What powers newbalance.com?
Last seen Jun 2026 · 79 technologies across 31 categories
A/B Testing
Optimizely
since May 2019
Analytics
ChannelAdvisor
since Nov 2022
Cloudflare Browser Insights
since Apr 2026
Contentsquare
since Jul 2022
Dynatrace
since Jul 2021
Google Analytics
since Jun 2018
Hotjar
since Feb 2019
Pinterest Conversion Tag
since Jul 2021
Riskified
since Feb 2026
CDN
Akamai
since Dec 2018
Amazon CloudFront
since Jul 2022
Cloudflare
since Jun 2018
Google Cloud CDN
since Apr 2023
Google Hosted Libraries
since Feb 2022
Cookie compliance
OneTrust
since Jul 2021
CRM
Salesforce
since Feb 2021
Salesforce Desk
since Oct 2022
Customer data platform
Emarsys
since Apr 2021
Digital asset management
Adobe Dynamic Media Classic
since Apr 2022
Documentation
Zendesk
since Mar 2020
Ecommerce
Cart Functionality
since Aug 2020
Salesforce Commerce Cloud
since Apr 2018
Mailgun
since Aug 2022
Font scripts
Google Font API
since Aug 2018
IaaS
Google Cloud
since Apr 2023
Issue trackers
Sentry
since Dec 2024
JavaScript frameworks
JavaScript libraries
Boomerang
since Jul 2021
Day.js
since Jul 2021
Highlight.js
since Feb 2022
LazySizes
since Feb 2022
libphonenumber
since Apr 2026
MobX
since Feb 2022
Select2
since Feb 2022
Miscellaneous
Operating systems
Debian
since May 2020
Windows Server
since Aug 2018
PaaS
Amazon Web Services
since Jul 2022
Azure
since Jun 2025
Payment processors
Apple Pay
since Jul 2023
Performance
Priority Hints
since Dec 2022
Programming languages
Rich text editors
CKEditor
since Aug 2018
RUM
Akamai mPulse
since Jul 2021
Search engines
Yext
since Mar 2026
Security
Akamai Bot Manager
since Feb 2024
Akamai Web Application Protector
since May 2026
Cloudflare Bot Management
since Nov 2021
HSTS
since Sep 2022
reCAPTCHA
since Sep 2020
Segmentation
Tealium AudienceStream
since Sep 2021
Tag managers
Google Tag Manager
since Aug 2018
Tealium
since Mar 2019
UI frameworks
Web frameworks
Microsoft ASP.NET
since Aug 2018
Play
since Sep 2021
Web servers
Webmail
Apple iCloud Mail
since Jan 2023
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| new balance shoes | #1 | 68,600 |
| nb | #1 | 50,200 |
| newbalance | #1 | 30,600 |
| new balance dress shoes womens | #1 | 27,500 |
| new balance 530 | #2 | 21,900 |
| new balance sneakers | #1 | 16,700 |
| new balance running shoes | #1 | 16,700 |
| new balance retailers | #1 | 15,000 |
| new balance near me | #1 | 13,800 |
| good walking shoes for men | #1 | 12,300 |
| new balance 1000 | #1 | 11,200 |
| best walking shoes for men | #1 | 9,200 |
| new balance 574 | #1 | 9,200 |
| athletic shoes | #1 | 8,300 |
| nb shoes mens | #1 | 8,300 |
| ladies casual footwear | #1 | 8,200 |
| new balance 1080 | #2 | 7,300 |
| new balance factory store | #1 | 6,200 |
| top rated walking shoes for men | #1 | 6,200 |
| new balance running shoes | #3 | 5,400 |
| new balances | #1 | 5,100 |
| 550 | #1 | 5,100 |
| new balance 880s | #1 | 5,000 |
| new balance 880 | #1 | 5,000 |
| new balance 530 | #6 | 4,600 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 68% phone
- 30% desktop
- 1% tablet
United States
Mexico
Philippines
Colombia
Israel
Puerto Rico
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.45 / 10 · ranked #19,990 of all domains
1,873 referring domains · OpenPageRank
Search traffic
1,208,700 est. monthly organic visits (US)
293,047 keywords in Google's top 30
Core Web Vitals
| LCP | 1.8 s |
| INP | 200 ms |
| CLS | 0 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 4.9 MB · 117 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.newbalance.com | 27 |
| stores.newbalance.com | 22 |
| jobs.newbalance.com | 18 |
| product.testing.newbalance.com | 17 |
| authenticate.newbalance.com | 11 |
| b2b.newbalance.com | 9 |
| support.newbalance.com | 9 |
| www.stores.newbalance.com | 8 |
| www.product.testing.newbalance.com | 5 |
| link.email.newbalance.com | 1 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Akamai Web Application Protector May 2026
- dropped Amazon S3 Apr 2026
- detected Cloudflare Browser Insights Apr 2026
- dropped Facebook Pixel Apr 2026
- detected libphonenumber Apr 2026
- detected ChannelAdvisor Mar 2026
- detected Contentsquare Mar 2026
- detected Emarsys Mar 2026
- detected Hotjar Mar 2026
- detected OneTrust Mar 2026
- detected Pinterest Conversion Tag Mar 2026
- detected Prism Mar 2026
- detected Sentry Mar 2026
- detected Tailwind CSS Mar 2026
- detected Tealium Mar 2026
- detected Tealium AudienceStream Mar 2026
- detected Yext Mar 2026
- detected Adobe Dynamic Media Classic Feb 2026
- detected Akamai mPulse Feb 2026
- detected Apple Pay Feb 2026
- detected Boomerang Feb 2026
- detected Dynatrace Feb 2026
- detected LazySizes Feb 2026
- detected Riskified Feb 2026
- dropped Sentry Dec 2025
- dropped Adobe Analytics Nov 2025
- dropped Adobe Dynamic Media Classic Nov 2025
- dropped Akamai mPulse Nov 2025
- dropped Amazon ALB Nov 2025
- dropped Apple Pay Nov 2025
- dropped Boomerang Nov 2025
- dropped ChannelAdvisor Nov 2025
- dropped Contentsquare Nov 2025
- dropped Dynatrace Nov 2025
- dropped Emarsys Nov 2025
- dropped Impact Nov 2025
- dropped LazySizes Nov 2025
- dropped Microsoft Advertising Nov 2025
- dropped OneTrust Nov 2025
- dropped Pinterest Conversion Tag Nov 2025
- dropped Podsights Nov 2025
- dropped Polyfill Nov 2025
- dropped Qualtrics Nov 2025
- dropped Siteimprove Nov 2025
- dropped Tealium Nov 2025
- dropped Tealium AudienceStream Nov 2025