What powers nationalgeographic.com?
Last seen Jun 2026 · 122 technologies across 38 categories
Advertising
AppNexus
since Jun 2018
Criteo
since Feb 2020
DoubleClick for Publishers (DFP)
since May 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
Microsoft Advertising
since Feb 2021
Rubicon Project
since Dec 2022
Twitter Ads
since May 2021
Affiliate programs
Impact
since Apr 2021
Analytics
Adobe Analytics
since Aug 2018
Chartbeat
since Jun 2018
comScore
since Aug 2018
Crazy Egg
since Jun 2018
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Jun 2018
Heap
since Jan 2020
Kampyle
since Apr 2020
Linkedin Insight Tag
since Feb 2021
Optimizely
since Aug 2018
Pinterest Conversion Tag
since Jun 2021
Quantcast Measure
since Mar 2019
Segment
since May 2018
TikTok Pixel
since May 2024
TrackJs
since Jun 2018
Twitter Analytics
since May 2021
Authentication
Login with Amazon
since Jul 2021
Caching
Varnish
since Aug 2018
CDN
Akamai
since Sep 2018
Amazon CloudFront
since Aug 2018
Amazon S3
since Aug 2018
Cloudflare
since May 2019
Google Hosted Libraries
since May 2022
jsDelivr
since Jul 2020
CMS
Adobe Experience Manager
since May 2018
Brightspot
since Feb 2019
Cookie compliance
OneTrust
since Aug 2020
CRM
Salesforce Desk
since Oct 2022
Customer data platform
Adobe Experience Platform Identity Service
since Jun 2021
Databases
MySQL
since Aug 2018
Documentation
Zendesk
since Mar 2020
Ecommerce
Cart Functionality
since Aug 2020
Salesforce Commerce Cloud
since Apr 2020
Font scripts
Font Awesome
since Aug 2018
Google Font API
since Aug 2018
JavaScript Frameworks
JavaScript Libraries
Load balancers
Amazon ALB
since Sep 2021
Maps
Marketing Automation
MailChimp
since May 2019
Miscellaneous
Operating systems
PaaS
Amazon Web Services
since Jan 2019
Platform.sh
since Feb 2023
Payment processors
Amazon Pay
since Jul 2021
Performance
Priority Hints
since Mar 2026
Personalisation
Kibo Personalization
since Feb 2021
Programming Languages
Reverse proxies
Envoy
since Nov 2021
RUM
New Relic
since Jun 2018
Security
Segmentation
Adobe Audience Manager
since Apr 2022
Tag managers
UI frameworks
Animate.css
since Jun 2020
Aura
since Oct 2022
Bootstrap
since Aug 2018
ZURB Foundation
since Aug 2018
Video players
Web frameworks
Microsoft ASP.NET
since Aug 2018
Ruby on Rails
since Aug 2018
Web server extensions
Web Servers
Webmail
Microsoft 365
since Aug 2022
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| psychrolutes marcidus | #2 | 72,900 |
| orca | #2 | 39,900 |
| capybara animal | #3 | 35,600 |
| moose | #2 | 29,900 |
| south america | #3 | 29,300 |
| giraffe | #3 | 26,900 |
| aardvark species | #2 | 26,700 |
| country ph | #5 | 25,800 |
| llamas | #2 | 24,400 |
| platypus | #3 | 22,000 |
| armadillo animal | #4 | 19,800 |
| blue whale | #3 | 19,600 |
| chimpanzee | #3 | 19,600 |
| chimp chimp | #3 | 19,600 |
| tyrannosaurus | #2 | 17,800 |
| wallaby | #2 | 17,800 |
| red panda | #5 | 17,300 |
| tapir mammal | #3 | 16,100 |
| camelback spider | #3 | 14,700 |
| honey badger animal | #3 | 14,700 |
| leopard seal | #2 | 14,700 |
| spiny echidna | #4 | 13,200 |
| stonehenge | #4 | 13,200 |
| olympic national park | #4 | 13,200 |
| day of the dead | #4 | 13,200 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 64% phone
- 33% desktop
- 3% tablet
United States
United Kingdom
Canada
Australia
Singapore
Ireland
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.90 / 10 · ranked #538 of all domains
45,048 referring domains · OpenPageRank
Search traffic
3,598,800 est. monthly organic visits (US)
677,296 keywords in Google's top 30
Core Web Vitals
| LCP | 2.8 s |
| INP | 150 ms |
| CLS | 0.1 |
| TTFB | 1100 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Amazon CloudFront
- Weight: 11.4 MB · 609 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.nationalgeographic.com | 38 |
| help.nationalgeographic.com | 24 |
| ngsingleissues.nationalgeographic.com | 24 |
| films.nationalgeographic.com | 23 |
| kids.nationalgeographic.com | 19 |
| video.nationalgeographic.com | 19 |
| ngmintlservice.nationalgeographic.com | 18 |
| archive.nationalgeographic.com | 17 |
| fyc.nationalgeographic.com | 17 |
| intelligenttravel.nationalgeographic.com | 17 |
| m.yourshot.nationalgeographic.com | 17 |
| membercenter.nationalgeographic.com | 17 |
| phenomena.nationalgeographic.com | 17 |
| tvsupport.nationalgeographic.com | 17 |
| cms.video.nationalgeographic.com | 15 |
| es.education.nationalgeographic.com | 15 |
| digitalnomad.nationalgeographic.com | 14 |
| images.nationalgeographic.com | 14 |
| photography.nationalgeographic.com | 14 |
| press.nationalgeographic.com | 14 |
| travel.nationalgeographic.com | 14 |
| shop.nationalgeographic.com | 13 |
| tickets.nationalgeographic.com | 13 |
| channel.nationalgeographic.com | 12 |
Full technology history →
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Recent changes
- detected Adobe Audience Manager May 2026
- dropped Datadog May 2026
- detected Priority Hints Mar 2026
- detected Datadog Feb 2026
- detected lit-element Dec 2025
- detected lit-html Dec 2025
- dropped Java Servlet Aug 2025