What powers waitrose.com?
Last seen Jun 2026 · 42 technologies across 25 categories
A/B Testing
Monetate
since Oct 2023
Analytics
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Jun 2018
CDN
Development
Microsoft Visual Studio
since Feb 2023
Digital asset management
Adobe Dynamic Media Classic
since Apr 2022
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Google Cloud
since Aug 2018
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Elastic APM
since May 2023
Sentry
since Jul 2020
JavaScript Frameworks
JavaScript libraries
Loadable-Components
since Apr 2022
web-vitals
since Feb 2022
Miscellaneous
Babel
since Apr 2020
Google Cloud Storage
since Jun 2021
HTTP/3
since Sep 2022
Open Graph
since Sep 2022
PWA
since Nov 2024
Webpack
since Aug 2018
Operating Systems
Ubuntu
since Sep 2019
PaaS
Amazon Web Services
since Mar 2022
Payment processors
Stripe
since Aug 2018
Performance
Priority Hints
since Feb 2025
Personalisation
Kibo Personalization
since Feb 2021
Programming languages
Node.js
since Nov 2018
Reverse Proxy
Search engines
Elasticsearch
since May 2023
Security
Akamai Bot Manager
since Sep 2021
HSTS
since Sep 2022
Tag managers
Google Tag Manager
since May 2018
UI frameworks
Tailwind CSS
since Nov 2024
ZURB Foundation
since Jul 2022
Web frameworks
Express
since Nov 2018
Microsoft ASP.NET
since Aug 2022
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Apache HTTP Server
since Aug 2018
Webmail
Apple iCloud Mail
since Mar 2023
Widgets
Facebook
since Jun 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| dish | #76 | 350 |
| waitrose london | #1 | 270 |
| ready to drink cocktails | #83 | 190 |
| black pudding | #80 | 160 |
| dove antiperspirant deodorant | #80 | 160 |
| nduja butter | #1 | 110 |
| pip & nut | #42 | 100 |
| dinner meals | #86 | 100 |
| breakfast cereal brands | #56 | 85 |
| vogue magazine | #53 | 85 |
| kefir yogurt | #87 | 78 |
| kings supermarket | #84 | 78 |
| high protein meals | #79 | 78 |
| confit | #94 | 70 |
| mafaldine | #89 | 70 |
| high protein low calorie recipes | #86 | 70 |
| beetroot recipes | #89 | 64 |
| beetroot recipe | #73 | 64 |
| xmas wrapping paper | #98 | 64 |
| christmas day dinner ideas | #33 | 64 |
| vegetarian breakfast | #74 | 64 |
| recipes waitrose | #1 | 64 |
| the dish podcast | #2 | 63 |
| waitrose near me | #2 | 63 |
| waitrose christmas adverts | #2 | 63 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 51% phone
- 43% desktop
- 5% tablet
United Kingdom
Jersey
Guernsey
France
Italy
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.75 / 10 · ranked #11,860 of all domains
2,263 referring domains · OpenPageRank
Search traffic
17,800 est. monthly organic visits (US)
34,471 keywords in Google's top 30
Core Web Vitals
| LCP | 1.8 s |
| INP | 200 ms |
| CLS | 0 |
| TTFB | 300 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United Kingdom)
- CDN: Akamai
- Weight: 6.7 MB · 144 requests
- Structured data: OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.waitrose.com | 17 |
| waitrose.com | 15 |
| www.snap.waitrose.com | 9 |
| cookwell.waitrose.com | 8 |
| www.wya.waitrose.com | 6 |
| mi.waitrose.com | 4 |
| rapid.waitrose.com | 3 |
| view.eml.waitrose.com | 3 |
| webmail.waitrose.com | 2 |
| www.users.waitrose.com | 2 |