What powers pure.co.uk?
Last seen Oct 2026 · 65 technologies across 30 categories
Advertising
Analytics
CDN
CMS
Cookie compliance
Databases
Ecommerce
Editors
Font scripts
Hosting
Hosting Panels
JavaScript frameworks
JavaScript Libraries
Live chat
Maps
Miscellaneous
Operating systems
PaaS
Payment processors
Performance
Programming languages
Security
SEO
Tag managers
UI Frameworks
Web frameworks
Web servers
Widgets
WordPress plugins
AI Crawlers
Doesn't mention any of the 33 AI crawlers we track in its robots.txt; all are allowed by default. Checked Oct 2026.
- robots.txt found
- llms.txt found
- ai.txt not found
AI Crawlers
No AI crawlers blocked
Standards: llms.txt
Audience
- 58% phone
- 42% desktop
United Kingdom
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
3.22 / 10 · ranked #1,231,607 of all domains
28 referring domains · OpenPageRank
Core Web Vitals
| LCP | 1.4 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 900 ms |
Real user p75, Chrome UX Report, Oct 2026.
Page
- Language: English (United Kingdom)
- CDN: Google
- Weight: 6.1 MB · 127 requests
- Structured data: JSON-LD, Microdata, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Oct 2026.
Organisation
- Pure
- Founded: 2009
- Sector: retail
- Country: United Kingdom
- Profiles: Facebook, X, Instagram, LinkedIn
From the homepage's own structured data (Oct 2026) and Wikidata (CC0).
Infrastructure
- Hosted on IONOS (217.160.0.69, IPv6)
- DNS: IONOS
- Email: Microsoft 365
- Email security: SPF (soft fail), DMARC monitor only
- SSL: Let's Encrypt, RSA 2048, expires Dec 2026
- Common Crawl link graph: rank 9,480,465, 4 hosts
- Verified with: Google, Meta Business, Microsoft 365
DNS records as swept Oct 2026, certificate as seen Oct 2026. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| www.pure.co.uk | 40 |
| order.pure.co.uk | 19 |
| jobs.pure.co.uk | 18 |
| www.portal.pure.co.uk | 10 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Priority Hints Aug 2026
- detected Microsoft Advertising Jun 2026
- detected Microsoft Clarity May 2026
- detected jQuery UI Apr 2026
- detected Popup Maker Apr 2026
- detected Site Kit Apr 2026