What powers fentybeauty.com?
Last seen Jun 2026 · 57 technologies across 24 categories
A/B Testing
Dynamic Yield
since Feb 2021
Advertising
Microsoft Advertising
since Mar 2021
Rakuten Advertising
since Sep 2021
Affiliate programs
Rakuten
since Feb 2021
Analytics
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Jun 2018
Pinterest Conversion Tag
since Dec 2021
TikTok Pixel
since Jul 2021
CDN
Cookie compliance
Cross border ecommerce
Global-e
since Dec 2021
Ecommerce
Cart Functionality
since Aug 2020
Shopify
since Jul 2021
Font scripts
Google Font API
since Jun 2018
JavaScript frameworks
JavaScript libraries
Boomerang
since Jul 2021
Flickity
since Sep 2022
MobX
since May 2022
Swiper
since May 2024
Underscore.js
since Jun 2018
web-vitals
since Feb 2022
Live chat
Loyalty & rewards
Rise.ai
since Oct 2023
Marketing automation
Miscellaneous
Payment processors
Performance
Priority Hints
since Feb 2023
Yottaa
since Oct 2023
Personalisation
Attentive
since May 2021
Security
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Tailwind CSS
since Jun 2026
Video players
Vimeo
since Aug 2023
Webmail
Microsoft 365
since Mar 2023
Widgets
Facebook
since Jun 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| fanty | #2 | 21,900 |
| fenty | #1 | 20,600 |
| rihanna fragrance | #1 | 4,100 |
| rihanna fenty beauty | #1 | 2,800 |
| cookies and cocoa | #4 | 2,700 |
| cool lip gloss | #2 | 1,600 |
| rihanna products | #1 | 1,300 |
| rihanna fragrance | #3 | 1,300 |
| fenty lip stain | #1 | 1,100 |
| pro filt'r foundation | #1 | 1,000 |
| rihanna perfume | #1 | 820 |
| foundation | #17 | 790 |
| fenty skin | #4 | 730 |
| fenty mascara | #1 | 670 |
| fenty concealer | #1 | 670 |
| fenty beauty makeup | #1 | 600 |
| mac nw45 in fenty beauty | #2 | 580 |
| savage x fenty klarna | #4 | 530 |
| fenty beauty logo | #1 | 490 |
| beauty | #14 | 460 |
| fenty lip balm | #1 | 440 |
| fenty lip liner | #2 | 390 |
| savage x fenty | #79 | 390 |
| kalahari | #57 | 390 |
| fenty skin | #6 | 380 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 80% phone
- 19% desktop
- 1% tablet
United States
France
Canada
Netherlands
Poland
Australia
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.45 / 10 · ranked #19,795 of all domains
1,385 referring domains · OpenPageRank
Search traffic
141,600 est. monthly organic visits (US)
36,741 keywords in Google's top 30
Core Web Vitals
| LCP | 2.3 s |
| INP | 275 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 8.6 MB · 693 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| fentybeauty.com | 50 |
| www.fentybeauty.com | 20 |