What powers better.com?
Last seen Jun 2026 · 75 technologies across 28 categories
Advertising
LiveIntent
since Jun 2021
Microsoft Advertising
since Feb 2021
Nextdoor Ads
since Oct 2022
Outbrain
since May 2023
Podsights
since Feb 2022
Reddit Ads
since Oct 2022
Sizmek
since Aug 2023
Taboola
since May 2023
Tatari
since Aug 2024
theTradeDesk
since Jul 2022
TVSquared
since Mar 2022
Analytics
Datadog
since Dec 2021
Elastic APM
since Sep 2025
FullStory
since Jan 2022
Google Ads Conversion Tracking
since Aug 2021
Google Analytics
since Jun 2018
Heap
since Sep 2018
Linkedin Insight Tag
since Feb 2021
Optimizely
since Apr 2018
Snowplow Analytics
since Sep 2023
TikTok Pixel
since Jan 2025
Authentication
Google Sign-in
since Feb 2022
CDN
Amazon CloudFront
since Apr 2018
Cloudflare
since Sep 2023
jsDelivr
since Sep 2023
Unpkg
since Jun 2023
Cookie compliance
TrustArc
since Jan 2026
CRM
Q4
since Sep 2023
Customer data platform
Rudderstack
since Jun 2023
Segment
since Jun 2018
Font scripts
Font Awesome
since Jan 2022
Google Font API
since Apr 2018
Geolocation
ipify
since Mar 2026
Issue trackers
BugHerd
since Sep 2023
JavaScript frameworks
JavaScript libraries
Live chat
Front Chat
since Nov 2022
Maps
Google Maps
since Apr 2018
Miscellaneous
PaaS
Amazon Web Services
since Jan 2019
Vercel
since Feb 2023
Programming languages
Node.js
since Apr 2019
Retargeting
Google Remarketing Tag
since Aug 2021
Rich text editors
Froala Editor
since Jan 2022
Search engines
Elasticsearch
since Sep 2025
Security
Bugcrowd
since Aug 2022
Cloudflare Bot Management
since Sep 2023
HSTS
since Sep 2022
reCAPTCHA
since Sep 2023
Segmentation
Adobe Audience Manager
since Jun 2026
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Radix UI
since May 2024
Tailwind CSS
since Apr 2022
Video players
Web frameworks
Microsoft ASP.NET
since Sep 2023
Webmail
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| online mortgage lenders | #2 | 9,800 |
| mtg calculator | #43 | 5,300 |
| better mortgage | #1 | 4,500 |
| mortgage loan rates today | #49 | 1,600 |
| home loan mortgage rates | #50 | 1,300 |
| current mortgage rates | #43 | 950 |
| current fixed mortgage rates | #54 | 950 |
| how much home afford | #17 | 710 |
| mortgage rates today | #42 | 520 |
| 30 year loan rates | #50 | 520 |
| interest rate now | #47 | 470 |
| best state to buy a house | #1 | 400 |
| online mortgage broker | #1 | 400 |
| how much house payment can i afford | #21 | 380 |
| compare mortgage lender rates | #16 | 360 |
| how much house can i afford | #44 | 350 |
| how to buy a house without a realtor | #2 | 310 |
| heloc rates | #83 | 280 |
| home equity mortgage rates | #61 | 280 |
| home equity loan rates | #67 | 280 |
| better login | #1 | 270 |
| what does fha stand for | #3 | 260 |
| how much home can you afford | #49 | 260 |
| fha loan | #63 | 260 |
| conventional loan for second home | #2 | 260 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 50% desktop
- 49% phone
- 1% tablet
United States
India
United Kingdom
Canada
Pakistan
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.50 / 10 · ranked #75,501 of all domains
487 referring domains · OpenPageRank
Search traffic
63,600 est. monthly organic visits (US)
18,017 keywords in Google's top 30
Core Web Vitals
| LCP | 1.6 s |
| INP | 125 ms |
| CLS | 0.25 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Amazon CloudFront
- Weight: 3.1 MB · 188 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| better.com | 36 |
| creditkarma.better.com | 35 |
| links.better.com | 32 |
| home-giveaway.better.com | 31 |
| welcome.better.com | 25 |
| investors.better.com | 21 |
| www.better.com | 15 |
| staging.better.com | 10 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Adobe Audience Manager Jun 2026
- dropped AppNexus Jun 2026
- dropped Cloudflare Browser Insights May 2026
- detected ipify Mar 2026
- detected Cloudflare Browser Insights Feb 2026
- detected TrustArc Jan 2026
- detected Elastic APM Sep 2025
- detected Elasticsearch Sep 2025
- dropped Priority Hints Sep 2025