerce
• added Modernizr Jul 2021 · JavaScript libraries
• added reCAPTCHA Jul 2021 · Security
• added RequireJS Jul 2021 · JavaScript frameworks
• added Attentive May 2021 · Widgets
• dropped Adobe DTM Mar 2021 · Tag managers
• dropped Matomo Analytics Mar 2021 · Analytics
• dropped Python Mar 2021 · Programming languages
• dropped Reddit Mar 2021 · Message boards
• dropped Criteo Feb 2021 · Advertising
• added Impact Feb 2021 · Affiliate programs
• added Microsoft Advertising Feb 2021 · Analytics
• dropped Quantcast Choice Feb 2021 · Cookie compliance
• dropped Quantcast Measure Feb 2021 · Analytics
• added Salesforce Feb 2021 · CRM
• dropped React Jan 2021 · JavaScript frameworks

2020 10 added · 6 dropped · 1 switched

• added Criteo Nov 2020 · Advertising
• added React Nov 2020 · JavaScript frameworks
• dropped Criteo Oct 2020 · Advertising
• switched Matomo → Matomo Analytics Aug 2020 · Analytics
• added Quantcast Choice Aug 2020 · Cookie compliance
• dropped Font Awesome Jun 2020 · Font Scripts
• dropped jQuery UI Jun 2020 · JavaScript Libraries
• dropped Modernizr Jun 2020 · JavaScript Libraries
• dropped OWL Carousel Jun 2020 · Widgets
• added Slick May 2020 · JavaScript libraries
• added Python Apr 2020 · Programming Languages
• added Reddit Apr 2020 · Message Boards
• dropped Adobe Analytics Feb 2020 · Analytics
• added Criteo Feb 2020 · Advertising Networks
• added Hotjar Feb 2020 · Analytics
• added Adobe DTM Jan 2020 · Tag Managers
• added Matomo Jan 2020 · Analytics

2019 15 added · 1 dropped

• dropped Criteo May 2019 · Advertising Networks
• added Adobe Analytics Mar 2019 · Analytics
• added Cloudflare Mar 2019 · CDN
• added Criteo Mar 2019 · Advertising Networks
• added Facebook Mar 2019 · Widgets
• added Font Awesome Mar 2019 · Font Scripts
• added Google Analytics Mar 2019 · Analytics
• added Google Tag Manager Mar 2019 · Tag Managers
• added jQuery Mar 2019 · JavaScript Libraries
• added jQuery UI Mar 2019 · JavaScript Libraries
• added Modernizr Mar 2019 · JavaScript Libraries
• added OWL Carousel Mar 2019 · Widgets
• added Quantcast Measure Mar 2019 · Analytics
• added Salesforce Commerce Cloud Mar 2019 · Ecommerce
• added Tealium Mar 2019 · Advertising Networks
• added ZURB Foundation Mar 2019 · Web Frameworks

2018 5 added

• added Quantcast Measure Nov 2018 · Analytics
• added Criteo Jun 2018 · Advertising Networks
• added Facebook Jun 2018 · Widgets
• added Google Analytics Jun 2018 · Analytics
• added Google Tag Manager Jun 2018 · Tag Managers