What powers rakuten.com?
Last seen Jun 2026 · 182 technologies across 47 categories
A/B Testing
Kameleoon
since Jul 2021
Optimizely
since Jan 2019
Accessibility
Advertising
Amazon Advertising
since May 2026
AppNexus
since Jan 2019
Criteo
since Jan 2019
Google AdSense
since Aug 2018
Google Publisher Tag
since Jun 2021
Microsoft Advertising
since Feb 2021
Rakuten Advertising
since Oct 2024
Reddit Ads
since May 2026
Twitter Ads
since May 2021
Yahoo Advertising
since Jun 2024
Affiliate programs
Analytics
Adjust
since Oct 2022
Adobe Analytics
since Jun 2018
Amplitude
since Apr 2019
AT Internet Analyzer
since Jan 2019
Branch
since Feb 2021
Cloudflare Browser Insights
since Sep 2025
Contentsquare
since Jul 2022
Datadog
since Jul 2021
Google Analytics
since Jun 2018
Hotjar
since Jun 2018
Leadfeeder
since Aug 2025
Linkedin Insight Tag
since Feb 2021
Matomo
since Sep 2018
Matomo Analytics
since May 2022
Microsoft Clarity
since Mar 2022
Mouse Flow
since Nov 2021
Naver Analytics
since Aug 2023
Pinterest Conversion Tag
since Aug 2022
Quora Pixel
since Feb 2022
Snowplow Analytics
since Apr 2022
TikTok Pixel
since Dec 2023
Vercel Analytics
since Feb 2026
Authentication
CDN
Akamai
since Jun 2018
Amazon CloudFront
since Mar 2022
Amazon S3
since Aug 2022
cdnjs
since Mar 2022
Cloudflare
since Oct 2018
Google Cloud CDN
since Apr 2022
Google Hosted Libraries
since Apr 2022
jQuery CDN
since Apr 2022
jsDelivr
since Apr 2022
CMS
Cookie compliance
Customer data platform
Databases
Documentation
Docusaurus
since Dec 2024
Ecommerce
Amazon Webstore
since Nov 2024
Cart Functionality
since Aug 2020
Font scripts
Google Font API
since Jun 2018
Twitter Emoji (Twemoji)
since Jan 2019
IaaS
Google Cloud
since Jan 2019
Issue trackers
Sentry
since Feb 2025
JavaScript Frameworks
JavaScript Graphics
particles.js
since Jun 2019
JavaScript Libraries
Clipboard.js
since May 2022
DataTables
since Aug 2018
Highlight.js
since Feb 2024
Isotope
since Feb 2024
Lazy.js
since Jul 2019
Lightbox
since Jun 2019
Loadable-Components
since Aug 2022
Modernizr
since Aug 2018
Select2
since Aug 2018
Slick
since May 2022
Swiper
since Sep 2022
Load balancers
Amazon ALB
since Sep 2021
Maps
Google Maps
since Aug 2018
Marketing automation
Miscellaneous
Mobile frameworks
jQuery-pjax
since Mar 2022
Operating Systems
Ubuntu
since Aug 2018
Windows Server
since Aug 2018
PaaS
Page builders
Webflow
since Dec 2021
WordPress Site Editor
since Dec 2024
Payment processors
PayPal
since Dec 2024
Performance
Programming languages
Reverse proxies
Envoy
since Sep 2021
Rich text editors
RUM
Security
Cloudflare Bot Management
since Nov 2021
Cloudflare Turnstile
since Nov 2024
DataDome
since Oct 2023
Datadome
since Jan 2019
HSTS
since Sep 2022
Really Simple SSL & Security
since Apr 2024
reCAPTCHA
since Oct 2018
Segmentation
Adobe Audience Manager
since Aug 2022
SEO
Static site generator
Surveys
Sprig
since Nov 2023
Tag managers
Google Tag Manager
since Apr 2018
UI frameworks
Video players
Web Frameworks
Ruby on Rails
since Jun 2018
Web Servers
Apache HTTP Server
since Aug 2018
Apache Tomcat
since Jun 2023
Express
since Aug 2018
IIS
since Aug 2018
Nginx
since Jun 2018
Webmail
Apple iCloud Mail
since Jan 2023
Microsoft 365
since Aug 2022
Widgets
WordPress plugins
Polylang
since Feb 2024
SVG Support
since Feb 2024
WP Fastest Cache
since Dec 2024
WP-Optimize
since Feb 2024
WordPress themes
Twenty Twenty-Four
since Jan 2025
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| office depot | #4 | 180,600 |
| ebates | #1 | 27,500 |
| lowes | #23 | 26,100 |
| ace hardware | #13 | 24,100 |
| chewy promo code | #3 | 19,600 |
| mpix | #4 | 8,900 |
| petco | #24 | 7,900 |
| neiman marcus | #8 | 7,200 |
| old navy promo code | #4 | 6,700 |
| travelocity | #15 | 6,200 |
| staples coupon code | #3 | 5,900 |
| microcenter | #46 | 5,800 |
| target coupons and promo codes | #6 | 5,600 |
| 1800 contacts | #9 | 5,500 |
| rakuten login | #1 | 5,100 |
| nike sneaker promo code | #6 | 5,100 |
| doordash online coupons | #10 | 5,100 |
| rakuten cash back | #1 | 4,500 |
| ulta promo code | #8 | 4,400 |
| priceline | #32 | 3,500 |
| chewy free shipping coupon | #9 | 3,000 |
| home depot coupons and promo codes | #9 | 3,000 |
| staples coupons | #4 | 3,000 |
| nike free shipping coupon | #8 | 3,000 |
| wayfair discount promo code | #7 | 2,800 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 55% phone
- 41% desktop
- 3% tablet
Japan
France
United States
India
Belgium
Vietnam
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.31 / 10 · ranked #3,787 of all domains
5,330 referring domains · OpenPageRank
Search traffic
841,500 est. monthly organic visits (US)
137,433 keywords in Google's top 30
Core Web Vitals
| LCP | 1.8 s |
| INP | 200 ms |
| CLS | 0.05 |
| TTFB | 1000 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Google
- Weight: 3.3 MB · 50 requests
- WordPress theme: twentytwentyfour (child: rakuten-ai) · all themes
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| contest.fr.shopping.rakuten.com | 37 |
| fr.shopping.rakuten.com | 36 |
| global.fr.shopping.rakuten.com | 36 |
| www.rakuten.com | 36 |
| insight.rakuten.com | 31 |
| brc.emails.rakuten.com | 29 |
| es.shopping.rakuten.com | 29 |
| business.rakuten.com | 27 |
| sixthsense.rakuten.com | 27 |
| experiences.travel.rakuten.com | 26 |
| symphony.rakuten.com | 22 |
| rit.rakuten.com | 20 |
| services.fr.shopping.rakuten.com | 20 |
| ai.rakuten.com | 19 |
| cloud.rakuten.com | 18 |
| careers.symphony.rakuten.com | 17 |
| blog.marketing.rakuten.com | 16 |
| pms.stay.rakuten.com | 15 |
| solutions.travel.rakuten.com | 14 |
| travel.rakuten.com | 14 |
| businessportal.global.rakuten.com | 13 |
| capital.rakuten.com | 13 |
| docs.sixthsense.rakuten.com | 13 |
| game.fr.shopping.rakuten.com | 13 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Amazon Advertising May 2026
- detected Reddit Ads May 2026
- detected WP-Optimize May 2026
- detected Contentsquare Mar 2026
- detected Google Sign-in Mar 2026
- detected VideoJS Mar 2026
- detected AudioEye Feb 2026
- dropped VideoJS Feb 2026
- dropped Cloudflare Turnstile Jan 2026
- detected Amplitude Oct 2025
- detected Leadfeeder Aug 2025