What powers secret.com?
Last seen Jun 2026 · 39 technologies across 22 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| secret | #1 | 30,800 |
| secret deodorant | #1 | 6,200 |
| secret antiperspirant spray | #1 | 1,600 |
| aluminum free deodorant | #7 | 1,200 |
| best antiperspirant for women | #5 | 570 |
| secret outlast | #1 | 490 |
| secret clinical strength antiperspirant and deodorant | #2 | 470 |
| best deodorant and antiperspirant for women | #3 | 390 |
| secret antiperspirant | #1 | 370 |
| secret women's deodorant | #1 | 370 |
| secret clinical stress response | #1 | 270 |
| secret antiperspirant ingredients | #1 | 270 |
| secret powder fresh | #1 | 270 |
| secret clinical strength deodorant | #2 | 240 |
| women's antiperspirant without aluminum | #2 | 230 |
| hypoallergenic deodorant | #9 | 220 |
| secret | #77 | 210 |
| secret deodorant ingredients | #1 | 200 |
| secret outlast deodorant | #1 | 200 |
| secret dry spray | #1 | 150 |
| secret outlast clear gel | #2 | 140 |
| secret deodorant for men | #1 | 130 |
| secret clear deodorant | #1 | 130 |
| antiperspirant | #16 | 130 |
| secret clinical strength invisible solid deodorant | #2 | 130 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 78% phone
- 21% desktop
- 1% tablet
United States
India
United Kingdom
Canada
Mexico
Philippines
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.14 / 10 · ranked #233,970 of all domains
190 referring domains · OpenPageRank
Search traffic
56,300 est. monthly organic visits (US)
2,947 keywords in Google's top 30
Core Web Vitals
| LCP | 1.6 s |
| INP | 150 ms |
| CLS | 0 |
| TTFB | 1100 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Microsoft Azure
- Weight: 0.7 MB · 51 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| secret.com | 25 |
| shop.secret.com | 20 |
| www.secret.com | 10 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Turbopack Jun 2026
- detected Bazaarvoice Curation Mar 2026
- detected Cloudflare Mar 2026
- detected Cloudflare Bot Management Mar 2026
- dropped Azure Edge Network Dec 2025
- dropped GSAP Dec 2025
- detected Headless UI Nov 2025
- detected LazySizes Nov 2025
- detected Open Graph Nov 2025