What powers npg.org.uk?
Last seen Jun 2026 · 37 technologies across 24 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| carry on movies cast | #3 | 35,800 |
| diana the princess | #3 | 29,300 |
| duchess catherine of cambridge | #6 | 15,200 |
| catherine duchess | #6 | 7,600 |
| agnes bojaxhiu | #4 | 7,200 |
| lesley hornby | #4 | 4,900 |
| actress fiona shaw | #3 | 4,400 |
| fiona shaw actress | #3 | 4,400 |
| prince william | #6 | 4,200 |
| snowdon photographer | #2 | 3,600 |
| rowan sebastian | #7 | 3,500 |
| queen elizabeth the queen mother | #4 | 3,300 |
| lennon ono | #8 | 3,000 |
| philip prince | #7 | 2,800 |
| lady thatcher | #7 | 2,800 |
| isabella rossellini actress | #7 | 2,600 |
| joan plowright | #6 | 2,500 |
| joan plowright | #6 | 2,500 |
| lady mosley | #2 | 2,400 |
| diana mitford | #2 | 2,400 |
| redgrave vanessa | #7 | 2,300 |
| thomas cromwell | #6 | 2,000 |
| thomas cromwell | #6 | 2,000 |
| diana princess of wales | #4 | 2,000 |
| princess mary tudor | #5 | 1,900 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 56% phone
- 41% desktop
- 3% tablet
United Kingdom
Canada
Australia
Belgium
Greece
Portugal
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.79 / 10 · ranked #11,040 of all domains
3,179 referring domains · OpenPageRank
Search traffic
402,900 est. monthly organic visits (US)
42,426 keywords in Google's top 30
Core Web Vitals
| LCP | 0.9 s |
| INP | 150 ms |
| CLS | 0 |
| TTFB | 300 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 1.5 MB · 53 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| my.npg.org.uk | 22 |
| competitions.npg.org.uk | 14 |
| www.npg.org.uk | 14 |
| members.npg.org.uk | 9 |
Full technology history →
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Recent changes
- detected TikTok Pixel May 2026
- dropped Cloudflare Bot Management Apr 2026
- dropped Linkedin Insight Tag Apr 2026
- dropped TikTok Pixel Apr 2026
- detected Cloudflare Bot Management Feb 2026
- dropped Cloudflare Browser Insights Feb 2026
- detected Linkedin Insight Tag Feb 2026
- detected lit-html Feb 2026
- dropped Cloudflare Bot Management Jan 2026
- dropped Linkedin Insight Tag Jan 2026
- dropped VWO Dec 2025