What powers hm.com?
Last seen Jun 2026 · 167 technologies across 45 categories
A/B Testing
Convert
since Nov 2023
Optimizely
since Sep 2021
Advertising
AppNexus
since Sep 2023
Criteo
since Nov 2018
Microsoft Advertising
since Nov 2023
theTradeDesk
since Nov 2023
Twitter Ads
since Jun 2025
Analytics
Ahoy
since Aug 2021
Cloudflare Browser Insights
since Dec 2021
Google Analytics
since Aug 2018
Google Analytics Enhanced eCommerce
since Aug 2018
Hotjar
since Aug 2018
Matomo Analytics
since Nov 2023
Microsoft Clarity
since Apr 2022
Pinterest Conversion Tag
since Apr 2025
Quantum Metric
since Jun 2026
TikTok Pixel
since Jul 2021
Authentication
Facebook Login
since Jul 2021
Caching
Varnish
since Aug 2018
CDN
Akamai
since Sep 2019
Amazon CloudFront
since Apr 2020
Amazon S3
since Apr 2020
cdnjs
since Oct 2021
Cloudflare
since Aug 2018
Cloudinary
since Feb 2021
Google Cloud CDN
since Aug 2024
Google Hosted Libraries
since Feb 2022
jQuery CDN
since May 2023
jsDelivr
since Jan 2022
Unpkg
since May 2023
CMS
Adobe Experience Manager
since Aug 2018
Adobe Experience Manager Edge Delivery Services
since Dec 2024
Contentful
since Dec 2020
WordPress
since Jan 2019
Cookie compliance
Customer data platform
Exponea
since Jul 2021
Databases
MySQL
since Jan 2019
Development
Turbopack
since Jan 2026
Documentation
Zendesk
since May 2021
Ecommerce
Mailjet
since Aug 2022
Font scripts
IaaS
Google Cloud
since Aug 2024
Issue trackers
Sentry
since May 2022
JavaScript frameworks
JavaScript Graphics
JavaScript libraries
Boomerang
since Jul 2021
Highlight.js
since Mar 2024
LazySizes
since Feb 2022
LazySizes unveilhooks plugin
since Jul 2022
MobX
since Mar 2024
Moment.js
since Aug 2018
OWL Carousel
since Feb 2024
Ramda
since Dec 2021
Select2
since Oct 2021
Slick
since Feb 2020
Swiper
since Sep 2022
Live chat
Intercom
since May 2026
WhatsApp Business Chat
since Jun 2023
Livestreaming
Go Instore
since Aug 2022
Load balancers
Amazon ALB
since Oct 2021
Azure Front Door
since Aug 2022
Maps
Google Maps
since Jul 2018
Marketing automation
Mautic
since Jan 2024
Miscellaneous
Babel
since Dec 2020
Google Code Prettify
since Aug 2022
HTTP/3
since Nov 2022
Open Graph
since Sep 2022
Prism
since Jan 2023
PWA
since Aug 2022
Webpack
since Jun 2020
Operating systems
Ubuntu
since Aug 2018
Windows Server
since Aug 2018
PaaS
Amazon Web Services
since May 2019
Azure
since Sep 2021
Netlify
since Dec 2020
Platform.sh
since Feb 2024
Payment processors
Performance
Partytown
since Feb 2025
Priority Hints
since Feb 2023
Personalisation
Apptus
since Aug 2021
Programming languages
Reverse proxies
Envoy
since May 2021
Rich text editors
CKEditor
since Aug 2022
RUM
Akamai mPulse
since Jul 2021
New Relic
since Aug 2018
Search engines
Security
Akamai Bot Manager
since Sep 2021
Cloudflare Bot Management
since Oct 2021
HSTS
since Sep 2022
reCAPTCHA
since Sep 2024
SEO
Tag managers
Google Tag Manager
since Aug 2018
Tealium
since Apr 2022
UI frameworks
Animate.css
since Dec 2020
Bootstrap
since Aug 2018
CivicTheme
since Feb 2023
MUI
since May 2023
Radix UI
since Feb 2026
shadcn/ui
since Feb 2026
Tailwind CSS
since Apr 2022
Video players
Web frameworks
Web Servers
Webmail
Apple iCloud Mail
since Jan 2023
Microsoft 365
since Aug 2022
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| hm home | #5 | 780 |
| m hm | #10 | 760 |
| hand m home | #3 | 590 |
| real madrid store eu | #66 | 350 |
| real madrid shop eu | #77 | 350 |
| h&m greece english | #1 | 300 |
| hand m uk | #2 | 260 |
| hm canada | #2 | 190 |
| h&m uk | #3 | 180 |
| h and m france | #2 | 140 |
| hm mexico | #2 | 140 |
| h and m canada | #2 | 110 |
| h and m philippines | #2 | 96 |
| hm polska | #2 | 96 |
| size chart h and m | #4 | 86 |
| h&m hq | #3 | 86 |
| h&m newsletter | #4 | 79 |
| h & m clothing store online shopping | #2 | 78 |
| h and m clothing | #6 | 74 |
| hm de | #3 | 70 |
| keith haring clothing | #7 | 69 |
| hm jeans | #7 | 61 |
| h&m montgomery mall | #1 | 59 |
| bright neon | #52 | 57 |
| h&m online india | #2 | 48 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 85% phone
- 13% desktop
- 1% tablet
United States
India
Germany
United Kingdom
France
Italy
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.33 / 10 · ranked #3,644 of all domains
8,892 referring domains · OpenPageRank
Search traffic
9,100 est. monthly organic visits (US)
5,619 keywords in Google's top 30
Core Web Vitals
| LCP | 2.8 s |
| INP | 175 ms |
| CLS | 0.75 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Fastly
- Weight: 95.1 MB · 441 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| id.hm.com | 44 |
| th.hm.com | 44 |
| staging.th.hm.com | 32 |
| ae.hm.com | 28 |
| kw.hm.com | 28 |
| eg.hm.com | 27 |
| qa.hm.com | 27 |
| sa.hm.com | 27 |
| th-stg.hm.com | 27 |
| pl.men.madebyme.hm.com | 26 |
| se.herr.madebyme.hm.com | 26 |
| secure.pe.hm.com | 26 |
| prod.th.hm.com | 24 |
| secure.cl.hm.com | 23 |
| us.men.madebyme.hm.com | 23 |
| devoluciones.co.hm.com | 22 |
| devoluciones.ec.hm.com | 22 |
| devoluciones.pe.hm.com | 22 |
| devoluciones.uy.hm.com | 22 |
| cl.hm.com | 21 |
| co.hm.com | 21 |
| ec.hm.com | 21 |
| pe.hm.com | 21 |
| designaward.hm.com | 20 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Matomo Analytics Jun 2026
- detected Mautic Jun 2026
- detected Quantum Metric Jun 2026
- detected Typekit May 2026
- dropped Google Plus Mar 2026
- dropped Linkedin Ads Mar 2026
- dropped Twitter Mar 2026
- detected Amazon ALB Jan 2026
- detected Turbopack Jan 2026
- dropped Vercel Dec 2025
- dropped Matomo Analytics Nov 2025
- dropped Adjust Oct 2025
- dropped Linkedin Insight Tag Oct 2025
- detected Braintree Sep 2025
- detected Linkedin Ads Sep 2025
- dropped web-vitals Sep 2025
- dropped Adobe Audience Manager Aug 2025
- dropped MobX Aug 2025