What powers securian.com?
Last seen Jun 2026 · 60 technologies across 30 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| securian | #1 | 3,000 |
| securian life insurance | #1 | 1,100 |
| minnesota life | #1 | 880 |
| minnesota life insurance company | #2 | 880 |
| life and term insurance | #24 | 520 |
| how does compound interest work | #3 | 430 |
| beneficiary | #15 | 380 |
| term insurance vs whole insurance | #10 | 310 |
| minnesota life insurance | #1 | 300 |
| minnesota life insurance company phone number | #1 | 270 |
| social security questions | #5 | 250 |
| iul | #17 | 210 |
| voluntary employee ad&d | #1 | 180 |
| define beneficiary | #10 | 170 |
| minnesota term life insurance | #1 | 150 |
| minnesota life term insurance | #1 | 150 |
| compound | #31 | 140 |
| minnesota life | #5 | 140 |
| securian retirement | #1 | 130 |
| compound interest | #28 | 130 |
| what to do with tax refund | #1 | 120 |
| group critical illness insurance | #1 | 120 |
| what is group accident insurance | #2 | 120 |
| iuls | #52 | 100 |
| securian life | #1 | 97 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 55% phone
- 45% desktop
United States
India
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.33 / 10 · ranked #86,706 of all domains
437 referring domains · OpenPageRank
Search traffic
21,600 est. monthly organic visits (US)
9,149 keywords in Google's top 30
Core Web Vitals
| LCP | 1.8 s |
| INP | 75 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Amazon CloudFront, Incapsula
- Weight: 2.0 MB · 64 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| securian.com | 33 |
| connect.securian.com | 29 |
| www.securian.com | 24 |
| enroll.securian.com | 23 |
| scout.securian.com | 22 |
| advisor.securian.com | 21 |
| mycoverage.securian.com | 16 |
| bsc.securian.com | 14 |
| service.securian.com | 13 |
| umnplans.securian.com | 8 |
| employment.securian.com | 6 |
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Recent changes
- dropped Babel Nov 2025