What powers zalando.it?

Last seen Jun 2026 · 43 technologies across 23 categories

A/B Testing

Adobe Target v2.6.1
since Jul 2021

Advertising

Microsoft Advertising
since Dec 2024
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since Jul 2021
Twitter Ads
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Facebook Pixel v2.9.89
since Jul 2021
Google Analytics
since Apr 2018
Linkedin Insight Tag
since Feb 2021

CDN

Akamai
since May 2019

CMS

Adobe Experience Manager
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Cookie compliance

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since Oct 2020
Usercentrics
since Aug 2021

Customer data platform

Ecommerce

Cart Functionality
since Aug 2020

Font scripts

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since Sep 2021

Issue trackers

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since Sep 2021
Sentry
since Apr 2026

JavaScript frameworks

Handlebars v3.0.1
since Oct 2020
React
since Apr 2018
RequireJS v2.1.22
since Apr 2018

JavaScript libraries

Boomerang
since Oct 2021
core-js v3.27.2
since Sep 2021
Highlight.js
since Oct 2020
jQuery v1.12.4
since Aug 2018
jQuery UI v1.12.1
since Aug 2018
Loadable-Components
since May 2022

Marketing automation

Marketo v162
since Sep 2021

Miscellaneous

DocuSign
since Aug 2022
Open Graph
since Sep 2022
ServiceNow
since Jul 2021

PaaS

Amazon Web Services
since Aug 2022

Programming languages

Java
since Oct 2020

RUM

Akamai mPulse
since Oct 2021

Security

Akamai Bot Manager
since Sep 2021
HSTS
since Sep 2022

Segmentation

Adobe Audience Manager
since May 2022

Surveys

Qualtrics
since Jul 2021

Tag managers

Video players

VideoJS
since Oct 2020

Webmail

Apple iCloud Mail
since Jun 2026
Google Workspace
since Aug 2022
Microsoft 365
since Aug 2022

Top search keywords

KeywordPositionEst. monthly visits
scotch e soda #59 100
zalando #68 70
zalando #62 70
abbigliamento da uomo #1 43
new balance 960 #76 38
abbigliamento uomo #1 32
pinko #92 31
nike air monarch #64 29
pieces #85 28
nike italia #3 26
rocawear #62 24
giacche sci donna #2 23
vestito elegante donna #1 21
vestiti eleganti donna #1 21
vestiti donna eleganti #1 21
pantaloni donna #1 21
adidas campus grey #60 19
chief keef polo #85 16
borsa uomo #1 15
camicie uomo #1 15
camicie per uomo #1 15
camicetta da donna #1 15
cinture donna #1 15
cinture da donna #1 15
tuta donna #1 15

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

Audience

  • 79% phone
  • 19% desktop
  • 2% tablet
  • Italy
  • Switzerland
  • Morocco
  • Bulgaria
  • Albania
  • San Marino

Countries where the site has Chrome traffic, strongest markets first.

Open Page Rank

6.34 / 10 · ranked #86,326 of all domains

317 referring domains · OpenPageRank

Search traffic

2,000 est. monthly organic visits (US)

5,575 keywords in Google's top 30

Core Web Vitals

LCP1.5 s
INP175 ms
CLS0
TTFB400 ms

Real user p75, Chrome UX Report, Jun 2026.

Page

  • Language: Italian (Italy)
  • CDN: Akamai
  • Weight: 2.7 MB · 107 requests

Homepage as crawled by the HTTP Archive, Jul 2026.

Subdomains

HostTechs
domande.zalando.it 32
www.zalando.it 15
m.zalando.it 12
exclusive.zalando.it 11

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