What powers brilliantearth.com?
Last seen Jun 2026 · 92 technologies across 36 categories
A/B Testing
AB Tasty
since Feb 2021
Google Optimize
since Feb 2021
Advertising
AppNexus
since Oct 2023
Criteo
since Jun 2018
ID5
since Oct 2025
LiveIntent
since Nov 2021
Microsoft Advertising
since Feb 2021
Podsights
since May 2023
Reddit Ads
since Nov 2021
theTradeDesk
since Sep 2021
Affiliate programs
Impact
since Jun 2021
Analytics
Adobe Analytics
since Jul 2022
Contentsquare
since Jul 2022
Google Analytics
since Jun 2018
Matomo Analytics
since Jun 2025
Pinterest Conversion Tag
since Jul 2021
TikTok Pixel
since Jul 2021
VWO
since Jun 2018
Authentication
Facebook Login
since Jul 2021
CDN
CMS
Builder.io
since Oct 2023
Cookie compliance
AdRoll CMP System
since Nov 2021
OneTrust
since Feb 2023
CRM
Salesforce
since Dec 2022
Cross border ecommerce
Global-e
since Sep 2024
Customer data platform
Adobe Experience Platform Identity Service
since Jul 2022
Digital asset management
Dropbox
since Aug 2022
Ecommerce
Cart Functionality
since Aug 2020
Font scripts
Google Font API
since Jul 2022
Hosting
Acquia Cloud Site Factory
since Jul 2022
Drupal Multisite
since Jul 2022
JavaScript frameworks
JavaScript libraries
Day.js
since Jun 2023
MobX
since Jul 2023
Modernizr
since Jul 2022
Select2
since Nov 2022
Slick
since May 2020
Swiper
since Sep 2022
Underscore.js
since Jul 2022
web-vitals
since Jul 2023
Wurfl
since Nov 2021
Live chat
LivePerson
since Jun 2018
Maps
Google Maps
since Sep 2021
Marketing automation
Miscellaneous
PaaS
Acquia Cloud Platform
since Jul 2022
Amazon Web Services
since Jan 2019
Performance
Priority Hints
since Oct 2023
Personalisation
Attentive
since Oct 2022
Programming languages
Retargeting
PebblePost
since Aug 2022
RUM
Search engines
Searchspring
since Feb 2021
Security
Cloudflare Bot Management
since Jun 2022
HSTS
since Sep 2022
Segmentation
Adobe Audience Manager
since Jul 2022
Tag managers
Adobe Experience Platform Launch
since Jul 2022
Google Tag Manager
since Apr 2018
Matomo Tag Manager
since Jun 2025
UI frameworks
Video players
Wistia
since Nov 2023
Web frameworks
Webmail
Apple iCloud Mail
since Jan 2023
Microsoft 365
since Aug 2022
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| jewelry | #2 | 44,600 |
| alexandrite | #1 | 27,500 |
| dec birthstone | #5 | 10,600 |
| moissanite vs diamond | #1 | 9,200 |
| tourmaline | #3 | 8,800 |
| garnet | #3 | 8,800 |
| sapphire | #5 | 8,700 |
| blue gemstones | #1 | 8,200 |
| purple gemstones | #1 | 5,500 |
| what is moissanite | #1 | 5,100 |
| emerald cut | #1 | 5,100 |
| alexandrite gemstone | #1 | 5,000 |
| customise ring | #1 | 4,500 |
| green precious stones | #2 | 4,400 |
| alexandrite gem | #2 | 4,000 |
| diamond color scale | #2 | 3,300 |
| brilliant | #4 | 3,300 |
| garnet birthstone | #5 | 3,200 |
| july birthstone | #5 | 3,200 |
| jan birthstone | #8 | 3,000 |
| angel numbers | #2 | 2,700 |
| star signs and compatibility | #4 | 2,700 |
| aquamarine gemstone | #2 | 2,400 |
| red gemstones | #2 | 2,400 |
| round brilliant cut | #2 | 2,400 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 66% phone
- 33% desktop
- 1% tablet
United States
Canada
India
Germany
United Kingdom
Australia
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.01 / 10 · ranked #44,886 of all domains
830 referring domains · OpenPageRank
Search traffic
465,200 est. monthly organic visits (US)
110,659 keywords in Google's top 30
Core Web Vitals
| LCP | 2.4 s |
| INP | 175 ms |
| CLS | 0.05 |
| TTFB | 1600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 11.8 MB · 383 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| link.brilliantearth.com | 64 |
| www.brilliantearth.com | 55 |
| investors.brilliantearth.com | 37 |
| ui.prod-stack.brilliantearth.com | 35 |
Full technology history →
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Recent changes
- detected Klaviyo Jun 2026
- dropped Akamai Web Application Protector Feb 2026
- dropped Blotout EdgeTag Nov 2025
- detected ID5 Oct 2025