What powers baldwin.com?
Last seen Jun 2026 · 76 technologies across 31 categories
Advertising
Microsoft Advertising
since Aug 2025
Analytics
Adobe Analytics
since Dec 2024
Datadog
since Jul 2024
Google Analytics
since Jun 2024
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since Aug 2025
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since Dec 2024
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since Jun 2024
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since Aug 2022
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since Apr 2026
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since Jun 2024
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since Dec 2024
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since Jun 2024
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since Dec 2024
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since Jul 2024
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since Dec 2024
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since Sep 2025
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since Jun 2024
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since Jun 2024
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since Jan 2026
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since Oct 2025
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since Sep 2022
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since Dec 2024
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Apple iCloud Mail
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| the baldwin group | #1 | 2,000 |
| affordable home insurance | #1 | 550 |
| baldwin stephen | #71 | 420 |
| berkley elizabeth | #74 | 350 |
| baldwin risk partners | #1 | 230 |
| baldwin insurance | #1 | 200 |
| obamacare | #50 | 190 |
| the baldwin | #4 | 180 |
| how much does insurance go up after an accident | #4 | 180 |
| the villages insurance | #1 | 160 |
| adam baldwin | #55 | 160 |
| baldwin ireland | #97 | 140 |
| baldwin brothers | #71 | 130 |
| baldwin brothers | #29 | 130 |
| king baldwin | #65 | 130 |
| king baldwin | #43 | 130 |
| david robinson | #79 | 120 |
| the capital group | #5 | 110 |
| villages insurance | #1 | 110 |
| bks partner | #1 | 97 |
| stericycle | #67 | 95 |
| same day auto insurance | #7 | 92 |
| car insurance for business vehicle | #13 | 87 |
| barbara hale | #74 | 85 |
| chubb insurance | #71 | 85 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 56% desktop
- 42% phone
- 2% tablet
United States
India
Philippines
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.60 / 10 · ranked #146,415 of all domains
244 referring domains · OpenPageRank
Search traffic
13,000 est. monthly organic visits (US)
6,384 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 75 ms |
| CLS | 0 |
| TTFB | 1200 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Fastly
- Weight: 2.1 MB · 139 requests
- WordPress theme: baldwingroup2024 · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| baldwin.com | 42 |
| ir.baldwin.com | 35 |
| content.baldwin.com | 16 |
| soa.health.baldwin.com | 13 |
| www.baldwin.com | 7 |
| cloud.e.baldwin.com | 1 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Ketch Apr 2026
- dropped Akamai Web Application Protector Mar 2026
- detected VWO Mar 2026
- detected Salesforce Marketing Cloud Account Engagement Jan 2026
- detected Akamai Web Application Protector Dec 2025
- detected DocuSign Oct 2025
- detected Microsoft Advertising Aug 2025
- detected Microsoft Clarity Aug 2025