What powers toysrus.com?
Last seen May 2026 · 56 technologies across 22 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| toys | #1 | 13,700 |
| toys r us locations near me | #1 | 7,500 |
| toy store near me | #1 | 6,100 |
| toys are us near me | #1 | 4,500 |
| toys r us locations near me | #3 | 2,400 |
| retro toy shops near me | #2 | 2,000 |
| toys are us | #1 | 1,800 |
| toy store | #1 | 1,800 |
| toy stores | #1 | 1,800 |
| toys r us near me | #1 | 1,500 |
| toys r us locations | #1 | 1,500 |
| toys are us near me | #3 | 1,400 |
| rus country | #89 | 1,100 |
| disc hogs | #46 | 950 |
| toys are us giraffe | #2 | 880 |
| dice | #72 | 770 |
| lego shop near me | #11 | 750 |
| toys are us near me | #5 | 700 |
| babies r us | #6 | 610 |
| legoland store | #77 | 580 |
| toys r us us | #1 | 580 |
| toys r us near me | #3 | 480 |
| candyland board | #5 | 460 |
| candy land game board | #5 | 460 |
| toys r us giraffe | #2 | 440 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 74% phone
- 22% desktop
- 4% tablet
United States
Canada
Türkiye
Philippines
South Africa
Egypt
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.38 / 10 · ranked #24,855 of all domains
1,943 referring domains · OpenPageRank
Search traffic
154,200 est. monthly organic visits (US)
117,454 keywords in Google's top 30
Core Web Vitals
| LCP | 1.7 s |
| INP | 325 ms |
| CLS | 0.05 |
| TTFB | 300 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 6.6 MB · 602 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.toysrus.com | 32 |
| dev.toysrus.com | 31 |
| www.careers.toysrus.com | 11 |
| toysrus.com | 7 |
| babiesrus.toysrus.com | 5 |
| babyregistry.toysrus.com | 5 |
| m.toysrus.com | 5 |
Full technology history →
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Recent changes
- dropped Datadog Apr 2026
- dropped Growave Jan 2026
- dropped Tailwind CSS Dec 2025
- dropped Venmo Dec 2025
- dropped Route Nov 2025
- dropped Sentry Oct 2025
- detected Tailwind CSS Oct 2025
- detected Sentry Aug 2025
- detected Wunderkind Aug 2025