What powers firstmerchants.com?
Last seen Jun 2026 · 73 technologies across 28 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| mortgage estimator | #34 | 5,300 |
| first merchants | #1 | 2,800 |
| equity line of credit payment calculator | #6 | 1,100 |
| first merchants bank routing number | #1 | 880 |
| compare cd rates | #3 | 790 |
| first merchants bank login | #2 | 660 |
| equity line payment calculator | #8 | 650 |
| heloc calculator | #11 | 550 |
| first merchants routing number | #2 | 470 |
| equity line calculator | #8 | 440 |
| first merchants customer service | #1 | 430 |
| heloc loan calculator | #16 | 390 |
| huntington bank login | #67 | 390 |
| merchants bank | #3 | 320 |
| monthly home equity loan payments | #1 | 300 |
| fmb | #5 | 290 |
| first merchants bank routing number | #3 | 280 |
| first merchants bank login | #4 | 270 |
| home equity line payment calculator | #12 | 250 |
| cd interest calculator | #11 | 250 |
| first merchants bank cd rates | #1 | 220 |
| fmb login | #2 | 210 |
| first merchants routing number | #4 | 190 |
| heloc payment calculator | #14 | 190 |
| cd account calculator | #13 | 180 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 59% desktop
- 39% phone
- 2% tablet
United States
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.31 / 10 · ranked #192,493 of all domains
217 referring domains · OpenPageRank
Search traffic
31,500 est. monthly organic visits (US)
9,856 keywords in Google's top 30
Core Web Vitals
| LCP | 2.3 s |
| INP | 200 ms |
| CLS | 0.1 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 3.9 MB · 180 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| ir.firstmerchants.com | 32 |
| firstmerchants.com | 31 |
| www.firstmerchants.com | 29 |
| open.firstmerchants.com | 21 |
| mortgage.firstmerchants.com | 17 |
| lending.firstmerchants.com | 11 |
| appointments.firstmerchants.com | 10 |
| shareyourinput.firstmerchants.com | 8 |
| view.email.firstmerchants.com | 3 |
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