What powers 
elfontheshelf.com?
Last seen Sep 2026 · 49 technologies across 27 categories
Advertising
Analytics
CDN
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Databases
Ecommerce
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Hosting
JavaScript frameworks
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Miscellaneous
PaaS
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Performance
Programming languages
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Tag managers
UI frameworks
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Web frameworks
Webmail
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Oct 2026.
- robots.txt found
- llms.txt found
- llms-full.txt found
- ai.txt not found
- Oct 2026 Content Signals changed
- Oct 2026 *: Restricted (was Allowed)
- Sep 2026 Content Signals changed
- Sep 2026 *: Allowed (was Restricted)
- Sep 2026 *: Restricted (was Allowed)
- Sep 2026 Content Signals changed
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| elf | #6 | 11,400 |
| elf and the shelf | #1 | 2,700 |
| elf on the shelf departure letter | #2 | 1,600 |
| elf on the shelf ideas | #5 | 1,400 |
| printable elf on a shelf | #1 | 1,100 |
| elf on the shelf printables | #1 | 1,100 |
| elf on the shelf pictures to color | #2 | 880 |
| when will the elf on the shelf come back | #1 | 730 |
| free elf on the shelf printables | #1 | 660 |
| santa's christmas elf | #4 | 530 |
| elf departure letter | #2 | 440 |
| letters to santa | #5 | 350 |
| elf name generator | #9 | 330 |
| elf on shelf snowball fight | #1 | 300 |
| elf return ideas | #1 | 290 |
| elf on the shelf and reindeer | #3 | 280 |
| elf on the shelf ideas | #11 | 270 |
| when will the elf on the shelf come back | #3 | 230 |
| grown ups | #70 | 230 |
| elf on the shelf toilet paper snowman | #1 | 220 |
| elf drawing | #4 | 220 |
| elf on the shelf drawing | #3 | 210 |
| xmas elf on the shelf | #2 | 210 |
| what happens if you touch elf on the shelf | #1 | 200 |
| elf on the shelf departure letter | #8 | 200 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Standards: llms.txt, llms-full.txt
Audience
- 66% phone
- 27% desktop
- 7% tablet
United States
United Kingdom
Canada
Australia
Mexico
Spain
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.89 / 10 · ranked #117,799 of all domains
384 referring domains · OpenPageRank
Search traffic
62,500 est. monthly organic visits (US)
16,632 keywords in Google's top 30
Core Web Vitals
| LCP | 1.1 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 400 ms |
Real user p75, Chrome UX Report, Sep 2026.
Page
- Language: English (United States)
- CDN: Amazon CloudFront
- Weight: 9.5 MB · 129 requests
- WordPress theme: santaverse · all themes
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Oct 2026.
Organisation
From the homepage's own structured data (Oct 2026).
Infrastructure
- Registered Apr 2005 (21 years) via GoDaddy Corporate Domains, LLC, renews Apr 2031
- Hosted on Amazon Web Services (52.85.78.26)
- Email: Microsoft 365
- Email security: no SPF record, no DMARC record
- SSL: Amazon Trust Services, RSA 2048, wildcard, expires Dec 2026
- Common Crawl link graph: rank 53,272, 10 hosts
DNS records as swept Oct 2026, certificate as seen Oct 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| elfontheshelf.com | 28 |
| shop.elfontheshelf.com | 24 |
| www.elfontheshelf.com | 13 |
| account.elfontheshelf.com | 12 |
| selfie.elfontheshelf.com | 9 |
Full technology history →
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Recent changes
- dropped Typekit Aug 2026
- detected Amazon Advertising Jul 2026
- detected Amazon Webstore Jul 2026