What powers betterment.com?
Last seen Jun 2026 · 87 technologies across 35 categories
A/B Testing
Google Optimize
since Feb 2021
Advertising
Amazon Advertising
since Jun 2023
Outbrain
since Apr 2024
Reddit Ads
since Sep 2023
Tatari
since Aug 2025
Teads
since Mar 2026
TVSquared
since Mar 2026
Analytics
Datadog
since Jul 2021
Google Ads Conversion Tracking
since Jul 2021
Google Analytics
since Jun 2018
Hotjar
since Feb 2021
HubSpot Analytics
since Jul 2021
Mixpanel
since Jun 2018
Pinterest Conversion Tag
since Oct 2025
TikTok Pixel
since Dec 2021
Appointment scheduling
Calendly
since Jul 2021
Authentication
CDN
CMS
HubSpot CMS Hub
since Dec 2021
WordPress
since Apr 2018
Cookie compliance
CRM
Salesforce
since Aug 2022
Customer data platform
Segment
since Jun 2018
Databases
MySQL
since Jun 2018
Ecommerce
Amazon SES
since Apr 2023
Hosting
Issue trackers
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Marketing automation
Miscellaneous
Babel
since Mar 2020
DocuSign
since Apr 2023
HTTP/3
since Dec 2022
Open Graph
since Sep 2022
Webpack
since Jul 2018
PaaS
Amazon Web Services
since Aug 2022
Payment processors
Performance
Personalisation
Printful
since Feb 2024
Programming languages
Security
Segmentation
Adobe Audience Manager
since Apr 2022
SEO
Tag managers
Google Tag Manager
since Apr 2018
UI frameworks
Video players
Wistia
since Jan 2026
Web frameworks
Ruby on Rails
since Aug 2018
Web servers
Nginx
since Aug 2018
Webmail
Apple iCloud Mail
since Jan 2023
Google Workspace
since Aug 2022
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| betterment login | #1 | 4,500 |
| betterment savings account | #1 | 580 |
| what is betterment | #1 | 300 |
| betterment jobs | #1 | 300 |
| betterment customer service | #1 | 300 |
| betterment fees | #2 | 260 |
| betterment careers | #2 | 210 |
| betterment high yield savings | #4 | 190 |
| betterment robo advisor | #1 | 180 |
| betterment checking | #1 | 150 |
| betterment for advisors | #1 | 140 |
| betterment contact number | #1 | 130 |
| betterment logo | #1 | 120 |
| betterment apy | #1 | 120 |
| sarah levy | #97 | 120 |
| betterment fees | #4 | 110 |
| simplified employee pension plan | #85 | 100 |
| betterment high yield savings | #6 | 98 |
| betterment premium | #1 | 97 |
| betterment phone number | #2 | 96 |
| betterment jobs | #3 | 95 |
| betterment customer service | #3 | 95 |
| betterme | #88 | 95 |
| betterment pricing | #1 | 90 |
| betterment savings account | #5 | 89 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 50% phone
- 50% desktop
United States
India
Germany
United Kingdom
France
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.41 / 10 · ranked #22,881 of all domains
1,542 referring domains · OpenPageRank
Search traffic
19,400 est. monthly organic visits (US)
10,746 keywords in Google's top 30
Core Web Vitals
| LCP | 2.6 s |
| INP | 75 ms |
| CLS | 0.05 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 8.7 MB · 380 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.betterment.com | 46 |
| wwws.betterment.com | 37 |
| 401k.betterment.com | 34 |
| shop.betterment.com | 26 |
| business.betterment.com | 19 |
| clients.betterment.com | 19 |
| help.betterment.com | 17 |
| advisors.betterment.com | 16 |
| help.advisors.betterment.com | 16 |
| sendsafely.betterment.com | 12 |
Full technology history →
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Recent changes
- dropped Apollo Jun 2026
- dropped GraphQL Jun 2026
- dropped TypeScript Jun 2026
- dropped LiveIntent May 2026
- dropped Emotion Apr 2026
- detected Teads Mar 2026
- detected TVSquared Mar 2026
- dropped Ada Feb 2026
- detected Amazon Advertising Jan 2026
- detected Amazon Webstore Jan 2026
- dropped LottieFiles Jan 2026
- detected Wistia Jan 2026
- dropped 6sense Dec 2025
- detected AdRoll Dec 2025
- detected AdRoll CMP System Dec 2025
- dropped Twitter Ads Dec 2025
- detected Emotion Nov 2025
- detected LottieFiles Nov 2025
- detected Pinterest Conversion Tag Oct 2025
- dropped Envoy Aug 2025
- detected Tatari Aug 2025