What powers 23andme.com?
Last seen Jun 2026 · 123 technologies across 43 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| 23andme | #1 | 136,800 |
| dna | #2 | 72,900 |
| test your dna | #1 | 27,500 |
| 23 | #2 | 21,900 |
| 23andme login | #1 | 16,900 |
| dimples | #2 | 7,300 |
| ancestry | #19 | 3,000 |
| genetic testing | #4 | 3,000 |
| family dna | #4 | 2,200 |
| best ancestry dna test | #4 | 1,600 |
| ancestry test | #2 | 1,600 |
| 21 and me | #1 | 1,300 |
| genealogy test | #1 | 1,200 |
| 23andme or ancestry | #1 | 1,000 |
| dna 23andme | #1 | 820 |
| achoo syndrome | #3 | 790 |
| asian flush | #6 | 750 |
| tay sachs disease | #9 | 680 |
| 23andme kit | #1 | 660 |
| ancestry vs 23andme | #2 | 660 |
| family tree dna | #8 | 650 |
| tay-sachs disease | #8 | 600 |
| 24 and me | #1 | 580 |
| ancestry vs 23 and me | #4 | 530 |
| photic sneezing | #3 | 530 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 70% phone
- 29% desktop
- 1% tablet
United States
United Kingdom
Canada
Netherlands
Australia
Switzerland
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.92 / 10 · ranked #8,809 of all domains
3,079 referring domains · OpenPageRank
Search traffic
350,400 est. monthly organic visits (US)
18,292 keywords in Google's top 30
Core Web Vitals
| LCP | 1.6 s |
| INP | 150 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 2.0 MB · 245 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| medical.23andme.com | 40 |
| enroll.23andme.com | 39 |
| www.23andme.com | 39 |
| research.23andme.com | 35 |
| store.23andme.com | 34 |
| mediacenter.23andme.com | 33 |
| blog.23andme.com | 32 |
| investors.23andme.com | 31 |
| discover.23andme.com | 30 |
| education.23andme.com | 26 |
| merch.23andme.com | 24 |
| ca.customercare.23andme.com | 22 |
| customercare.23andme.com | 22 |
| pub.23andme.com | 21 |
| eu.customercare.23andme.com | 20 |
| int.customercare.23andme.com | 20 |
| auth.23andme.com | 18 |
| refer.23andme.com | 16 |
| you.23andme.com | 15 |
| therapeutics.23andme.com | 14 |
| api.23andme.com | 13 |
| marketing.23andme.com | 13 |
| cogtests.23andme.com | 7 |
| cloud.mailer.23andme.com | 4 |
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