What powers penguin.co.uk?

Last seen Jun 2026 · 54 technologies across 26 categories

A/B Testing

Adobe Target v1.8.3
since Jul 2021

Advertising

Amazon Advertising
since Feb 2022
Twitter Ads
since Feb 2022

Analytics

Adobe Analytics
since Jun 2018
Facebook Pixel v2.9.338
since Jul 2021
Google Analytics
since Jun 2018
Hotjar
since Jun 2018
Microsoft Clarity
since Nov 2023
TikTok Pixel
since Aug 2022
VWO
since Aug 2018

Caching

Varnish
since Apr 2024

CDN

Amazon CloudFront
since Feb 2020
Amazon S3
since Feb 2020
cdnjs
since Feb 2023
Cloudflare
since Jun 2019
Google Hosted Libraries
since Dec 2024
jQuery CDN
since Feb 2022

CMS

WordPress
since Oct 2023

Cookie compliance

OneTrust
since Oct 2021

Customer data platform

Databases

MySQL
since Oct 2023

Ecommerce

Cart Functionality
since Aug 2020
Shopify
since Aug 2018

Font scripts

Font Awesome
since Aug 2018
Typekit
since Feb 2023

JavaScript frameworks

Adobe Client Data Layer v2.0.2
since Nov 2022
Next.js v14.2.26
since Jul 2022
React
since Jul 2022

JavaScript libraries

core-js v3.37.0
since Sep 2021
jQuery v3.6.0
since Apr 2018
Modernizr v2.8.3
since Jun 2018

Miscellaneous

HTTP/3
since Sep 2022
Open Graph
since Sep 2022
PWA
since Aug 2022
Webpack
since Jul 2022

PaaS

Amazon Web Services
since Feb 2020
WP Engine
since Oct 2023

Page builders

WordPress Block Editor
since Jul 2024

Payment processors

Apple Pay
since Aug 2020
Google Pay
since Sep 2021
PayPal
since Aug 2021
Shop Pay
since Jan 2025

Performance

Priority Hints
since Feb 2023

Programming languages

Node.js
since Jul 2022
PHP
since Oct 2023

Reverse proxies

Envoy
since Oct 2023

RUM

New Relic
since Aug 2019

Security

Cloudflare Bot Management
since Nov 2021
HSTS
since Sep 2022

Segmentation

Adobe Audience Manager
since Aug 2022

Tag managers

Video players

YouTube
since Feb 2020

Web servers

Apache HTTP Server
since Oct 2018
Nginx
since Aug 2018

Top search keywords

KeywordPositionEst. monthly visits
great opening lines in books #2 2,900
classic novels #1 2,500
best classic novels #1 2,000
classic books #4 1,800
books with great first lines #3 1,800
best book opening lines #2 1,500
classic books to read #1 1,300
gothic literature #4 1,200
great classic books #2 1,100
marquis sade #5 1,000
classic literature list #1 1,000
best first sentences #2 980
james baldwin quotes #3 960
beatrix potter books #5 850
rowley jefferson #7 850
pride and prejudice book #15 840
james patterson #11 820
other types of poems #3 790
frederick forsyth #3 790
animal farm book cover #1 730
penguin clothbound classics #2 710
penguin clothbound classics #2 710
penguin clothbound classics #2 710
list of classic books #2 710
classical literature book list #1 670

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

Audience

  • 65% phone
  • 32% desktop
  • 3% tablet
  • United Kingdom
  • United States
  • India
  • Canada
  • Spain
  • Netherlands

Countries where the site has Chrome traffic, strongest markets first.

Open Page Rank

8.31 / 10 · ranked #3,826 of all domains

6,773 referring domains · OpenPageRank

Search traffic

161,700 est. monthly organic visits (US)

76,878 keywords in Google's top 30

Core Web Vitals

LCP1.7 s
INP125 ms
CLS0.05
TTFB800 ms

Real user p75, Chrome UX Report, Jun 2026.

Page

  • Language: English
  • CDN: Cloudflare
  • Weight: 3.6 MB · 111 requests
  • Structured data: JSON-LD, Microdata, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Jul 2026.

Subdomains

HostTechs
shop.penguin.co.uk 27
littleclothbounds.penguin.co.uk 19
www.penguin.co.uk 19
penguin.co.uk 14
getpublished.penguin.co.uk 10
litincolour.penguin.co.uk 10
classics.penguin.co.uk 4
news.penguin.co.uk 4
experiences.penguin.co.uk 3
www.flipper.penguin.co.uk 2

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