Technology history for patagonia.com

2026 2 added · 15 dropped

• dropped Attentive Jun 2026 · Personalisation
• dropped Axios Jun 2026 · JavaScript libraries
• dropped Boost Commerce Jun 2026 · Search engines
• dropped Booster Page Speed Optimizer Jun 2026 · Shopify apps
• dropped Klaro Jun 2026 · Cookie compliance
• dropped OWL Carousel Jun 2026 · JavaScript libraries
• dropped Rebuy Jun 2026 · Personalisation
• dropped ScrollMagic Jun 2026 · JavaScript libraries
• dropped Unpkg Jun 2026 · CDN
• dropped Venmo Jun 2026 · Payment processors
• dropped Webpack Jun 2026 · Miscellaneous
• dropped WhatsApp Business Chat Jun 2026 · Live chat
• dropped iGoDigital May 2026 · Personalisation
• added Cloudflare Browser Insights Apr 2026 · Analytics
• dropped Google AdSense Mar 2026 · Advertising
• dropped Omniconvert Jan 2026 · A/B Testing
• added Prism Jan 2026 · Miscellaneous

2025 9 added · 9 dropped

• dropped Shop Pay Dec 2025 · Payment processors
• added TikTok Pixel Dec 2025 · Analytics
• dropped Blotout EdgeTag Nov 2025 · Marketing automation
• added Trove Recommerce Oct 2025 · Ecommerce
• dropped Salesforce Service Cloud Aug 2025 · CRM
• dropped Adobe Analytics May 2025 · Analytics
• dropped Podsights May 2025 · Advertising
• added Klaviyo Forms Apr 2025 · Form builders
• dropped Facebook Pixel Mar 2025 · Analytics
• added Linkedin Insight Tag Mar 2025 · Analytics
• added Pinterest Conversion Tag Mar 2025 · Analytics
• added Podsights Mar 2025 · Advertising
• added Salesforce Service Cloud Mar 2025 · CRM
• added theTradeDesk Mar 2025 · Advertising
• dropped Linkedin Insight Tag Feb 2025 · Analytics
• dropped Pinterest Conversion Tag Feb 2025 · Analytics
• added Tailwind CSS Feb 2025 · UI frameworks
• dropped theTradeDesk Jan 2025 · Advertising

2024 21 added · 27 dropped · 3 switched

• added Linkedin Insight Tag Dec 2024 · Analytics
• added Bloomreach Discovery Nov 2024 · A/B Testing
• switched Boomerang → FancyBox Nov 2024 · JavaScript libraries
• dropped Linkedin Insight Tag Nov 2024 · Analytics
• dropped Podsights Nov 2024 · Advertising
• dropped Salesforce Service Cloud Nov 2024 · CRM
• dropped Babel Oct 2024 · Miscellaneous
• dropped Bloomreach Discovery Oct 2024 · A/B Testing
• added Blotout EdgeTag Oct 2024 · Marketing automation
• dropped Bold Commerce Oct 2024 · Personalisation
• dropped Bold Custom Pricing Oct 2024 · Shopify apps
• added Qualtrics Oct 2024 · Surveys
• dropped Constructor.io Jul 2024 · Search engines
• added New Relic Jul 2024 · RUM
• switched Kameleoon → Bloomreach Discovery Jun 2024 · A/B Testing
• dropped Cloudinary Jun 2024 · CDN
• dropped Envoy Jun 2024 · Reverse proxies
• dropped reCAPTCHA Jun 2024 · Security
• dropped Trove Recommerce Jun 2024 · Ecommerce
• added Constructor.io May 2024 · Search engines
• added Shop Pay May 2024 · Payment processors
• added Cloudinary Apr 2024 · CDN
• added Envoy Apr 2024 · Reverse proxies
• added reCAPTCHA Apr 2024 · Security
• added Trove Recommerce Apr 2024 · Ecommerce
• added ApexCharts.js Mar 2024 · JavaScript graphics
• added Chart.js Mar 2024 · JavaScript graphics
• dropped Cloudinary Mar 2024 · CDN
• dropped Drip Mar 2024 · Marketing automation
• added Dropzone Mar 2024 · JavaScript libraries
• dropped Express Mar 2024 · Web frameworks
• dropped FingerprintJS Mar 2024 · JavaScript libraries
• dropped Google Analytics Enhanced eCommerce Mar 2024 · Analytics
• dropped Hammer.js Mar 2024 · JavaScript libraries
• added Impact Mar 2024 · Affiliate programs
• dropped Node.js Mar 2024 · Programming languages
• dropped Pixlee TurnTo Mar 2024 · Content curation
• dropped Prismic Mar 2024 · CMS
• dropped PWA Mar 2024 · Miscellaneous
• added Quill Mar 2024 · Rich text editors
• dropped reCAPTCHA Mar 2024 · Security
• dropped Sentry Mar 2024 · Issue trackers
• dropped Stripe Mar 2024 · Payment processors
• added SweetAlert2 Mar 2024 · JavaScript libraries
• added toastr Mar 2024 · JavaScript frameworks
• dropped Trove Recommerce Mar 2024 · Ecommerce
• added PayPal Feb 2024 · Payment processors
• switched Secomapp → Privy App Feb 2024 · Shopify apps
• dropped Quantum Metric Feb 2024 · Analytics
• added Venmo Feb 2024 · Payment processors
• added FullStory Jan 2024 · Analytics

2023 19 added · 10 dropped · 4 switched

• added VWO Dec 2023 · Analytics
• switched Google Optimize → AB Tasty Oct 2023 · A/B Testing
• dropped Quill Oct 2023 · Rich text editors
• dropped Adobe Audience Manager Sep 2023 · Segmentation
• dropped Justuno Sep 2023 · Personalisation
• added reCAPTCHA Sep 2023 · Security
• dropped Linkedin Insight Tag Aug 2023 · Analytics
• added Quill Aug 2023 · Rich text editors
• switched Tealium AudienceStream → Adobe Audience Manager Jul 2023 · Segmentation
• dropped Amazon ALB Jul 2023 · Load balancers
• dropped Amazon Web Services Jul 2023 · PaaS
• dropped Twitter Ads Jul 2023 · Advertising
• added CodeIgniter Jun 2023 · Web frameworks
• dropped Microsoft Ajax Content Delivery Network Jun 2023 · CDN
• added Popper Jun 2023 · Miscellaneous
• dropped Adobe Audience Manager May 2023 · Segmentation
• switched web-vitals → Axios May 2023 · JavaScript libraries
• added Podsights May 2023 · Advertising
• added Amazon ALB Apr 2023 · Load balancers
• added Amazon Web Services Apr 2023 · PaaS
• added Linkedin Insight Tag Apr 2023 · Analytics
• added Microsoft Advertising Apr 2023 · Advertising
• added Salesforce Service Cloud Apr 2023 · CRM
• added Twitter Ads Apr 2023 · Advertising
• added web-vitals Apr 2023 · JavaScript libraries
• added DocuSign Mar 2023 · Miscellaneous
• switched Google Ads Conversion Tracking → Lucky Orange Mar 2023 · Analytics
• dropped reCAPTCHA Mar 2023 · Security
• added Booster Page Speed Optimizer Feb 2023 · Shopify apps
• added Microsoft Visual Studio Feb 2023 · Development
• added Priority Hints Feb 2023 · Performance
• added Apple iCloud Mail Jan 2023 · Webmail
• added Google AdSense Jan 2023 · Advertising

2022 97 added · 22 dropped · 3 switched

• added Adobe Audience Manager Dec 2022 · Segmentation
• dropped Akamai Dec 2022 · CDN
• dropped Cloudflare Network Error Logging Dec 2022 · Issue trackers
• dropped Microsoft Advertising Dec 2022 · Advertising
• dropped Salesforce Service Cloud Dec 2022 · CRM
• dropped Twitter Ads Dec 2022 · Advertising
• dropped web-vitals Dec 2022 · JavaScript libraries
• dropped Adobe Experience Platform Launch Nov 2022 · Tag managers
• added Swiper Oct 2022 · JavaScript libraries
• added Akamai Sep 2022 · CDN
• added Akamai Web Application Protector Sep 2022 · Security
• added Attentive Sep 2022 · Personalisation
• added Drip Sep 2022 · Marketing automation
• switched Akamai Web Application Protector → HSTS Sep 2022 · Security
• added HTTP/3 Sep 2022 · Miscellaneous
• added Lodash Sep 2022 · JavaScript libraries
• dropped Lucky Orange Sep 2022 · Analytics
• added Open Graph Sep 2022 · Miscellaneous
• added Adobe Analytics Aug 2022 · Analytics
• dropped Adobe Audience Manager Aug 2022 · Segmentation
• added Apache HTTP Server Aug 2022 · Web servers
• added Apple Pay Aug 2022 · Payment processors
• added Babel Aug 2022 · Miscellaneous
• added Bold Commerce Aug 2022 · Personalisation
• added Bold Custom Pricing Aug 2022 · Shopify apps
• added Boomerang Aug 2022 · JavaScript libraries
• added Boost Commerce Aug 2022 · Search engines
• added Cart Functionality Aug 2022 · Ecommerce
• added cdnjs Aug 2022 · CDN
• added Cloudflare Bot Management Aug 2022 · Security
• added Cloudflare Network Error Logging Aug 2022 · Issue trackers
• added Cloudinary Aug 2022 · CDN
• added core-js Aug 2022 · JavaScript libraries
• added Express Aug 2022 · Web frameworks
• added Facebook Pixel Aug 2022 · Analytics
• added FingerprintJS Aug 2022 · JavaScript libraries
• added Font Awesome Aug 2022 · Font scripts
• added Google Ads Conversion Tracking Aug 2022 · Analytics
• added Google Analytics Enhanced eCommerce Aug 2022 · Analytics
• added Google Hosted Libraries Aug 2022 · CDN
• added Google Optimize Aug 2022 · A/B Testing
• added GSAP Aug 2022 · JavaScript frameworks
• added Hammer.js Aug 2022 · JavaScript libraries
• added Heap Aug 2022 · Analytics
• added HulkApps Form Builder Aug 2022 · Shopify apps
• added jQuery UI Aug 2022 · JavaScript libraries
• added jsDelivr Aug 2022 · CDN
• added Justuno Aug 2022 · Personalisation
• added Kameleoon Aug 2022 · A/B Testing
• added Klaviyo Aug 2022 · Marketing automation
• added LazySizes Aug 2022 · JavaScript libraries
• added lit-element Aug 2022 · JavaScript libraries
• added lit-html Aug 2022 · JavaScript libraries
• added Microsoft 365 Aug 2022 · Email
• dropped Microsoft Advertising Aug 2022 · Advertising
• added Node.js Aug 2022 · Programming languages
• added Omniconvert Aug 2022 · A/B Testing
• added OneTrust Aug 2022 · Cookie compliance
• added OWL Carousel Aug 2022 · JavaScript libraries
• added PHP Aug 2022 · Programming languages
• added Pinterest Conversion Tag Aug 2022 · Analytics
• switched Pixlee → Pixlee TurnTo Aug 2022 · Content curation
• added Preact Aug 2022 · JavaScript libraries
• added Prismic Aug 2022 · CMS
• added Privy Aug 2022 · Marketing automation
• added PWA Aug 2022 · Miscellaneous
• added Quantum Metric Aug 2022 · Analytics
• added React Aug 2022 · JavaScript frameworks
• added Rebuy Aug 2022 · Shopify apps
• added reCAPTCHA Aug 2022 · Security
• added Salesforce Aug 2022 · CRM
• dropped Salesforce Service Cloud Aug 2022 · CRM
• added ScrollMagic Aug 2022 · JavaScript libraries
• added Secomapp Aug 2022 · Shopify apps
• added Sentry Aug 2022 · Issue trackers
• added Shopify Aug 2022 · Ecommerce
• added Slick Aug 2022 · JavaScript libraries
• added Stripe Aug 2022 · Payment processors
• added Tealium AudienceStream Aug 2022 · Segmentation
• added theTradeDesk Aug 2022 · Advertising
• added Trove Recommerce Aug 2022 · Ecommerce
• dropped Twitter Ads Aug 2022 · Advertising
• added Ubuntu Aug 2022 · Operating systems
• added Unpkg Aug 2022 · CDN
• added web-vitals Aug 2022 · JavaScript libraries
• added Webpack Aug 2022 · Miscellaneous
• added Yotpo Reviews Aug 2022 · Reviews
• dropped Google Remarketing Tag Jul 2022 · Retargeting
• dropped Reddit Ads Jul 2022 · Advertising
• dropped Yotpo Jul 2022 · Loyalty & rewards
• added Bold Commerce Jun 2022 · Personalisation
• added Bold Custom Pricing Jun 2022 · Shopify apps
• dropped FullStory Jun 2022 · Analytics
• dropped Kibo Personalization Jun 2022 · Personalisation
• added Microsoft Advertising Jun 2022 · Advertising
• added Yotpo Reviews Jun 2022 · Reviews
• dropped Datadome May 2022 · Security
• added jsDelivr May 2022 · CDN
• added Lucky Orange May 2022 · Analytics
• added OWL Carousel May 2022 · JavaScript libraries
• added ScrollMagic May 2022 · JavaScript libraries
• dropped Twitter Analytics May 2022 · Analytics
• added Adobe Audience Manager Apr 2022 · Segmentation
• added Adobe Experience Platform Launch Apr 2022 · Tag managers
• added Google Hosted Libraries Apr 2022 · CDN
• added Kameleoon Apr 2022 · A/B Testing
• added lit-element Apr 2022 · JavaScript libraries
• added lit-html Apr 2022 · JavaScript libraries
• added Omniconvert Apr 2022 · A/B Testing
• added Secomapp Apr 2022 · Shopify apps
• dropped Snap Pixel Apr 2022 · Advertising
• added Trove Recommerce Apr 2022 · Ecommerce
• added Datadome Mar 2022 · Security
• dropped MailChimp Mar 2022 · Email
• added Boost Commerce Feb 2022 · Search engines
• added Google Optimize Feb 2022 · A/B Testing
• added LazySizes Feb 2022 · JavaScript libraries
• dropped Microsoft Advertising Feb 2022 · Advertising
• added Quantum Metric Feb 2022 · Analytics
• added reCAPTCHA Feb 2022 · Security
• switched Google Core Web Vitals → web-vitals Feb 2022 · RUM
• added MailChimp Jan 2022 · Email

2021 45 added · 13 dropped

• dropped reCAPTCHA Dec 2021 · Security
• added Reddit Ads Dec 2021 · Advertising
• added Salesforce Service Cloud Dec 2021 · CRM
• dropped styled-components Dec 2021 · Development
• dropped Wheelio Dec 2021 · Widgets
• added FingerprintJS Nov 2021 · Browser fingerprinting
• added Pixlee Nov 2021 · Content curation
• added Prismic Nov 2021 · CMS
• added Rebuy Nov 2021 · Personalisation
• dropped Salesforce Service Cloud Nov 2021 · Live chat
• dropped Algolia Oct 2021 · Search engines
• added cdnjs Oct 2021 · CDN
• added Cloudflare Bot Management Oct 2021 · Security
• added HulkApps Form Builder Oct 2021 · Surveys
• added Justuno Oct 2021 · Personalisation
• added Preact Oct 2021 · JavaScript libraries
• added Apple Pay Sep 2021 · Payment processors
• added core-js Sep 2021 · JavaScript libraries
• added FullStory Sep 2021 · Analytics
• added Google Core Web Vitals Sep 2021 · RUM
• added Privy Sep 2021 · Marketing automation
• added Tealium AudienceStream Sep 2021 · Segmentation
• added Wheelio Sep 2021 · Widgets
• added Yotpo Sep 2021 · Reviews
• added Sentry Aug 2021 · Issue trackers
• added Adobe Analytics Jul 2021 · Analytics
• added Algolia Jul 2021 · Search engines
• added Babel Jul 2021 · Miscellaneous
• added Boomerang Jul 2021 · RUM
• added Facebook Pixel Jul 2021 · Analytics
• added Google Ads Conversion Tracking Jul 2021 · Analytics
• added Google Analytics Enhanced eCommerce Jul 2021 · Analytics
• added Google Remarketing Tag Jul 2021 · Retargeting
• added Pinterest Conversion Tag Jul 2021 · Analytics
• added React Jul 2021 · JavaScript libraries
• added reCAPTCHA Jul 2021 · Security
• added Snap Pixel Jul 2021 · Advertising
• added styled-components Jul 2021 · JavaScript frameworks
• added theTradeDesk Jul 2021 · Advertising
• added Unpkg Jul 2021 · CDN
• added Webpack Jul 2021 · Miscellaneous
• dropped BugSnag Jun 2021 · Analytics
• added Twitter Ads May 2021 · Advertising
• added Twitter Analytics May 2021 · Analytics
• added BugSnag Apr 2021 · Analytics
• dropped reCAPTCHA Apr 2021 · Security
• dropped Babel Mar 2021 · Miscellaneous
• dropped Google Analytics Enhanced eCommerce Mar 2021 · Ecommerce
• dropped Swiper Slider Mar 2021 · Miscellaneous
• dropped Webpack Mar 2021 · Miscellaneous
• added Cloudinary Feb 2021 · CDN
• added Kibo Personalization Feb 2021 · A/B Testing
• added Klaviyo Feb 2021 · Marketing automation
• added Microsoft Advertising Feb 2021 · Analytics
• added Salesforce Feb 2021 · CRM
• added Salesforce Service Cloud Feb 2021 · CRM
• dropped Zipkin Feb 2021 · Analytics
• dropped Akamai Jan 2021 · CDN

2020 9 added · 18 dropped

• added Akamai Oct 2020 · CDN
• dropped MailChimp Oct 2020 · Marketing automation
• added Swiper Slider Sep 2020 · Miscellaneous
• dropped Akamai Aug 2020 · CDN
• added Cart Functionality Aug 2020 · Ecommerce
• added OneTrust Aug 2020 · Cookie compliance
• added Zipkin Jun 2020 · Analytics
• added Akamai May 2020 · CDN
• dropped Apache HTTP Server May 2020 · Web Servers
• dropped AppNexus May 2020 · Advertising Networks
• dropped Crazy Egg May 2020 · Analytics
• dropped Disqus Apr 2020 · Comment Systems
• dropped FingerprintJS Apr 2020 · JavaScript Libraries
• dropped Lodash Apr 2020 · JavaScript Libraries
• dropped MariaDB Apr 2020 · Databases
• dropped MySQL Apr 2020 · Databases
• dropped New Relic Apr 2020 · Analytics
• dropped Pantheon Apr 2020 · PaaS
• dropped PHP Apr 2020 · Programming Languages
• dropped Twitter Apr 2020 · Miscellaneous
• dropped Twitter Emoji (Twemoji) Apr 2020 · Miscellaneous
• dropped Varnish Apr 2020 · Cache Tools
• dropped WordPress Apr 2020 · Blogs
• dropped Yoast SEO Apr 2020 · SEO
• added AppNexus Mar 2020 · Advertising Networks
• added Babel Mar 2020 · Miscellaneous
• added Crazy Egg Mar 2020 · Analytics

2019 30 added · 4 dropped

• added FingerprintJS Sep 2019 · JavaScript Libraries
• added Cloudflare Jun 2019 · CDN
• added Hotjar Jun 2019 · Analytics
• dropped Usabilla Jun 2019 · Issue Trackers
• dropped Akamai May 2019 · CDN
• dropped Hotjar May 2019 · Analytics
• added Akamai Mar 2019 · CDN
• added Apache HTTP Server Mar 2019 · Web Servers
• added Backbone.js Mar 2019 · JavaScript Frameworks
• added Bootstrap Mar 2019 · Web Frameworks
• added Express Mar 2019 · Web Servers
• added Facebook Mar 2019 · Widgets
• added Google Analytics Enhanced eCommerce Mar 2019 · Analytics
• added Google Font API Mar 2019 · Font Scripts
• added GSAP Mar 2019 · JavaScript Frameworks
• added Hammer.js Mar 2019 · JavaScript Libraries
• added Handlebars Mar 2019 · JavaScript Frameworks
• added Heap Mar 2019 · Analytics
• added Hotjar Mar 2019 · Analytics
• added jQuery UI Mar 2019 · JavaScript Libraries
• added MailChimp Mar 2019 · Marketing Automation
• added Node.js Mar 2019 · Programming Languages
• added reCAPTCHA Mar 2019 · Captchas
• added RequireJS Mar 2019 · JavaScript Frameworks
• added Salesforce Commerce Cloud Mar 2019 · Ecommerce
• added Shopify Mar 2019 · Ecommerce
• added Slick Mar 2019 · JavaScript Libraries
• added Stripe Mar 2019 · Payment Processors
• added Tealium Mar 2019 · Advertising Networks
• added Underscore.js Mar 2019 · JavaScript Libraries
• added Usabilla Mar 2019 · Issue Trackers
• added Webpack Mar 2019 · Miscellaneous
• dropped Polyfill Feb 2019 · JavaScript Libraries
• added Akamai Jan 2019 · CDN

2018 3 added · 2 dropped

• added reCAPTCHA Oct 2018 · Captchas
• added Usabilla Oct 2018 · Issue Trackers
• added Google Font API Sep 2018 · Font Scripts
• dropped Akamai Aug 2018 · CDN
• dropped Modernizr Jul 2018 · JavaScript Frameworks