What powers callan.com?

Last seen Sep 2026 · 25 technologies across 14 categories

Analytics

Google Analytics
since Jan 2019

CDN

Cloudflare
since Jun 2020
jsDelivr
since Dec 2022

CMS

WordPress
since Jan 2019

Databases

MySQL
since Jan 2019

Font scripts

Font Awesome
since Jul 2021
Google Font API
since Aug 2022

JavaScript frameworks

React v16.8.6
since Feb 2021
styled-components
since Jul 2021

JavaScript libraries

core-js v3.26.0
since Aug 2021
jQuery v3.7.1
since Jan 2019
jQuery Migrate v3.4.1
since Jan 2019
jQuery UI v1.13.2
since Jul 2021
MobX
since Jul 2021
Slick
since Jan 2019
SweetAlert2
since Jul 2021
Swiper
since Sep 2022

Marketing automation

Miscellaneous

Open Graph
since Sep 2022

PaaS

Amazon Web Services
since Oct 2025

Page builders

Elementor v3.10.2
since Feb 2021

Performance

Priority Hints
since Jan 2024

Programming languages

PHP
since Jan 2019

Security

Cloudflare Bot Management
since Oct 2021
HSTS
since Sep 2022

AI Crawlers

Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Oct 2026.

  • robots.txt found
  • llms.txt not found
  • ai.txt not found

See who blocks each AI crawler across the web

Top search keywords

KeywordPositionEst. monthly visits
callan #1 1,100
callan llc #1 110
callan chart #1 89
francis griffin #4 86
callan capital #1 64
endowment tax #10 61
greg allen #5 57
yield curve #56 47
jack malone #5 47
callan consultant #1 43
nasdaq 100 rebalance #5 34
what are custodians #11 33
callan consulting #1 32
science based targets #5 31
periodic table of investment #1 27
investment periodic table #1 27
risk return trade off #4 26
periodic table of investment returns #2 23
periodic table investment returns #2 23
callan chart 2024 #1 21
multifamily cap rates #5 21
interest rate hedged #4 21
avery robinson #13 17
nasdaq rebalancing #4 17
callan investments #1 16

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

AI Crawlers

No AI crawlers blocked

Full breakdown

Audience

  • 75% desktop
  • 25% phone
  • United States
  • India

Where the site's Chrome visitors come from, largest estimated audience first.

Open Page Rank

5.28 / 10 · ranked #212,637 of all domains

197 referring domains · OpenPageRank

Search traffic

2,900 est. monthly organic visits (US)

1,146 keywords in Google's top 30

Core Web Vitals

LCP3.7 s
INP50 ms
CLS0
TTFB2600 ms

Real user p75, Chrome UX Report, Sep 2026.

Page

  • Language: English (United States)
  • CDN: Cloudflare
  • Weight: 1.7 MB · 93 requests
  • Structured data: JSON-LD, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Oct 2026.

Organisation

  • Industry: Finance and insurance (declares FinancialService)

From the homepage's own structured data (Oct 2026).

Infrastructure

  • Registered Oct 1995 (31 years) via Amazon Registrar, Inc., renews Sep 2035
  • Hosted on Cloudflare (104.18.221.61)
  • DNS: Amazon Route 53
  • Email: Barracuda
  • Email security: SPF (soft fail), DMARC quarantine
  • SSL: DigiCert, RSA 2048, wildcard, expires Mar 2027
  • Common Crawl link graph: rank 527,646, 7 hosts
  • Verified with: Atlassian, Sage Intacct

DNS records as swept Oct 2026, certificate as seen Oct 2026, registration from the registry's RDAP service. How the web is hosted

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