What powers firstdirect.com?
Last seen Jun 2026 · 63 technologies across 29 categories
A/B Testing
Adobe Target
since Jul 2021
Optimizely
since Jan 2022
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since Feb 2025
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since Feb 2021
Google Analytics
since Aug 2018
Webtrends
since Aug 2018
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CMS
Adobe Experience Manager
since Feb 2019
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OneTrust
since Jun 2025
Tealium Consent Management
since Feb 2022
Customer data platform
Adobe Experience Platform Identity Service
since Feb 2026
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since Jun 2025
Sendgrid
since Aug 2022
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since May 2019
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since Mar 2023
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since Aug 2018
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since Feb 2026
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since Jun 2018
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Amazon ALB
since Aug 2022
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Babel
since Jan 2021
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since Mar 2023
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since Aug 2022
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since Aug 2018
Webpack
since Jan 2021
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since Jan 2021
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since Jun 2025
Google Pay
since Jun 2025
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since Feb 2026
Turbo
since Oct 2025
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since Jun 2018
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since Dec 2021
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since Mar 2023
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Adobe Experience Platform Launch
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since Jun 2025
Tealium
since Mar 2019
UI frameworks
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Microsoft ASP.NET
since Aug 2022
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Apache HTTP Server
since Aug 2018
Nginx
since Aug 2018
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Facebook
since Jun 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| first direct savings account | #2 | 96 |
| best personal loan lenders | #73 | 64 |
| first direct login | #2 | 52 |
| remortgage | #21 | 51 |
| first direct log in | #1 | 49 |
| remortgage | #69 | 47 |
| swift bank identifier code | #20 | 43 |
| first direct savings account | #4 | 39 |
| swift code | #33 | 38 |
| first direct uk | #1 | 33 |
| relay bank | #83 | 29 |
| login first direct | #2 | 28 |
| first direct internet banking | #1 | 27 |
| first direct banking online | #1 | 27 |
| best savings rates | #80 | 25 |
| first direct login | #4 | 21 |
| fd bank | #3 | 19 |
| bic for iban | #4 | 17 |
| bank id code | #30 | 16 |
| interest free credit cards | #88 | 16 |
| first direct log in | #3 | 16 |
| first direct bank account | #1 | 15 |
| bic example | #3 | 14 |
| bic code example | #3 | 14 |
| iban swift code | #7 | 14 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 68% desktop
- 28% phone
- 4% tablet
United Kingdom
Ireland
New Zealand
United States
India
Germany
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.46 / 10 · ranked #163,543 of all domains
241 referring domains · OpenPageRank
Search traffic
1,900 est. monthly organic visits (US)
3,225 keywords in Google's top 30
Core Web Vitals
| LCP | 1.6 s |
| INP | 150 ms |
| CLS | 0 |
| TTFB | 400 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United Kingdom)
- Weight: 2.6 MB · 9 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| homequote.insurance.firstdirect.com | 28 |
| dco-ao.firstdirect.com | 22 |
| www.firstdirect.com | 18 |
| www.travelmoneyonline.firstdirect.com | 17 |
| mortgages.firstdirect.com | 16 |
| www.test.firstdirect.com | 16 |
| www1.firstdirect.com | 14 |
| www2.firstdirect.com | 14 |
| overdrafteligibilitycheck.firstdirect.com | 12 |
| apply.mortgages.firstdirect.com | 11 |
| fdesign.firstdirect.com | 11 |
| mortgagedocuments.firstdirect.com | 8 |
| www1.trading.shares.firstdirect.com | 8 |
| amazingcareers.firstdirect.com | 7 |
| easyidentity.firstdirect.com | 6 |
| ob.firstdirect.com | 6 |
| identify.firstdirect.com | 5 |
| mydocuments.firstdirect.com | 5 |
| www2.trading.shares.firstdirect.com | 5 |
| payments.uk.personal-banking.firstdirect.com | 3 |
| researchcentre.trading.shares.firstdirect.com | 2 |
| reset-help.firstdirect.com | 2 |
| www.voice-your-views.firstdirect.com | 2 |
| rewards.firstdirect.com | 1 |
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Recent changes
- dropped Google Hosted Libraries Mar 2026