What powers visitscotland.com?
Last seen Jun 2026 · 81 technologies across 26 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| scotland | #3 | 23,900 |
| monster loch ness | #3 | 13,100 |
| glencoe highlands scotland uk | #1 | 12,300 |
| nessie monster | #3 | 12,000 |
| haggis | #4 | 8,900 |
| loch ness scotland | #2 | 8,000 |
| loch lake scotland | #2 | 8,000 |
| city of glasgow scotland | #4 | 7,200 |
| glasgow city scotland | #4 | 7,200 |
| unicorn | #5 | 7,100 |
| glencoe highlands | #1 | 6,200 |
| isle of skye | #3 | 5,900 |
| dundee | #3 | 3,900 |
| fifeshire scotland | #3 | 3,900 |
| thistle | #6 | 3,700 |
| inverness | #5 | 3,500 |
| loch ness | #4 | 3,300 |
| dundee city | #4 | 2,700 |
| skye | #3 | 2,600 |
| northern lights | #11 | 2,500 |
| edinburgh castle | #6 | 2,500 |
| skara brae | #3 | 2,200 |
| stirling uk | #3 | 2,200 |
| stirling scotland | #3 | 2,200 |
| loch lomond | #3 | 2,200 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 71% phone
- 25% desktop
- 3% tablet
Germany
United Kingdom
France
Italy
Canada
Spain
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.78 / 10 · ranked #11,214 of all domains
3,356 referring domains · OpenPageRank
Search traffic
460,900 est. monthly organic visits (US)
39,162 keywords in Google's top 30
Core Web Vitals
| LCP | 2.5 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United Kingdom)
- CDN: Amazon CloudFront
- Weight: 18.3 MB · 73 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| assets.visitscotland.com | 28 |
| www.visitscotland.com | 22 |
| beta.visitscotland.com | 21 |
| community.visitscotland.com | 21 |
| businessevents.visitscotland.com | 19 |
| e.visitscotland.com | 18 |
| roadtrips.visitscotland.com | 17 |
| provider.visitscotland.com | 13 |
| ceilidhexperience.visitscotland.com | 11 |
| tripplanner.visitscotland.com | 7 |
| soundsofscotland.visitscotland.com | 4 |
| links.visitscotland.com | 2 |
Full technology history →
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Recent changes
- detected Swiper Jun 2026
- detected Element UI Apr 2026
- detected StoryStream Apr 2026
- dropped Contentsquare Mar 2026
- dropped Exponea Mar 2026
- dropped Facebook Pixel Mar 2026
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- dropped YouTube Mar 2026
- detected Matomo Analytics Nov 2025
- dropped StoryStream Nov 2025
- detected CIVIC Oct 2025
- detected Contentsquare Oct 2025
- detected Exponea Oct 2025
- detected Facebook Pixel Oct 2025
- detected Preact Oct 2025
- detected web-vitals Oct 2025
- detected YouTube Oct 2025
- detected Apple iCloud Mail Aug 2025
- detected Priority Hints Aug 2025
- dropped YouTube Aug 2025