What powers vam.ac.uk?
Last seen Jun 2026 · 43 technologies across 25 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| v&a museum london | #1 | 12,300 |
| rococo | #2 | 12,000 |
| rococo style | #1 | 8,200 |
| pride flag | #5 | 7,100 |
| baroque | #4 | 4,900 |
| vivienne westwood | #8 | 4,400 |
| art nouveau | #5 | 4,200 |
| alexander mcqueen | #4 | 4,000 |
| beatrix potter | #3 | 3,900 |
| gay flag | #6 | 3,400 |
| christian dior | #4 | 3,300 |
| mini skirts 1960 | #1 | 3,000 |
| hogwarts house quiz | #4 | 3,000 |
| wallace and gromit | #8 | 3,000 |
| pantomime | #4 | 2,700 |
| william morris designer | #3 | 2,600 |
| gothic architecture | #5 | 2,300 |
| chinoiserie | #4 | 2,200 |
| gothic | #7 | 2,100 |
| progress flag | #1 | 2,000 |
| hanbok | #5 | 1,900 |
| donatello | #6 | 1,700 |
| punch and judy | #2 | 1,600 |
| rococo style art | #5 | 1,600 |
| victoria albert museum london | #1 | 1,500 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 63% phone
- 35% desktop
- 3% tablet
United Kingdom
United States
Germany
France
Italy
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.32 / 10 · ranked #3,747 of all domains
8,324 referring domains · OpenPageRank
Search traffic
310,200 est. monthly organic visits (US)
59,187 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Amazon CloudFront
- Weight: 2.1 MB · 32 requests
- Structured data: Microdata, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| volunteer.vam.ac.uk | 19 |
| object-booking.vam.ac.uk | 16 |
| research.vam.ac.uk | 15 |
| collections.vam.ac.uk | 13 |
| www.vam.ac.uk | 13 |
| files.vam.ac.uk | 8 |
| lookup.vam.ac.uk | 8 |
Full technology history →
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Recent changes
- detected Google Analytics May 2026
- detected Microsoft Clarity Nov 2025