What powers softplay.com?
Last seen Oct 2026 · 52 technologies across 24 categories
Accessibility
Advertising
Analytics
CDN
CMS
Cookie compliance
Databases
Ecommerce
Font scripts
Issue trackers
JavaScript frameworks
JavaScript libraries
Marketing automation
Miscellaneous
Payment processors
Performance
Programming languages
Security
Tag managers
Translation
UI frameworks
Video players
Widgets
WordPress plugins
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Oct 2026.
- robots.txt found
- llms.txt found
- llms-full.txt found
- ai.txt not found
- Oct 2026 llms.txt appeared
- Oct 2026 llms-full.txt appeared
- Oct 2026 *: Restricted (was Allowed)
AI Crawlers
No AI crawlers blocked
Standards: llms.txt, llms-full.txt
Audience
- 60% phone
- 39% desktop
- 1% tablet
United States
Philippines
India
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
3.21 / 10 · ranked #1,251,094 of all domains
65 referring domains · OpenPageRank
Core Web Vitals
| LCP | 2.2 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Sep 2026.
Page
- Language: English (United States)
- CDN: Cloudflare
- Weight: 5.5 MB · 120 requests
- WordPress theme: softplay · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Oct 2026.
Organisation
- Soft Play
- Profiles: Facebook
From the homepage's own structured data (Oct 2026).
Infrastructure
- Hosted on Cloudflare (104.21.44.206, IPv6)
- DNS: Cloudflare DNS
- Email: Proofpoint Essentials
- Email security: SPF (soft fail), DMARC quarantine
- SSL: Let's Encrypt, ECDSA P256, expires Dec 2026
- Common Crawl link graph: rank 7,216,384, 4 hosts
- Verified with: Google, Klaviyo, Microsoft 365
DNS records as swept Oct 2026, certificate as seen Oct 2026. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| products.softplay.com | 32 |
| www.softplay.com | 26 |
| shop.softplay.com | 13 |
Full technology history →
Report an incorrect detection
Recent changes
- dropped HubSpot Analytics Jul 2026
- dropped Crazy Egg Jun 2026
- dropped Eloqua Jun 2026
- dropped Facebook Pixel Jun 2026
- dropped Linkedin Insight Tag Jun 2026
- dropped Microsoft Advertising Jun 2026
- dropped Microsoft Clarity Jun 2026
- dropped Preact Jun 2026
- dropped React Jun 2026
- dropped Simpli.fi Jun 2026
- dropped Tailwind CSS Jun 2026
- dropped theTradeDesk Jun 2026
- detected Twitter Emoji (Twemoji) Mar 2026
- dropped Cookiebot Jan 2026
- dropped Font Awesome Dec 2025
- detected lit-html Dec 2025
- detected theTradeDesk Dec 2025
- dropped WP Engine Dec 2025