What powers whsmith.co.uk?
Last seen Jun 2025 · 52 technologies across 25 categories
Affiliate programs
AWIN
since Feb 2021
Analytics
Ahrefs
since Jun 2023
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Jun 2018
CDN
Amazon CloudFront
since Mar 2021
Cloudflare
since Jul 2019
Google Hosted Libraries
since Feb 2022
jQuery CDN
since Mar 2022
CMS
Cookie compliance
OneTrust
since Nov 2021
Customer data platform
Exponea
since Mar 2025
Databases
MySQL
since Aug 2018
Ecommerce
Cart Functionality
since Nov 2021
Font Scripts
Google Font API
since Apr 2019
JavaScript Frameworks
JavaScript Libraries
Glide.js
since Oct 2024
Miscellaneous
Operating Systems
Ubuntu
since Apr 2019
PaaS
Amazon Web Services
since Mar 2021
Payment processors
PayPal
since Oct 2024
Programming languages
RUM
Security
Cloudflare Bot Management
since Oct 2024
HSTS
since Sep 2022
Tag Managers
Google Tag Manager
since Jan 2016
UI frameworks
Web frameworks
Microsoft ASP.NET
since Oct 2024
Web Servers
Apache HTTP Server
since Jan 2016
Webmail
Microsoft 365
since Nov 2023
Widgets
AddToAny
since Aug 2018
WordPress plugins
AI Crawlers
robots.txt could not be read at the last check (Sep 2026), so its policy is unknown.
- robots.txt not checked
- llms.txt not checked
- ai.txt not checked
AI Crawlers
Policy unknown
Audience
United Kingdom
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
7.37 / 10 · ranked #25,315 of all domains
1,209 referring domains · OpenPageRank
Core Web Vitals
| LCP | 1.2 s |
| INP | 50 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Aug 2026.
Organisation
- WHSmith
- Founded: 1792
- Sector: retail
- Country: United Kingdom
From Wikidata (CC0).
Infrastructure
- Registered Sep 1995 (31 years) via CSC Corporate Domains, Inc, renews Sep 2027
- Hosted on CSC (165.160.13.20)
- DNS: netnames.net
- Email: Microsoft 365
- Email security: SPF (hard fail), DMARC quarantine
- Common Crawl link graph: rank 427,581, 18 hosts
- Verified with: Apple Business, Atlassian, Dropbox, Google, Microsoft 365
DNS records as swept Sep 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| www.whsmith.co.uk | 19 |
| blog.whsmith.co.uk | 17 |
| weddingstationery.whsmith.co.uk | 15 |
| giftpack.whsmith.co.uk | 14 |