What powers basketball-reference.com?
Last seen Jun 2026 · 16 technologies across 14 categories
Analytics
Google Analytics
since Jun 2018
HubSpot Analytics
since Sep 2021
CDN
Cloudflare
since Oct 2021
Cookie compliance
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since Jul 2024
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Cart Functionality
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since Jun 2018
JavaScript libraries
Marketing automation
HubSpot
since Sep 2021
Miscellaneous
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since Sep 2022
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Debian
since Jul 2024
Security
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since Oct 2021
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since Sep 2022
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Google Tag Manager
since Dec 2021
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YouTube
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Google Workspace
since Aug 2022
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| luka doncic | #1 | 185,400 |
| pacers vs knicks | #2 | 148,200 |
| okc vs nuggets | #1 | 125,100 |
| jimmy butler bulls | #2 | 121,500 |
| michael jordan basketball | #2 | 121,500 |
| joel embiid basketball | #1 | 111,900 |
| tyrese haliburton | #2 | 109,000 |
| pacers vs thunder | #3 | 109,000 |
| pacers vs thunder | #3 | 109,000 |
| shai gilgeous-alexander | #2 | 100,000 |
| cade cunningham | #1 | 91,500 |
| irving cavs | #2 | 89,100 |
| kyrie irving cleveland | #2 | 89,100 |
| lebron james basketball stats | #2 | 89,100 |
| thunder vs timberwolves | #2 | 88,900 |
| thunder vs timberwolves | #2 | 88,900 |
| joel embiid | #1 | 83,900 |
| damian lillard basketball | #2 | 72,900 |
| caitlin clark | #5 | 70,400 |
| zion williamson | #1 | 68,400 |
| basketball irving | #2 | 66,800 |
| anthony davis | #2 | 66,700 |
| timberwolves vs okc | #6 | 61,900 |
| timberwolves vs okc | #6 | 61,900 |
| kd durant | #3 | 60,100 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 59% phone
- 40% desktop
- 1% tablet
United States
United Kingdom
France
Italy
Canada
Spain
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.47 / 10 · ranked #18,187 of all domains
2,048 referring domains · OpenPageRank
Search traffic
14,238,900 est. monthly organic visits (US)
449,073 keywords in Google's top 30
Core Web Vitals
| LCP | 1.3 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 300 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 2.9 MB · 89 requests
- Structured data: JSON-LD, Microdata, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| aws.basketball-reference.com | 16 |
| www.basketball-reference.com | 14 |