What powers brita.com?
Last seen Jun 2026 · 65 technologies across 32 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| brita water filter | #1 | 20,600 |
| brita | #1 | 12,300 |
| water filter pitcher | #1 | 9,200 |
| water filter | #3 | 8,000 |
| water filter filters | #4 | 7,200 |
| brita filter | #2 | 6,600 |
| water pitcher filter system | #2 | 6,600 |
| pitcher water filtration system | #2 | 3,300 |
| brita pitcher | #1 | 3,000 |
| brita water filter replacement | #2 | 2,900 |
| brita filter | #4 | 2,700 |
| water dispenser | #5 | 2,600 |
| brita tap water filter | #1 | 2,500 |
| brita water filter pitcher | #2 | 2,400 |
| brita water filter | #7 | 1,700 |
| brita standard filter | #1 | 1,600 |
| tap filter | #1 | 1,500 |
| brita water pitcher | #4 | 1,500 |
| water filtration pitcher | #6 | 1,400 |
| brita filter replacement | #1 | 1,400 |
| brita stream | #1 | 1,300 |
| brita on tap faucet filter | #2 | 1,300 |
| best water filter pitcher | #5 | 1,300 |
| brita water dispenser | #1 | 1,100 |
| brita faucet filter | #2 | 980 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 76% phone
- 23% desktop
- 2% tablet
United States
Germany
United Kingdom
France
Canada
Spain
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.40 / 10 · ranked #171,607 of all domains
287 referring domains · OpenPageRank
Search traffic
181,100 est. monthly organic visits (US)
16,064 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Vercel
- Weight: 5.2 MB · 171 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| lp.brita.com | 39 |
| www.brita.com | 28 |
| brita.com | 26 |
| links.em.brita.com | 3 |
Full technology history →
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Recent changes
- detected Turbopack Dec 2025
- detected Attentive Oct 2025
- detected Next.js Sep 2025
- detected Next.js App Router Sep 2025
- detected Node.js Sep 2025
- detected Open Graph Sep 2025
- detected Priority Hints Sep 2025
- detected Radix UI Sep 2025
- detected Sentry Sep 2025
- detected Vercel Sep 2025
- detected Vercel Analytics Sep 2025
- detected Vercel Speed Insights Sep 2025