What powers principal.com?
Last seen Jun 2026 · 151 technologies across 44 categories
A/B Testing
Google Optimize
since Sep 2021
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Acoustic Experience Analytics
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Google Analytics
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Hotjar
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Linkedin Insight Tag
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Medallia
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Mixpanel
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Fastly
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Unpkg
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since Dec 2024
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since Jul 2024
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Wheelio
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| principal login | #1 | 41,000 |
| principal financial login | #1 | 30,800 |
| principal financial group 401k | #1 | 25,100 |
| principal dental insurance | #1 | 4,500 |
| principal financial group | #1 | 4,100 |
| principal financial dental insurance | #1 | 3,400 |
| principal life insurance | #1 | 3,000 |
| principal insurance | #1 | 3,000 |
| principal financial dental provider login | #1 | 3,000 |
| principal dental provider login | #1 | 3,000 |
| the principal | #1 | 2,800 |
| principal financial group dental insurance | #2 | 2,400 |
| principal dental | #2 | 1,600 |
| principal dental insurance | #3 | 1,400 |
| principal bank | #1 | 1,300 |
| principal vision insurance | #1 | 1,100 |
| principal financial dental insurance | #3 | 1,100 |
| principal financial group dental insurance | #4 | 980 |
| principal careers | #2 | 880 |
| roth ira | #33 | 770 |
| ira and roth ira | #29 | 770 |
| principal funds | #1 | 730 |
| principal dental plan | #2 | 720 |
| principal dental insurance | #5 | 690 |
| principal dental | #4 | 650 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 55% desktop
- 45% phone
United States
India
Mexico
Philippines
Iran
Pakistan
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.70 / 10 · ranked #13,038 of all domains
1,209 referring domains · OpenPageRank
Search traffic
217,700 est. monthly organic visits (US)
43,845 keywords in Google's top 30
Core Web Vitals
| LCP | 2.4 s |
| INP | 150 ms |
| CLS | 0 |
| TTFB | 1000 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Fastly
- Weight: 2.0 MB · 237 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| design.principal.com | 47 |
| investors.principal.com | 36 |
| www.principal.com | 29 |
| careers.principal.com | 28 |
| landing.principal.com | 28 |
| benefitdesigntool.principal.com | 27 |
| forms.insurance.claims.principal.com | 25 |
| community.principal.com | 24 |
| ideas.principal.com | 24 |
| workplacebenefits.individuals.principal.com | 24 |
| advisedservices.principal.com | 22 |
| joindentalnetwork.groupbenefits.principal.com | 19 |
| tools.life.individuals.principal.com | 19 |
| advisors.principal.com | 17 |
| accounts.principal.com | 16 |
| accounts.staging.principal.com | 15 |
| blog.principal.com | 15 |
| groupbenefits.individuals.principal.com | 15 |
| nq.individuals.principal.com | 15 |
| disability.individuals.principal.com | 14 |
| doclocker.enterprisedocuments.principal.com | 14 |
| documents.individuals.principal.com | 14 |
| secure05.pilot.principal.com | 14 |
| account.individuals.principal.com | 13 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Priority Hints Mar 2026
- detected Microsoft Clarity Feb 2026
- dropped Priority Hints Sep 2025