What powers hellmanns.com?
Last seen Jun 2026 · 45 technologies across 23 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| hellmann's cucumber salad | #1 | 3,700 |
| light mayonnaise | #1 | 2,500 |
| low calorie mayonnaise | #1 | 1,100 |
| mayonnaise nutrition facts | #1 | 820 |
| mayonnaise nutrition | #1 | 730 |
| hellmann's mayonnaise ingredients | #1 | 730 |
| low calorie mayo | #2 | 580 |
| carne asada | #63 | 580 |
| devilled eggs | #81 | 520 |
| deviled | #25 | 520 |
| hellmann's mayonnaise | #1 | 450 |
| deviled eggs | #74 | 390 |
| asada meat | #83 | 390 |
| light mayo calories | #1 | 330 |
| macaroni salad | #58 | 320 |
| onion soup mix on chicken | #1 | 300 |
| calories in mayonnaise | #3 | 290 |
| tartar sauce recipe | #84 | 280 |
| mayo food label | #3 | 280 |
| hellmann's caesar dressing | #1 | 270 |
| hellmann's parmesan crusted chicken | #1 | 270 |
| turkey cheese sandwich | #3 | 260 |
| caesar salad | #77 | 260 |
| mayo for coleslaw dressing | #5 | 250 |
| crab stuffed mushrooms | #6 | 250 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 83% phone
- 11% desktop
- 5% tablet
Canada
Spain
Argentina
Colombia
Greece
Sweden
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.08 / 10 · ranked #104,390 of all domains
455 referring domains · OpenPageRank
Search traffic
37,100 est. monthly organic visits (US)
8,554 keywords in Google's top 30
Core Web Vitals
| LCP | 2 s |
| INP | 100 ms |
| CLS | 0.1 |
| TTFB | 900 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Akamai
- Weight: 4.1 MB · 227 requests
- Structured data: JSON-LD, Microdata, OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.hellmanns.com | 32 |
| promo.hellmanns.com | 14 |
| smartlabel.hellmanns.com | 9 |
Full technology history →
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Recent changes
- detected Mautic Jun 2026
- detected Cloudflare Apr 2026
- detected Cloudflare Bot Management Apr 2026
- detected Adobe Audience Manager Mar 2026
- dropped Adobe Audience Manager Feb 2026
- detected TikTok Pixel Feb 2026
- detected Handlebars Jan 2026
- dropped Cloudflare Oct 2025
- dropped Cloudflare Bot Management Oct 2025
- dropped Evidon Sep 2025
- detected OneTrust Aug 2025