What powers morningstar.com?
Last seen Jun 2026 · 161 technologies across 41 categories
A/B Testing
Google Optimize
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since Jun 2019
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since Mar 2026
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since Feb 2021
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| schd | #3 | 65,500 |
| bkln | #2 | 59,600 |
| gld price | #5 | 52,800 |
| pfizer inc stock | #5 | 25,800 |
| fny | #4 | 24,300 |
| spy | #3 | 24,000 |
| jsre11 | #3 | 23,900 |
| ko | #2 | 17,800 |
| onln | #3 | 16,100 |
| dividend stocks for passive income | #4 | 13,200 |
| occidental petroleum stock | #4 | 12,200 |
| bbal | #3 | 11,900 |
| kroger | #56 | 11,800 |
| planet fitness | #50 | 11,700 |
| fidelity national financial | #7 | 11,500 |
| gm motors stock | #4 | 10,900 |
| advanced micro devices stock | #12 | 10,300 |
| vtsax | #5 | 9,400 |
| best stocks to buy now | #3 | 8,800 |
| vfiax | #3 | 8,800 |
| general motors stock | #4 | 8,200 |
| adve | #3 | 8,000 |
| great dividend stocks | #2 | 8,000 |
| good dividend stocks | #2 | 8,000 |
| nasdaq: nvda | #11 | 7,500 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 66% desktop
- 32% phone
- 2% tablet
United States
Italy
Canada
Spain
Australia
Belgium
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.52 / 10 · ranked #2,270 of all domains
11,160 referring domains · OpenPageRank
Search traffic
3,102,300 est. monthly organic visits (US)
689,345 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 250 ms |
| CLS | 0 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- CDN: Amazon CloudFront
- Weight: 0.0 MB · 2 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.morningstar.com | 34 |
| global.morningstar.com | 32 |
| indexes.morningstar.com | 32 |
| global-edge-prod.eur6c597.eas.morningstar.com | 31 |
| kessler-prod.reta52d8.eas.morningstar.com | 30 |
| login-prod.morningstar.com | 30 |
| login-uat.morningstar.com | 29 |
| dbrs.morningstar.com | 28 |
| login-stg.morningstar.com | 28 |
| global-prod.morningstar.com | 27 |
| indexes-stg.morningstar.com | 27 |
| glossary.morningstar.com | 26 |
| my.morningstar.com | 26 |
| sg.morningstar.com | 26 |
| tw.morningstar.com | 26 |
| 00707-qa.rsi6759c.easn.morningstar.com | 25 |
| 00707.rsif1234.eas.morningstar.com | 25 |
| magazine.morningstar.com | 25 |
| 00707-prod-alb.rsif1234.eas.morningstar.com | 24 |
| 00707-prod-ap-south-1-alb.rsif1234.eas.morningstar.com | 24 |
| 00707-qa-alb.rsi6759c.easn.morningstar.com | 24 |
| advisor.mp.morningstar.com | 24 |
| shareholders.morningstar.com | 24 |
| etf.morningstar.com | 22 |
Full technology history →
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Recent changes
- detected MyFonts Jun 2026
- detected Mixpanel Apr 2026
- detected HubSpot Mar 2026
- detected HubSpot Analytics Mar 2026
- dropped Integral Ad Science Mar 2026
- detected Microsoft Clarity Dec 2025
- dropped Polyfill Aug 2025
- detected Priority Hints Aug 2025