What powers amazon.co.uk?
Last seen Jun 2026 · 72 technologies across 29 categories
A/B Testing
Advertising
Amazon Advertising
since Nov 2021
Sizmek
since Jul 2021
Analytics
CDN
Amazon CloudFront
since Jun 2018
Amazon S3
since Jun 2021
Cloudflare
since Nov 2021
Unpkg
since Nov 2025
CMS
Adobe Experience Manager
since Sep 2020
Cookie compliance
TrustArc
since Nov 2022
Customer data platform
Adobe Experience Platform Identity Service
since Jun 2021
Ecommerce
Amazon Webstore
since Jul 2021
Cart Functionality
since Aug 2020
Amazon SES
since Aug 2022
Font scripts
Font Awesome
since Aug 2018
Google Font API
since Aug 2018
Issue trackers
Sentry
since May 2023
JavaScript frameworks
JavaScript libraries
Marketing automation
6sense
since Mar 2025
Branch
since Sep 2023
Salesforce Marketing Cloud Account Engagement
since Dec 2022
Miscellaneous
PaaS
Amazon Web Services
since Jan 2019
Payment processors
Amazon Pay
since Jul 2021
Stripe
since Jun 2023
Performance
Priority Hints
since Aug 2024
Programming languages
RUM
Security
Cloudflare Bot Management
since Nov 2021
HSTS
since Sep 2022
Segmentation
Adobe Audience Manager
since Apr 2022
Surveys
Qualtrics
since Nov 2022
Tag managers
Adobe Experience Platform Launch
since Jun 2021
UI frameworks
Video players
Web frameworks
Express
since Nov 2024
Ruby on Rails
since Aug 2018
Webmail
Apple iCloud Mail
since Jan 2023
Widgets
Wheelio
since Sep 2021
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| amazon prime | #75 | 39,200 |
| amazon prime membership | #20 | 6,600 |
| amazon prime video | #21 | 6,300 |
| amazon.com | #70 | 3,500 |
| amazon.com | #40 | 3,500 |
| bloxo | #5 | 2,300 |
| twil | #79 | 2,100 |
| amazon customer service tel number | #68 | 2,100 |
| amazon customer service tel number | #52 | 2,100 |
| amazon customer service tel number | #40 | 2,100 |
| amazon customer service tel no | #80 | 2,100 |
| amazon customer service tel no | #74 | 2,100 |
| amazon customer service tel no | #64 | 2,100 |
| amazon contact telephone number | #5 | 1,900 |
| amazon customer service telephone number | #22 | 1,700 |
| valderma | #1 | 1,600 |
| amazon uk prime | #1 | 1,600 |
| amazon customer service telephone number | #68 | 1,600 |
| cameron michelle diaz | #53 | 1,400 |
| amazon fresh | #74 | 1,400 |
| amazon music | #89 | 1,400 |
| downland | #53 | 1,400 |
| dallas bryce howard | #93 | 1,400 |
| amazon video subscriptions | #20 | 1,300 |
| taron egerton | #75 | 1,200 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 56% phone
- 39% desktop
- 5% tablet
United Kingdom
Spain
Netherlands
Belgium
Pakistan
Czechia
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
9.08 / 10 · ranked #229 of all domains
54,129 referring domains · OpenPageRank
Search traffic
653,600 est. monthly organic visits (US)
790,182 keywords in Google's top 30
Core Web Vitals
| LCP | 1.6 s |
| INP | 150 ms |
| CLS | 0.05 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- CDN: Amazon CloudFront
- Weight: 0.4 MB · 24 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| jobs.amazon.co.uk | 18 |
| advertising.amazon.co.uk | 15 |
| pay.amazon.co.uk | 15 |
| business.amazon.co.uk | 14 |
| freight.amazon.co.uk | 14 |
| music.amazon.co.uk | 14 |
| logistics.amazon.co.uk | 13 |
| payments.amazon.co.uk | 13 |
| supplychain.amazon.co.uk | 13 |
| shipping.amazon.co.uk | 12 |
| ie-logistics.amazon.co.uk | 11 |
| relay.amazon.co.uk | 11 |
| sellercentral.amazon.co.uk | 11 |
| supplierconnect.amazon.co.uk | 11 |
| supply.amazon.co.uk | 11 |
| author.amazon.co.uk | 10 |
| blueprints.amazon.co.uk | 10 |
| flex.amazon.co.uk | 10 |
| luna.amazon.co.uk | 10 |
| www.amazon.co.uk | 10 |
| alexa-skills.amazon.co.uk | 9 |
| hub.amazon.co.uk | 9 |
| account-status.amazon.co.uk | 8 |
| sell.amazon.co.uk | 8 |
Full technology history →
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Recent changes
- dropped reCAPTCHA May 2026
- detected VideoJS Mar 2026
- dropped VideoJS Feb 2026
- dropped LazySizes Jan 2026
- dropped Snowplow Analytics Dec 2025
- detected Unpkg Nov 2025
- detected web-vitals Nov 2025
- dropped Drift Oct 2025
- detected Snowplow Analytics Oct 2025
- detected VideoJS Sep 2025
- dropped cdnjs Aug 2025
- dropped VideoJS Aug 2025