What powers fanatics.com?
Last seen Jun 2026 · 91 technologies across 34 categories
Advertising
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
Reddit Ads
since Jul 2023
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since Oct 2021
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since Jun 2020
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since Nov 2024
Google Ads Conversion Tracking
since Aug 2021
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since Jun 2018
Hotjar
since Jun 2018
Pinterest Conversion Tag
since Nov 2025
Snowplow Analytics
since Jul 2023
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Akamai
since Aug 2018
Amazon CloudFront
since May 2023
Amazon S3
since May 2022
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since Oct 2021
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since Dec 2023
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since Nov 2022
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since Jan 2023
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Q4
since Dec 2023
Salesforce
since Feb 2023
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Optimove
since Jun 2023
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MySQL
since Nov 2022
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since Aug 2020
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since Feb 2023
Google Font API
since Apr 2018
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Shoprunner
since Oct 2021
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since Aug 2018
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since Apr 2019
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since Jun 2023
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since Jun 2018
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since Jun 2023
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since Jul 2018
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Jetpack
since Sep 2023
WordPress themes
Genesis theme
since Nov 2022
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| nfl team store | #2 | 29,900 |
| nfl team apparel | #2 | 29,900 |
| nfl merchandise | #1 | 22,500 |
| nfl shop | #2 | 21,900 |
| texas longhorns merch | #2 | 17,800 |
| fanatics discount code | #2 | 12,000 |
| jersey 49ers | #3 | 10,700 |
| lululemon | #66 | 9,600 |
| fanatics coupon code | #2 | 9,000 |
| fanatics discount coupon | #3 | 7,200 |
| fanatics coupon | #3 | 7,200 |
| pittsburgh steelers shop | #3 | 6,600 |
| wwe merchandise | #2 | 6,000 |
| wisconsin sportswear | #3 | 5,900 |
| fanatics store | #1 | 5,500 |
| colorado football jersey | #2 | 4,900 |
| nba jerseys | #2 | 4,900 |
| mlb store | #2 | 4,000 |
| nfl store | #2 | 4,000 |
| nfl clothing | #2 | 3,600 |
| gsw warriors | #61 | 3,500 |
| chiefs merchandise | #2 | 3,300 |
| united states soccer jersey | #2 | 3,300 |
| nba store | #4 | 3,300 |
| mitchell and ness | #4 | 3,300 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 74% phone
- 26% desktop
United States
Canada
Taiwan
New Zealand
Japan
Germany
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.44 / 10 · ranked #20,802 of all domains
1,343 referring domains · OpenPageRank
Search traffic
1,127,900 est. monthly organic visits (US)
318,165 keywords in Google's top 30
Core Web Vitals
| LCP | 1.8 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 1000 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 0.7 MB · 20 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| blog.fanatics.com | 25 |
| sportsbook.fanatics.com | 24 |
| investor.fanatics.com | 23 |
| www.fanatics.com | 23 |
| nike.fanatics.com | 21 |
| b2b.fanatics.com | 20 |
| portal.fanatics.com | 18 |
| casino.fanatics.com | 17 |
| returns.fanatics.com | 16 |
| id.fanatics.com | 12 |
| b2b-lite.fanatics.com | 9 |
| auctions.fanatics.com | 8 |
| m.fanatics.com | 8 |
| charityauctions.fanatics.com | 6 |
| content.fanatics.com | 2 |
| data.a.fanatics.com | 2 |
| fansided.fanatics.com | 2 |
Full technology history →
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Recent changes
- dropped YouTube Jun 2026
- detected Ant Design Mar 2026
- detected Emotion Mar 2026
- detected MobX Mar 2026
- dropped Ant Design Feb 2026
- dropped Emotion Feb 2026
- dropped MobX Feb 2026
- detected Microsoft 365 Dec 2025
- detected Pinterest Conversion Tag Nov 2025
- detected Qualtrics Nov 2025
- detected Envoy Aug 2025