What powers gumgum.com?

Last seen Oct 2026 · 92 technologies across 35 categories

A/B Testing

Google Optimize
since Nov 2022

Advertising

AdRoll
since Aug 2018
AppNexus
since Jan 2019
Google Publisher Tag
since Feb 2021
GumGum
since Jul 2021
Linkedin Ads
since Apr 2023
Twitter Ads
since Sep 2022

Analytics

Crazy Egg
since Sep 2022
Demandbase v8.0.22
since Nov 2022
Facebook Pixel v2.9.134
since Jul 2021
Google Analytics
since Jun 2018
Hotjar
since Apr 2022
HubSpot Analytics
since Dec 2025
Linkedin Insight Tag
since Feb 2021
Matomo
since Aug 2018
Moat
since Feb 2021
Quantcast Measure
since Aug 2018
Zoominfo
since Nov 2022

Appointment scheduling

Chili Piper
since Aug 2023

Caching

Varnish
since Jul 2016

CDN

Amazon CloudFront
since Jan 2019
Amazon S3
since Jan 2019
cdnjs
since Jan 2023
Cloudflare
since May 2022
Fastly
since Jul 2017
Google Cloud CDN
since May 2026
Google Hosted Libraries
since Apr 2022
jsDelivr
since Nov 2022

Cookie compliance

OneTrust
since Aug 2020

CRM

Salesforce
since Aug 2022
Zoho
since Jan 2023

Digital asset management

Dropbox
since Aug 2022

Documentation

Zendesk
since Aug 2022

Editors

CodeMirror vtrue
since May 2026

Email

Amazon SES
since Aug 2022
MailChimp
since Nov 2022
Mailgun
since Nov 2022
Sendgrid
since Nov 2022

Font scripts

Font Awesome v4.7.0
since Sep 2022
Google Font API
since Nov 2020

IaaS

Google Cloud
since May 2026

Issue trackers

Sentry
since Aug 2023

JavaScript frameworks

Emotion
since Apr 2026
GSAP v3.15.0
since Sep 2022
React
since Jun 2018
React Router v6
since Apr 2026
Vue.js v05
since Jan 2023

JavaScript libraries

core-js v2.5.7
since Sep 2021
Instant.Page
since Jul 2026
jQuery v3.5.1
since Sep 2016
jQuery Migrate v3.3.1
since Sep 2016
Lodash v2.1.0
since Nov 2022
Marked
since May 2026
Polyfill
since Jan 2019
Preact
since Feb 2023
Swiper
since Jul 2026

LMS

Thinkific
since Jan 2023

Marketing automation

Miscellaneous

DocuSign
since Jan 2023
HTTP/3
since Apr 2024
LottieFiles
since Feb 2022
Open Graph
since Sep 2022
Webpack
since Jan 2023

PaaS

Amazon Web Services
since Jan 2019
Atlassian Statuspage
since Jan 2023

Page builders

Webflow
since Apr 2022

Performance

Google Cloud Trace
since May 2026
Priority Hints
since Jul 2026

Programming languages

Node.js
since Apr 2026
Ruby
since Nov 2022

Reverse proxies

Envoy
since Jan 2023

RUM

Datadog
since Jun 2022

Security

Cloudflare Bot Management
since May 2022
Cloudflare Turnstile
since Sep 2026
Datadome
since Nov 2022
HSTS
since Sep 2022
Keybase
since Jan 2023
reCAPTCHA
since Apr 2022

Tag managers

Google Tag Manager
since Nov 2016

Translation

Weglot
since May 2022

UI frameworks

Chakra UI
since Apr 2026

Video players

Vimeo
since Apr 2022

Web frameworks

Ruby on Rails
since Nov 2022

Web servers

Express
since Apr 2026
Nginx v1.29.7
since Jul 2016
OpenResty
since Apr 2022

Webmail

Apple iCloud Mail
since Jan 2023
Google Workspace
since Aug 2022

Widgets

Facebook
since Aug 2018
Marketo Forms v2
since Nov 2022

AI Crawlers

Does not block any of the 33 AI crawlers we track in its robots.txt. Checked Nov 2026.

Training crawlers

  • ClaudeBot Allowed
  • Google-Extended Allowed
  • GoogleOther Allowed
  • GPTBot Allowed

Search and AI assistants

  • Applebot Allowed
  • OAI-SearchBot Allowed
  • PerplexityBot Allowed

User-request fetchers

  • ChatGPT-User Allowed

The other 25 AI crawlers we track are not mentioned and stay allowed by default.

  • Sep 2026 llms.txt appeared
  • Sep 2026 gptbot added to robots.txt
  • Sep 2026 * added to robots.txt
  • Sep 2026 googleother added to robots.txt
  • Sep 2026 robots.txt appeared
  • Sep 2026 anthropic-ai added to robots.txt

See who blocks each AI crawler across the web

Top search keywords

KeywordPositionEst. monthly visits
gum gum #1 160
gumgum careers #1 130
gumgum.com what is it #1 64
gum gum careers #2 59
gumgum jobs #2 29
behavioural targeting vs contextual targeting #2 28
jobs at gumgum #2 25
gum jobs #3 25
gum gum company #1 21
gumgum inc #1 20
gumgum santa monica #1 16
playground xyz #1 16
what is gumgum.com used for #1 15
examples of contextual advertising #3 14
gumgum headquarters #1 10
gumgum nyc office #1 10
behavioral advertising #12 10
gumgum sports #1 9
what is contextual advertising #8 9
gumgum ctv #2 8
high-impact display ads #2 8
adweek house #5 8
what is ctv #32 8
ads company #88 7
frameplay #8 6

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

AI Crawlers

No AI crawlers blocked

Standards: llms.txt

Full breakdown

Audience

  • 85% phone
  • 13% desktop
  • 2% tablet
  • United States
  • United Kingdom
  • Germany
  • Canada
  • Japan
  • Australia

Where the site's Chrome visitors come from, largest estimated audience first.

Open Page Rank

8.01 / 10 · ranked #7,284 of all domains

2,490 referring domains · OpenPageRank

Search traffic

830 est. monthly organic visits (US)

470 keywords in Google's top 30

Core Web Vitals

LCP1.1 s
INP75 ms
CLS0
TTFB300 ms

Real user p75, Chrome UX Report, Sep 2026.

Page

  • Language: English
  • CDN: Amazon CloudFront
  • Weight: 12.2 MB · 87 requests
  • Structured data: JSON-LD, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Oct 2026.

Similar sites

Closest technology stacks among the highest-authority sites we track; "shared" counts the distinctive technologies in common.

Organisation

From the homepage's own structured data (Oct 2026).

Infrastructure

  • Registered Apr 2004 (22 years) via GoDaddy.com, LLC, renews Oct 2027
  • Hosted on Amazon Web Services (108.157.173.50)
  • Email: Google Workspace
  • Email security: SPF (hard fail), DMARC reject
  • SSL: Amazon Trust Services, RSA 2048, wildcard, expires Apr 2027
  • Common Crawl link graph: rank 19,735, 65 hosts
  • Verified with: Adobe, Apple Business, Atlassian, Canva, Dropbox, GlobalSign, Google, Microsoft 365 and 3 more

DNS records as swept Nov 2026, certificate as seen Nov 2026, registration from the registry's RDAP service. How the web is hosted

Subdomains

HostTechs
events.gumgum.com 32
fr.gumgum.com 32
ja.gumgum.com 32
es.gumgum.com 27
webflow.gumgum.com 27
www.gumgum.com 27
gumgum.com 26
nl.gumgum.com 23
studio.gumgum.com 23
de.gumgum.com 22
demo.partners.gumgum.com 22
university.gumgum.com 22
advertising-apps-auth.gumgum.com 21
japan.gumgum.com 21
create.gumgum.com 17
demo-manager.gumgum.com 15
preview.partners.gumgum.com 11
c.gumgum.com 10
app.gumgum.com 9
test.gumgum.com 9

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