What powers lego.com?
Last seen Jun 2026 · 129 technologies across 41 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| lego | #1 | 510,700 |
| lego store | #1 | 83,900 |
| lego flowers | #1 | 30,600 |
| hibiscus | #4 | 29,700 |
| lego store | #3 | 26,900 |
| lego star wars | #1 | 25,100 |
| lego shop near me | #1 | 25,100 |
| lego flower | #2 | 24,400 |
| lego it minifigure | #1 | 18,400 |
| film lego | #2 | 17,800 |
| speed mcqueen cars | #5 | 17,300 |
| lego technic | #1 | 16,900 |
| land rover | #4 | 14,900 |
| lego ideas website | #2 | 14,700 |
| ford bronco | #5 | 12,900 |
| ford bronco | #5 | 12,900 |
| one piece lego set | #1 | 12,300 |
| millennium falcon | #2 | 12,000 |
| lego store pick a brick | #1 | 11,300 |
| lego store near me | #2 | 8,900 |
| lego formula one | #1 | 8,200 |
| lego star wars the skywalker saga | #1 | 8,200 |
| lego set instructions | #1 | 8,200 |
| lego railroad | #1 | 8,200 |
| lego pick a brick | #1 | 8,200 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 76% phone
- 21% desktop
- 3% tablet
United States
United Kingdom
France
Italy
Canada
Netherlands
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.61 / 10 · ranked #1,587 of all domains
14,416 referring domains · OpenPageRank
Search traffic
4,328,600 est. monthly organic visits (US)
991,359 keywords in Google's top 30
Core Web Vitals
| LCP | 2.6 s |
| INP | 175 ms |
| CLS | 0.2 |
| TTFB | 1400 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- Weight: 3.9 MB · 68 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| storebooking.lego.com | 25 |
| lego.com | 24 |
| lan.lego.com | 23 |
| kids.lego.com | 22 |
| www.lego.com | 21 |
| efm.lego.com | 20 |
| foradults.lego.com | 19 |
| ideas-testlab.lego.com | 19 |
| assets.education.lego.com | 18 |
| education.lego.com | 18 |
| insiderscommunity.lego.com | 18 |
| avatar.lego.com | 17 |
| www.education.lego.com | 17 |
| beta.ideas.lego.com | 14 |
| ideas.lego.com | 14 |
| bsp.lego.com | 13 |
| legocmgaustraliaeast1.corp.lego.com | 13 |
| life.lego.com | 12 |
| login.b2b.lego.com | 12 |
| shop.b2b.lego.com | 12 |
| ct-prod.lego.com | 11 |
| showroom.lego.com | 11 |
| landing.mysets.profile.engagement.lego.com | 10 |
| legoworld.lego.com | 9 |
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