What powers wheaties.com?

Last seen Sep 2026 · 40 technologies across 22 categories

Advertising

Google Publisher Tag
since Sep 2026
Prebid
since Sep 2026

Analytics

Facebook Pixel v2.9.396
since Jun 2021
Google Analytics
since Jan 2019
Snowplow Analytics
since Sep 2026

Authentication

Google Sign-in
since Sep 2026

CDN

Cloudflare
since Sep 2020

Cookie compliance

Funding Choices
since Sep 2026
OneTrust
since May 2021

Ecommerce

Cart Functionality
since Sep 2020
Shopify
since Sep 2020

Font scripts

Google Font API
since Jan 2019

JavaScript frameworks

AMP
since Sep 2026

JavaScript libraries

core-js v3.37.0
since Aug 2021
jQuery v1.12.0
since Jan 2019
LazySizes
since Feb 2022
Lodash v4.5.1
since Jul 2021
Lozad.js
since Sep 2026
Modernizr v2.6.2
since Sep 2026
Slick
since Sep 2026

Miscellaneous

HTTP/3
since Sep 2022
Open Graph
since Sep 2022

Payment processors

Apple Pay
since Feb 2025
PayPal
since Sep 2026
Shop Pay
since Feb 2025

Performance

Priority Hints
since Feb 2023

Photo galleries

PhotoSwipe
since Sep 2026

Programming languages

Ruby
since Jun 2021

Security

Cloudflare Bot Management
since Apr 2025
HSTS
since Sep 2022
reCAPTCHA
since Apr 2021

Segmentation

Adobe Audience Manager
since Sep 2026

Tag managers

Google Tag Manager
since Nov 2021
Tealium
since Mar 2019

UI frameworks

Bootstrap
since Jan 2019

Web frameworks

Ruby on Rails
since Jun 2021

Web servers

Apache HTTP Server
since Jun 2021

Webmail

Microsoft 365
since Aug 2022

Widgets

Facebook
since Sep 2020

AI Crawlers

Doesn't mention any of the 33 AI crawlers we track in its robots.txt; all are allowed by default. Checked Oct 2026.

  • robots.txt found
  • llms.txt not found
  • ai.txt not found
  • Aug 2026 llms.txt removed
  • Aug 2026 llms-full.txt removed
  • Aug 2026 * removed from robots.txt

See who blocks each AI crawler across the web

AI Crawlers

No AI crawlers blocked

Full breakdown

Audience

  • 59% phone
  • 41% desktop
  • United States

Where the site's Chrome visitors come from, largest estimated audience first.

Open Page Rank

3.90 / 10 · ranked #650,121 of all domains

105 referring domains · OpenPageRank

Core Web Vitals

LCP1.3 s
INP50 ms
CLS0
TTFB300 ms

Real user p75, Chrome UX Report, Aug 2026.

Page

  • Language: English
  • Weight: 1.1 MB · 46 requests
  • Structured data: OpenGraph

Homepage as crawled by the HTTP Archive, Sep 2026.

Organisation

From the homepage's own structured data (Sep 2026).

Infrastructure

  • Hosted on Amazon Web Services (174.129.5.155)
  • DNS: genmills.com
  • Email: Microsoft 365
  • Email security: SPF (soft fail), DMARC reject
  • SSL: Let's Encrypt, RSA 2048, expires Jan 2027
  • Common Crawl link graph: rank 2,259,160, 4 hosts
  • Verified with: Google, Meta Business

DNS records as swept Oct 2026, certificate as seen Oct 2026. How the web is hosted

Subdomains

HostTechs
shop.wheaties.com 34
wheaties.com 10
www.wheaties.com 9

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