What powers step2.com?
Last seen Jun 2026 · 77 technologies across 33 categories
Advertising
Microsoft Advertising
since Oct 2021
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since Jun 2018
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since Jun 2018
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since Feb 2026
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since Jun 2021
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since Aug 2018
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since Feb 2022
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since Jun 2021
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since Aug 2018
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since Aug 2018
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since Feb 2024
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since Aug 2018
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since Jan 2025
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since Oct 2025
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since Sep 2022
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since Dec 2022
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since Oct 2021
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since Oct 2021
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since Aug 2018
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WordPress plugins
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| step two kitchen | #1 | 740 |
| step 2 advent calendar | #1 | 730 |
| water table | #3 | 590 |
| step two water table | #1 | 550 |
| step 2 roller coaster | #1 | 450 |
| step 2 mailbox | #1 | 430 |
| roller coaster track | #1 | 400 |
| roller coaster car | #1 | 400 |
| step2 naturally playful woodland climber | #1 | 370 |
| step2 climber with slide | #1 | 300 |
| dino water table | #1 | 300 |
| best water play tables | #1 | 300 |
| roller coaster cart | #1 | 300 |
| step 2 push car | #1 | 250 |
| step 2 playhouse | #1 | 250 |
| pool chairs | #2 | 240 |
| water table sand table | #1 | 220 |
| toy box | #4 | 220 |
| toy gingerbread house | #1 | 200 |
| step 2 shopping cart | #1 | 200 |
| ride coaster | #1 | 180 |
| water table toys | #1 | 170 |
| the step2 company llc | #1 | 160 |
| mailbox | #19 | 160 |
| step 2 replacement parts | #2 | 160 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 80% phone
- 19% desktop
- 1% tablet
United States
Canada
India
Germany
United Kingdom
France
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.01 / 10 · ranked #245,021 of all domains
229 referring domains · OpenPageRank
Search traffic
50,200 est. monthly organic visits (US)
24,314 keywords in Google's top 30
Core Web Vitals
| LCP | 1.3 s |
| INP | 100 ms |
| CLS | 0.05 |
| TTFB | 400 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 5.8 MB · 305 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| blog.step2.com | 28 |
| landing.step2.com | 28 |
| secure.step2.com | 28 |
| www.step2.com | 28 |
| legacy.step2.com | 27 |
| dev.step2.com | 14 |
| step2insiders.step2.com | 8 |
Full technology history →
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Recent changes
- detected Fast Bundle May 2026
- dropped jQuery CDN May 2026
- dropped BrightEdge Apr 2026
- dropped Cloudflare Bot Management Apr 2026
- dropped Preact Mar 2026
- detected Snowplow Analytics Feb 2026
- dropped TruValidate Feb 2026
- detected jQuery CDN Dec 2025
- detected cdnjs Nov 2025
- dropped Genesys Cloud Nov 2025
- dropped jQuery CDN Nov 2025
- detected TruValidate Nov 2025
- dropped Venmo Nov 2025
- detected Cloudflare Bot Management Oct 2025
- detected Gladly Oct 2025
- dropped Google Pay Oct 2025
- detected Preact Oct 2025
- detected Amazon Pay Sep 2025
- dropped Preact Sep 2025
- dropped React Sep 2025
- dropped Tailwind CSS Aug 2025