What powers pantone.com?
Last seen Jun 2026 · 84 technologies across 36 categories
A/B Testing
Google Optimize
since Feb 2021
Advertising
Microsoft Advertising
since Sep 2021
Twitter Ads
since May 2023
Analytics
Crazy Egg
since Jun 2018
Google Analytics
since Jun 2018
Hotjar
since Jun 2018
Linkedin Insight Tag
since Feb 2021
VWO
since Feb 2025
Caching
Varnish
since May 2020
CDN
Akamai
since Aug 2018
Amazon CloudFront
since Jan 2021
Amazon S3
since Jan 2021
cdnjs
since May 2023
Cloudflare
since Sep 2022
jsDelivr
since Nov 2022
Microsoft Ajax Content Delivery Network
since Oct 2022
CMS
Cookie compliance
OneTrust
since Apr 2022
Databases
MySQL
since Jan 2019
Ecommerce
Cart Functionality
since Aug 2020
Magento
since Aug 2018
Editors
DreamWeaver
since Jan 2019
Amazon SES
since Aug 2022
Font scripts
Issue trackers
JavaScript frameworks
JavaScript libraries
AOS
since May 2023
jQuery Migrate
since Jan 2019
Modernizr
since Apr 2018
Moment.js
since Aug 2018
OWL Carousel
since Aug 2018
Ramda
since May 2023
Select2
since Apr 2018
Slick
since Nov 2022
Live chat
HubSpot Chat
since May 2025
LivePerson
since Jun 2018
Load balancers
Amazon ELB
since Feb 2026
Marketing automation
HubSpot
since Feb 2024
Pardot
since Jul 2021
Salesforce Marketing Cloud Account Engagement
since Dec 2022
Miscellaneous
Operating systems
Windows Server
since Jun 2018
PaaS
Amazon Web Services
since Jan 2021
Platform.sh
since Dec 2020
Payment processors
Stripe
since Aug 2022
Programming languages
Retargeting
Google Remarketing Tag
since Jul 2021
Reverse proxies
Envoy
since Aug 2020
Reviews
Google Customer Reviews
since Oct 2022
Rich text editors
CKEditor
since Jan 2021
RUM
New Relic
since Aug 2018
Security
Cloudflare Bot Management
since Sep 2022
HSTS
since Sep 2022
Tag managers
Adobe DTM
since Jan 2021
Google Tag Manager
since Apr 2018
UI frameworks
Video players
Web frameworks
Web servers
Webmail
Microsoft 365
since Mar 2026
Widgets
Facebook
since Jun 2018
Google Plus
since Jun 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| pantone colors | #1 | 5,100 |
| mocha mousse | #1 | 4,500 |
| greenery | #2 | 3,600 |
| pantone color swatches | #1 | 2,000 |
| pantone color of the year | #2 | 2,000 |
| pantone colors | #3 | 1,600 |
| skin tones | #5 | 1,600 |
| color wheel | #38 | 1,400 |
| pantone green | #1 | 1,300 |
| pantone color book | #1 | 1,100 |
| minion yellow | #1 | 1,100 |
| pantone 448 | #2 | 1,100 |
| ultra violet color | #1 | 1,000 |
| minions yellow | #1 | 820 |
| pantone greenery | #2 | 710 |
| magenta | #17 | 710 |
| pantone green colors | #1 | 670 |
| greenery pantone | #1 | 670 |
| red pantone | #1 | 660 |
| pantone pink | #1 | 660 |
| interior trends | #53 | 630 |
| pantone gold | #1 | 580 |
| what is pantone | #1 | 550 |
| hex to pantone | #4 | 530 |
| color picker | #52 | 520 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 71% desktop
- 28% phone
- 1% tablet
United States
India
Germany
United Kingdom
France
Italy
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.28 / 10 · ranked #4,116 of all domains
7,309 referring domains · OpenPageRank
Search traffic
219,700 est. monthly organic visits (US)
67,659 keywords in Google's top 30
Core Web Vitals
| LCP | 6 s |
| INP | 50 ms |
| CLS | 0.5 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: Nauru (United States)
- CDN: Fastly
- Weight: 4.9 MB · 234 requests
- Structured data: OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| global.pantone.com | 32 |
| go.pantone.com | 32 |
| betaconnect.pantone.com | 23 |
| connect.pantone.com | 22 |
| www.pantone.com | 21 |
| hkdirect.pantone.com | 18 |
| support.pantone.com | 12 |
| licensing.pantone.com | 11 |
| store.pantone.com | 11 |
| canvas.pantone.com | 8 |
| authconnect.pantone.com | 6 |
Full technology history →
Report an incorrect detection
Recent changes
- dropped Lodash Mar 2026
- detected Microsoft 365 Mar 2026
- detected Amazon ELB Feb 2026
- detected React Router Dec 2025
- dropped Segment Dec 2025
- dropped JSS Nov 2025