What powers xero.com?
Last seen Jun 2026 · 137 technologies across 43 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| xero | #1 | 27,500 |
| cloud accounting software | #4 | 10,900 |
| cloud based accounting software | #6 | 5,600 |
| online accounting software | #1 | 2,500 |
| bookkeeping software for small business | #4 | 2,200 |
| small business accounting software | #4 | 2,200 |
| quick book accounting software | #54 | 2,100 |
| xero accounting | #1 | 2,000 |
| quickbooks online software | #83 | 1,700 |
| florida sales tax | #6 | 1,700 |
| cloud based small business accounting software | #4 | 1,600 |
| accounting packages | #3 | 1,600 |
| accounting platforms | #4 | 1,500 |
| xero login | #2 | 1,300 |
| sample p&l | #2 | 1,300 |
| quicken taxes | #78 | 1,300 |
| texas state sales tax | #7 | 1,300 |
| ttm meaning | #4 | 1,200 |
| xero pricing | #1 | 880 |
| xero cost | #1 | 880 |
| xeros | #11 | 820 |
| small company accounting software | #7 | 810 |
| profitability | #3 | 720 |
| profitability | #3 | 720 |
| dividend definition | #3 | 720 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 68% desktop
- 32% phone
Australia
New Zealand
United Kingdom
Philippines
Malaysia
South Africa
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.49 / 10 · ranked #2,551 of all domains
8,965 referring domains · OpenPageRank
Search traffic
154,600 est. monthly organic visits (US)
30,241 keywords in Google's top 30
Core Web Vitals
| LCP | 4.4 s |
| INP | 50 ms |
| CLS | 0.05 |
| TTFB | 1200 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Akamai
- Weight: 2.1 MB · 99 requests
- Structured data: OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| events.xero.com | 41 |
| www.xero.com | 28 |
| blog.xero.com | 25 |
| developer.xero.com | 25 |
| status.developer.xero.com | 24 |
| unlockyournumbers.xero.com | 24 |
| apps.xero.com | 23 |
| devblog.xero.com | 23 |
| knowyournumbers.xero.com | 23 |
| status.xero.com | 22 |
| learning.central.xero.com | 21 |
| careers.xero.com | 20 |
| innovations.xero.com | 19 |
| love.xero.com | 19 |
| advisorconnect.xero.com | 17 |
| in.xero.com | 17 |
| uktax.xero.com | 17 |
| hq.xero.com | 16 |
| identity.xero.com | 15 |
| login.xero.com | 15 |
| me.xero.com | 15 |
| portal.xero.com | 15 |
| queries.xero.com | 15 |
| central.xero.com | 14 |
Full technology history →
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Recent changes
- dropped Adalyser Jun 2026
- dropped Amazon Advertising Jun 2026
- dropped Amazon Webstore Jun 2026
- dropped ConvertFlow Jun 2026
- dropped Google Hosted Libraries Jun 2026
- dropped Intercom Jun 2026
- dropped LottieFiles Jun 2026
- dropped Prism Jun 2026
- dropped TikTok Pixel Jun 2026
- detected Microsoft Clarity May 2026
- dropped Branch Apr 2026
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- detected Twitter Emoji (Twemoji) Mar 2026
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- detected Google AdSense Nov 2025
- dropped Aura Oct 2025
- dropped Emotion Sep 2025
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- dropped Amplitude Aug 2025
- dropped jQuery Migrate Aug 2025
- detected Radix UI Aug 2025