What powers rbs.com?
Last seen May 2026 · 57 technologies across 27 categories
Analytics
CDN
Akamai
since Aug 2020
Cloudflare
since Apr 2020
CMS
Adobe Experience Manager
since Apr 2018
Cookie compliance
OneTrust
since Aug 2020
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Adobe Experience Platform Identity Service
since Jun 2021
Digital asset management
Adobe Dynamic Media Classic
since Aug 2022
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Google Font API
since Aug 2022
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Chart.js
since Aug 2022
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AOS
since Jun 2021
Isotope
since Aug 2022
Selectize
since Dec 2022
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since Apr 2019
web-vitals
since Feb 2022
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since Aug 2018
WhatsApp Business Chat
since Jun 2023
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since Dec 2022
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since Aug 2018
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Operating systems
Windows Server
since Aug 2018
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since Dec 2022
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Java
since Jun 2018
TypeScript
since Nov 2021
Reverse proxies
Envoy
since Nov 2021
RUM
Datadog
since Feb 2023
Security
HSTS
since Sep 2022
Segmentation
Adobe Audience Manager
since Nov 2025
Tag managers
Adobe DTM
since Jan 2019
Adobe Experience Platform Launch
since Jun 2021
Google Tag Manager
since Aug 2018
UI frameworks
ZURB Foundation
since Jan 2020
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VideoJS
since Feb 2020
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Ionic
since Nov 2021
Microsoft ASP.NET
since Aug 2018
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Apache HTTP Server
since Aug 2018
IIS
since Aug 2018
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Facebook
since Aug 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| rbs news | #4 | 7 |
| rbs legal | #14 | 1 |
| royal bank of scotland and natwest | #17 | 1 |
| who owns rbs bank | #26 | 0 |
| rbs uk | #21 | 0 |
| rbs digital bank login | #38 | 0 |
| royal bank scotland jobs | #41 | 0 |
| royal bank of scotland staff | #47 | 0 |
| royal bank of scotland savings accounts | #23 | 0 |
| royal bank of scotland plc | #26 | 0 |
| royal bank of scotland funds | #91 | 0 |
| royal bank of scotland funds | #41 | 0 |
| royal bank of scotland application | #52 | 0 |
| online banking with royal bank of scotland | #30 | 0 |
| online banking royal bank scotland | #92 | 0 |
| internet banking royal bank of scotland | #64 | 0 |
| logo of royal bank of scotland | #78 | 0 |
| iban code royal bank of scotland | #57 | 0 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 100% desktop
United Kingdom
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.53 / 10 · ranked #73,714 of all domains
476 referring domains · OpenPageRank
Search traffic
9 est. monthly organic visits (US)
18 keywords in Google's top 30
Core Web Vitals
| LCP | 0.9 s |
| INP | 25 ms |
| CLS | 0 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Subdomains
| Host | Techs |
|---|---|
| help.bankline.rbs.com | 20 |
| www.rbs.com | 19 |
| www.investors.rbs.com | 15 |
| investors.rbs.com | 13 |
| reader.rbs.com | 12 |
| myrewards.rbs.com | 10 |
| www.bankline.rbs.com | 9 |
| india.jobs.rbs.com | 7 |
| jobs.rbs.com | 6 |
| williamsandglyn.rbs.com | 4 |
| www.appointments.rbs.com | 1 |
Full technology history →
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Recent changes
- dropped React Mar 2026
- detected Adobe Audience Manager Nov 2025