What powers boots.com?
Last seen Jun 2026 · 113 technologies across 39 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| liz earle | #5 | 14,100 |
| lizearle | #6 | 7,600 |
| boots | #5 | 6,300 |
| doctor squatch | #9 | 4,500 |
| oura ring | #64 | 2,600 |
| boots deals | #3 | 1,300 |
| boots covid test | #2 | 1,300 |
| babykits | #81 | 1,200 |
| white fox | #29 | 1,100 |
| trypanophobia | #57 | 770 |
| yankee candle | #18 | 750 |
| dr squatch | #25 | 630 |
| valentino parfum | #83 | 580 |
| vitamin d vitamins | #75 | 580 |
| la roche posay | #29 | 580 |
| folliculitis | #67 | 580 |
| boots opticians | #1 | 550 |
| clinique | #44 | 520 |
| thursday boots | #62 | 520 |
| and bp monitor | #90 | 520 |
| inkey list | #6 | 500 |
| sudafed | #47 | 470 |
| lizearle | #76 | 470 |
| kayali perfume | #10 | 460 |
| ordinary | #18 | 450 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 80% phone
- 17% desktop
- 3% tablet
United Kingdom
Ireland
Jersey
Isle of Man
Guernsey
Gibraltar
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.76 / 10 · ranked #11,656 of all domains
2,959 referring domains · OpenPageRank
Search traffic
173,500 est. monthly organic visits (US)
221,933 keywords in Google's top 30
Core Web Vitals
| LCP | 3.5 s |
| INP | 375 ms |
| CLS | 0.4 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Fastly
- Weight: 15.1 MB · 325 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.kw.boots.com | 30 |
| www.sa.boots.com | 30 |
| www.ae.boots.com | 29 |
| www.bn.boots.com | 29 |
| www.qt.boots.com | 29 |
| kw.boots.com | 22 |
| qt.boots.com | 22 |
| ae.boots.com | 21 |
| bn.boots.com | 21 |
| sa.boots.com | 21 |
| nl.boots.com | 18 |
| onlinedoctor.boots.com | 18 |
| me.boots.com | 17 |
| game.boots.com | 14 |
| partnerportal.boots.com | 14 |
| onlinedoctor-clinic.boots.com | 12 |
| vitamins.boots.com | 12 |
| queue.boots.com | 11 |
| th.boots.com | 11 |
| travelhealth.boots.com | 8 |
| www.th.boots.com | 6 |
| www.me.boots.com | 4 |
| appointments.boots.com | 3 |
| www.boots.com | 3 |
Full technology history →
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Recent changes
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