What powers visitscotland.org?
Last seen Jun 2026 · 65 technologies across 21 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| scotland | #17 | 1,100 |
| visit scotland | #3 | 280 |
| fifeshire scotland | #33 | 85 |
| outer hebrides scotland | #15 | 28 |
| germany and scotland | #2 | 28 |
| paddington bear statue | #11 | 22 |
| visit scotland | #13 | 17 |
| aberdeen scotland | #33 | 17 |
| outer hebrides | #19 | 15 |
| scotland uk | #37 | 14 |
| scotland top attractions | #10 | 14 |
| top attractions in scotland | #14 | 13 |
| visitscotland inverness icentre | #3 | 11 |
| tartan week nyc | #5 | 10 |
| aberdeenshire scotland | #24 | 8 |
| highland region scotland | #21 | 8 |
| dumfries and galloway | #12 | 8 |
| ayrshire scotland | #15 | 7 |
| glasgow tourism | #5 | 7 |
| visit scotland | #53 | 6 |
| visit scotland | #31 | 6 |
| scotland tourism board | #2 | 6 |
| scotland culture | #18 | 6 |
| edinburgh tourism | #6 | 6 |
| paddington statue | #26 | 5 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 60% desktop
- 40% phone
United Kingdom
United States
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.66 / 10 · ranked #65,212 of all domains
480 referring domains · OpenPageRank
Search traffic
1,900 est. monthly organic visits (US)
506 keywords in Google's top 30
Core Web Vitals
| LCP | 1.2 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Amazon CloudFront
- Weight: 3.6 MB · 60 requests
- Structured data: OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| traveltrade.visitscotland.org | 29 |
| media.visitscotland.org | 20 |
| mediacentre.visitscotland.org | 19 |
| support.visitscotland.org | 19 |
| www.visitscotland.org | 18 |
| toolkit.visitscotland.org | 12 |
Full technology history →
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Recent changes
- detected Cloudflare Bot Management May 2026
- dropped Cloudflare Bot Management Mar 2026
- dropped Contentsquare Mar 2026
- dropped Exponea Mar 2026
- dropped Facebook Pixel Mar 2026
- dropped Linkedin Insight Tag Mar 2026
- dropped Twitter Ads Mar 2026
- dropped web-vitals Mar 2026
- detected Matomo Analytics Dec 2025
- detected Cloudflare Bot Management Nov 2025
- detected Linkedin Insight Tag Nov 2025
- dropped OneTrust Nov 2025
- detected CIVIC Oct 2025
- detected Contentsquare Oct 2025
- detected core-js Oct 2025
- detected Exponea Oct 2025
- detected Facebook Pixel Oct 2025
- detected Preact Oct 2025
- detected Twitter Ads Oct 2025
- detected web-vitals Oct 2025