What powers whsmithplc.co.uk?
Last seen Aug 2026 · 21 technologies across 14 categories
Analytics
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Miscellaneous
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AI Crawlers
robots.txt could not be read at the last check (Sep 2026), so its policy is unknown.
- robots.txt not checked
- llms.txt not checked
- ai.txt not checked
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| whsmith | #1 | 1,600 |
| w&h | #74 | 520 |
| whsmith near me | #1 | 64 |
| wh smith north america | #1 | 61 |
| wh smith's | #9 | 44 |
| whsmith | #15 | 28 |
| w h smith | #1 | 26 |
| techexpress | #44 | 25 |
| w h smith travel | #1 | 12 |
| wh smith travel limited | #1 | 12 |
| wh smith airport | #1 | 12 |
| whsmith | #89 | 11 |
| the marshall retail group | #2 | 11 |
| wh-smith investor relations | #1 | 9 |
| wh smith north america | #5 | 9 |
| whsmith las vegas | #3 | 7 |
| wh smith shop | #3 | 7 |
| wh smith's | #73 | 6 |
| wh smith's | #39 | 6 |
| smiths products | #88 | 6 |
| whsmith usa | #2 | 5 |
| wh smith travel | #2 | 5 |
| financial calendar | #48 | 5 |
| wh smith travel limited | #3 | 4 |
| wh smith airport | #3 | 4 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
Policy unknown
Audience
- 74% phone
- 23% desktop
- 3% tablet
United Kingdom
India
Spain
France
United States
Ireland
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.30 / 10 · ranked #197,719 of all domains
84 referring domains · OpenPageRank
Search traffic
2,600 est. monthly organic visits (US)
228 keywords in Google's top 30
Core Web Vitals
| LCP | 2.2 s |
| INP | 150 ms |
| CLS | 0 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Aug 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 17.7 MB · 165 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Sep 2026.
Organisation
- Organization (WHSmith on Wikidata)
- Founded: 1792
- Sector: retail
- Country: United Kingdom
From the homepage's own structured data (Sep 2026) and Wikidata (CC0).
Infrastructure
- Hosted on CSC (165.160.13.20)
- DNS: netnames.net
- Email: whsmithplc.co.uk
- Email security: no SPF record, no DMARC record
- SSL: GlobalSign, RSA 2048, expires Oct 2026
- Common Crawl link graph: rank 450,740, 2 hosts
DNS records as swept Sep 2026, certificate as seen Sep 2026. How the web is hosted
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Recent changes
- dropped Font Awesome May 2026
- dropped jQuery CDN May 2026
- dropped jQuery UI May 2026
- dropped Linkedin Ads May 2026
- dropped Moment.js May 2026
- dropped Slick May 2026
- detected amCharts Apr 2026
- detected Axios Apr 2026
- detected core-js Apr 2026
- detected Element UI Apr 2026
- detected Google Analytics Apr 2026
- detected Google Font API Apr 2026
- detected Swiper Apr 2026
- detected Vimeo Apr 2026
- detected Vue.js Apr 2026
- detected YouTube Apr 2026